First, this column isn’t just for sales pros. Anyone who finds themselves giving presentations on a regular basis—from workshop instructors to aspiring keynote speakers to those tasked with sharing a message in front of an audience—I’m looking at you. Because, let’s face it, whenever you stand up and have notes or a slide clicker in […]
The post 3 Surefire Ways to Create More Effective Presentations appeared first on SF Gazette.
Companies often try to tell their customers a good story about the products or services they sell. But sometimes those stories can lead to trouble—especially if they’re not completely true. One small Iowa whiskey maker is finding out the dangers of such storytelling. Templeton Rye Spirits, a small Templeton, Iowa-based whiskey maker, has claimed in […]
The post Small Whiskey Maker Faces Major Lawsuit Over False Marketing appeared first on SF Gazette.
We love Facebook’s targeting options, especially because there’s so many of them. It seems like any audience you want to target, you can. We can thank Facebook’s dedication to constantly improving their targeting system for that. Having all these options are fantastic—you can target just about anyone you want. They can be confusing, however, especially […]
The post Which Facebook Targeting Option Works Best For Your Campaign? appeared first on Ryan Shaw - Your Online Marketing Coach.
One of the biggest issue email marketers have is simply making the email subscriber feel connected. So I will show how 6 little things could eventually hurt the efforts of everyone with a list. Writing from an email reader’s view, you are sure to get a laugh from this article. If you’re looking to destroy [...]
The post 6 Ways To Destroy Your Email List appeared first on Jeffbullas's Blog.
Thanks to hundreds of tools that now exist online, it’s easier than ever to create original images and visuals to share on your website and social sites like Facebook and Twitter. According to Wishpond, photo posts on Facebook generated 104% more comments on an average post than those without. In addition, because 83% of learning is ...
The post 14 Tips and Tools to Create Original Images and Visuals appeared first on Small Business Trends.
Do you want to manage social media more efficiently? Do you have the right tools? To streamline your approach, you’ll need resources that work well with your business. In this article I’ll share the best tools to manage and optimize your social media marketing. #1: Find Your Audience Once you define your target audience(s), find [...]
This post 14 Tools to Streamline Your Social Media Marketing first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
What if there were a proven (and simple) way to craft a story you need to tell that would keep your audience listening until you were through? Well, the good news is, there is—it’s called bookending. If you think of any presentation, article or blog post as a foot race around a track, bookended stories […]
The post The One Storytelling Tactic You Need to Succeed appeared first on SF Gazette.
If you didn’t happen to catch the video stream of the recent Apple event it was kicked-off by an amazing video that set the tone for the event and reminded people, in spectacular fashion, what Apple stands for. Stunning video was used again to debut the iPhone 6 and the long-awaited Apple Watch. Never has ...
The post Using Awesome Video to Debut and Display Your Products appeared first on Small Business Trends.
Do you use Facebook ads to promote your business? Are you looking to increase your ROI? Online advertising can be the best way to scale the growth of your business. The most important step is to figure out your best targeting options, and the way to do that is through testing. In this article I’ll [...]
This post 5 Facebook Ad Split Tests to Cut Lead Acquisition Costs first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Do you want to capture more email leads? Are you running social media contests to grow your email list? Whether they’re run on Facebook, Twitter, Pinterest or Instagram, social media contests and giveaways are a great way to collect emails. In this article you’ll discover how to make sure your social media contests and giveaways [...]
This post How to Capture More Email Leads With Social Media Contests first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
The media world is witnessing the changing of the guard. The Buzzfeeds, the Upworthy’s and the humble blogs of this world are the new content kings. Many blogs have more readers and eyeball traffic than traditional and national magazines. Newspapers like the New York Times and The Guardian and even the super blogs such as the [...]
The post 10 Content Marketing Lessons from The World’s Fastest Growing Websites appeared first on Jeffbullas's Blog.
It doesn’t matter what your business is, if you don’t know who your true customer is, you’re going to run into problems. Danae Ringelmann, the co-founder of Indiegogo, and serial entrepreneur Jen Groover tell us what they do to figure who their clients really are. The post Do You Know Who Your Customers Are? appeared […]
The post Do You Know Who Your Customers Are? appeared first on SF Gazette.
A trademark is a word, a symbol or a design that identifies a product as being from a certain company. Two great examples are the Apple logo and the Nike swoosh. If you want to apply for a trademark, there are five things you need to think about. Mary Juetten, the founder of Traklight.com, a […]
The post 5 Things You Need To Know Before Applying For A Trademark appeared first on SF Gazette.
