In the fall of 2000, lower-priced competitors forced Bob and JoAnn Shirilla of Poland, Ohio, to shut down their two mall-based brick-and-mortar gift stores. But they had a large, leftover inventory of items, including close to 200 woven throw blankets with the popular videogame character Pokemon embroidered on them. To recoup the money they’d spent […]
The post Small-Business Owners Share Their Secrets for Scoring Holiday Season Wins appeared first on SF Gazette.
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