Facebook has rolled out tool after tool after tool to make targeting in their ad system more targeted. Custom audiences, lookalike audiences, and custom audiences from a website are all relatively new and exciting tools. They continue to provide advertisers with new ways to reach their desired audience, and Partner Categories is no exception. Partner […]
The post How to Deliver Highly Targeted Ads with Partner Categories appeared first on Ryan Shaw - Your Online Marketing Coach.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Instagram’s Hyperlapse Introduces Selfielapse: The recent Hyperlapse update allows you to “use your front-facing camera to shoot a video of [...]
This post Hyperlapse Lets You Selfielapse: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Do you have a blog for your business? Are you ready to take your blogging to the next level? To explore how to build your blog readership, I interview Darren Rowse for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media [...]
This post Advanced Blogging: How to Go Big With Your Blog first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Everyone knows that you want your PPC budget to be just enough to make you a profit. But you have to have an initial budget to test how much you can get for each dollar you put into paid search advertising, or pay per click advertising (PPC). Having this budget ready to go before you ...
The post Trouble Determining PPC Budget Numbers? This Will Help appeared first on Small Business Trends.
Memorizing a speech can be an almost impossible task for many, especially if the speech is a long one. One example of this is that it’s extremely difficult to memorize verbatim text. And let's face the facts: not all of us have those fancy teleprompters like President Obama has. The real question then is do we have other options? How can one go about memorizing a speech, no matter it's topic and length?
The post Learn How to Memorize a Speech Successfully appeared first on Small Business Trends.
Google Analytics is a powerful tool that can provide valuable, quantitative information for online businesses, but it doesn’t tell the whole story. The story it doesn’t tell — is that of the full user experience. You can see, for example, how many people visited your site, how they got there and what pages they visited. ...
The post TryMyUI Shares What Google Analytics Isn’t Telling You appeared first on Small Business Trends.
There’s nothing better than a great story. The highs and lows, the twists and turns, the storyteller’s ability to make us feel something about the people in the story and care about what ultimately happens to them. The best storytellers know how to weave us into their stories, showing us how our hopes, fears, successes […]
The post 4 Storytelling Snippets to Inspire Your Inner Sales Master appeared first on SF Gazette.
Are you ready to use infographics in your social media marketing? Do you know how to get started? Creating infographics is getting easier. When you illustrate a concept with images, you’re likely to find a bump in social media visibility. In this article you’ll discover how to create and promote infographics to put your content [...]
This post Infographics: Everything You Need to Know first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Should I use a UID scraper with Facebook? It seems to be the question on everyone’s mind this year with Facebook. With the recent crackdowns on Facebook UID tool owners over the past 3-6 months, it seems to be like Facebook is saying no to all tools that allow you to get any UID data […]
The post BANNED: UID Scraper + Facebook? appeared first on Ryan Shaw - Your Online Marketing Coach.
Struggling luxury automaker Cadillac is trying to shed its stodgy image and appeal to a younger, trendier audience. The company announced plans on Tuesday to move its headquarters from Detroit to New York’s trendy SoHo neighborhood in 2015. Johan de Nysschen, the new president of the General Motors-owned brand, said Cadillac needs to take bold […]
The post Can Cadillac Pull Off a Successful Rebranding Campaign? appeared first on SF Gazette.
You already know that blogging is a key component of content marketing that just cannot be ignored by businesses anymore. Any company website without a blog is clearly missing out on a lot of traffic and potential sales leads. But do you know what’s worse than not having a blog? A dead blog! If the [...]
The post You’ve Forgotten Your Blogging. Here Are The 7 Bad Signals It Sends To Your Customers appeared first on Jeffbullas's Blog.
Everybody, even the most experienced content creators, get burnt out. When your livelihood depends on creating that content, or at the very least you have a website you need to keep updated, this can be a serious problem. You might not know where to turn when your brain refuses to spark any new ideas. This ...
The post How to Create a Content Brainstorming Dashboard to Keep Ideas Coming appeared first on Small Business Trends.
It’s not easy to run a small business and excel at online marketing at the same time. In fact, the latter is getting increasingly more difficult, even for seasoned Internet marketing professionals. Luckily for business owners, web marketing agencies and anyone who wants to get more from local search, hope comes in form of Mike ...
The post Mike Blumenthal Talks Local Search Marketing, Pigeon Update appeared first on Small Business Trends.
Do you need to justify social media efforts to company leaders? Do you want to know exactly what impact social media has on your business? In this article you’ll discover how SAP North America created a process that shows them exactly how social media is touching millions of dollars in potential business. SAP is a [...]
This post Four Ways to Measure the Impact of Social Media: A Case Study first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Do you wonder why you don’t have engaged readers on your blog? Do people come and then leave your website, without letting you know if they would return? If your web analytics software is showing that you’re attracting more new visitors than returning ones, you might recognize that you have to work harder on engaging [...]
The post 4 Tools to Grow Your Email List Fast appeared first on Jeffbullas's Blog.
Do you use Pinterest for your business? Are you ready to take your Pinterest marketing to the next level? Most companies open a Pinterest account, pin their content and repin other people’s material. While that’s a great place to start, it’s the bare minimum. In this article I’ll share five techniques to improve your Pinterest [...]
This post 5 Ways to Take Your Pinterest Marketing to the Next Level first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Does your business use Instagram? Is there a place for time-lapse video in your marketing? It used to be that you needed expensive equipment to create time-lapse videos. Now you can create them with Instagram’s Hyperlapse app. In this article I’ll show you how businesses are using Hyperlapse video to engage Instagram followers with short-form [...]
This post 8 Ways to Use Hyperlapse Video from Instagram first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
One of the newest blog publishing platforms, Medium is the brain-child of Evan Williams and Biz Stone, the co-founders of Twitter and Blogger. Initially launched in August 2012, the service offered people a way to produce posts that could be longer than Twitter’s 140-character restriction. What started out as an invitation-only platform—writers had to receive […]
The post The Publishing Platform Your Business Shouldn’t Ignore appeared first on SF Gazette.
Let’s face it. Social media marketing is hard work. Sometimes you feel like a one legged man in a kickboxing competition. Over the last few years it has become an integral part of your business and marketing. You use social media to source leads, keep in touch with your old clients and even serve your [...]
The post 5 Top Social Media Dashboard Tools to Manage Your Social Accounts appeared first on Jeffbullas's Blog.
Do you want to improve your Facebook conversions? Have you considered combining the power of Google Analytics with your Facebook Insights? Comparing this data can help you find Facebook fans who are most likely to convert. In this article I’ll show you how to identify an optimum audience and match it with your Facebook fans [...]
This post How to Increase Your Facebook Conversions Using Google Analytics first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Good news for advertisers using Shopping Campaigns: Google is now allowing you to opt into displaying your Product Listing Ads (PLAs) on retail and e-commerce search partner sites. Displaying your shopping campaign ads across Google’s search partners network helps you reach motivated consumers outside of the google.com and Google Shopping environments. Where Will Your PLAs ...
The post Google Product Listing Ads Will Now Appear in Search appeared first on Small Business Trends.
Are you looking for new social media marketing tools? Do you want to know which tools today’s social media professionals recommend? It’s not always easy to know which tools are worth checking out or how to use them. We asked 15 top social media marketers to share the tools they find most useful right now. [...]
This post 14 Social Media Marketing Tools Recommended by the Pros first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Is social media working well for you? Are you approaching it the right way? Everyone uses social media differently, and the approach you use should be based on your goals. In this article I’ll share three ways to use social media to get the results you want for your business. #1: Sell Products or Services [...]
This post 3 Ways to Use Social Media for Business first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
As the important 2014 holiday sales season approaches, there are signs that it might actually be a good year. AlixPartners, a consulting firm, predicts that 2014 holiday retail sales will rise 4.1-4.9 percent, according to ABC News. E-commerce platform Volusion predicts that small and mid-sized businesses could see their online holiday sales rise 9 percent […]
The post Will 2014 Finally Be a Merry Year for Holiday Sales? appeared first on SF Gazette.
What’s in a name? I inherited a strange surname in which I had no input due to being born into a certain family….and I then discovered that the schoolyard was sometimes unkind. Names surfaced like Bullarse, Bullshit and Bullfrog. For many years I thought that it would have been better to have had a name [...]
The post How To Create Brand Names and Domain Names That Don’t Suck appeared first on Jeffbullas's Blog.
We’ve all seen stale sales videos. What’s rare are creative and compelling ones. But how do you make that happen while relaying important information? To find out, we asked 10 members from Young Entrepreneur Council (YEC) the following question: “What is one way to make a sales video stand out?” Here’s what YEC community members ...
The post 10 Tips for Making Your Sales Video Stand Out appeared first on Small Business Trends.
Are you using social media to reach new customers? Have you tried using Instagram? Instagram boasts 15 times more engagement than Facebook, Twitter or Google+. What was once a simple photo sharing app is now a key sales channel. In this article you’ll discover how to use Instagram to gain brand recognition and reach new customers. [...]
This post How to Use Instagram to Promote Your Products first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Are you sending out press releases and waiting for the media to write about you? Are you wondering how you can integrate social media with public relations? Instead of waiting for the media to write their story, organizations are choosing to share those stories via social media. In this article I’ll share four ways you [...]
This post 4 Ways to Use Social Media in Public Relations first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
For the last few years, my advice for companies trying to drive earned media traffic has been the same regardless of size, spend, or platform: “Get a plan together to turn your online brand into a publisher.” This advice might get scoffed at, especially coming from someone who runs a company that sells people content, ...
The post 4 Basics of Brand Publishing and 40+ Tools to Get it Done appeared first on Small Business Trends.
If a picture is worth a thousand words, is a video worth a million? With the passage of time, it seems that online video is growing at an incredible rate. More and more people prefer to watch online videos than ever before. But the million dollar question is – with the growing popularity of video, ...
The post How to Get Your Products Discovered with Videos appeared first on Small Business Trends.
When customers don’t have to leave their homes to go shopping, you need to give people a reason to come to your business. The owners of a store in California have discovered a way to get clients through their doors. Not only do they sell things that you can’t find anywhere else, but they’ve also […]
The post Expand The Brand: Creating A Community Around Your Business appeared first on SF Gazette.
Brian Cohen, chairman of New York Angels, and USA Today senior small business columnist Steve Strauss answer viewer questions about the right time to meet with venture capitalists or angel investors and which mobile conversion strategies are working best for small business. Via: Open Forum – Marketing
The post The Right Time To Seek Funding and Mobile Conversion Strategies appeared first on SF Gazette.
Social commerce has been the latest buzzword over the last few months. With Facebook testing its ‘Buy’ button and Twitter planning to follow suit; the social media platforms have turned serious about growing their share of their e-commerce pie. As per current estimates, social commerce accounts for between 5 – 20% of sales for nearly [...]
The post 4 Brands That Have Cracked the Social Commerce Code appeared first on Jeffbullas's Blog.
Facebook has quickly risen to one of the top spots in platforms among businesses trying to build their brand, audience, and customer base, so creating a Facebook Page is more important now than ever. In the past few years, we’ve seen entire job positions open in businesses for “social media analysts” and “social media managers.” […]
The post How To Create the Ultimate Facebook Page appeared first on Ryan Shaw - Your Online Growth Coach.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Tests New Way to Make a Purchase on Twitter: “For a small percentage of U.S. users (that [...]
This post Twitter Buy Button: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
As a business owner, you’re no doubt keenly aware that your client base is the lifeblood of your company. A steady stream of new customers allows you to grow your business and fulfill your company vision. OPEN Forum community member Farzana Irani realizes the importance of a strong client base for all small businesses, including […]
The post 7 Excellent Ways to Attract New Customers appeared first on SF Gazette.
Do you write content for your business? Are you looking to improve the quality of your writing and your storytelling skills? To explore why the written word matters in social media, I interview Ann Handley for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show [...]
This post Writing and Social: Why the Written Word Is Your Marketing Advantage first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
The Internet is a free-for-all of consumer commentary and reviews—and some of these comments, inevitably, can be negative. As a business owner, however, it’s sometimes difficult to know how to respond to these comments, and when to just let them go. If you’re at a loss for how to go about jumping into the fray […]
The post 5 Tips for Responding Positively to Negative Online Comments appeared first on SF Gazette.
Though Rachel Leibowicz and her husband, David Goldstein, of Circa antique store deal with items far older than their business, 40 years does seem pretty old when compared to the other stores cropping up on their block. In that time, Leibowicz has been a witness to Brooklyn’s Atlantic Avenue’s transformation from a popular turn-of-the-century antiquing […]
The post Circa 2.0: An Antique Store Goes Digital appeared first on SF Gazette.
YouTube marketing has become a task on the top of many priority lists for companies this past year. Videos are easier to digest for consumers and can be much more interactive, so it’s no surprise that YouTube is becoming more popular for educational and informative videos. In other words, if funny and witty videos work ...
The post Watch These Metrics to Measure YouTube Marketing Success appeared first on Small Business Trends.
Social media marketing is not always executed well. Watching how some brands communicate can make you cringe. But the effective use of social media marketing can go a long way to increasing brand awareness and promote a business or campaign. Whether through Facebook, Twitter, Instagram or any of the other sites and apps, social media [...]
The post 10 Winners and Losers of Social Media Marketing appeared first on Jeffbullas's Blog.
With digital marketing, there are some direct benefits. The indirect benefits, however, are more. While the advantage of new age marketing methods, such as inbound marketing, is that you can track, analyze, and dig your head into folds of data – it also makes it hard for you track actual purchase and customer transaction flows. ...
The post 4 Ways to Nudge Customers Closer to Purchase with Digital Marketing appeared first on Small Business Trends.
The food truck craze is a huge trend right now. But there’s one member of the family that often gets left out of the experience – dogs. Well, not anymore. Now there’s a company that has created a food truck specifically for your canine friend. Oh, and all of the food is free. Milo’s Kitchen is ...
The post This Food Truck is Just for Dogs appeared first on Small Business Trends.
Do you want to present visual messages in new ways? Are you looking for new design tools to help you create visual content? Social media is nothing without images. From simple blog graphics to memes and videos, visuals help us communicate with and engage our audiences. In this article I’ll show you eight design resources [...]
This post 8 Visual Content Apps to Create Stunning Images and Videos first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Who would pay $4 for a cup of coffee? You’d think the answer would be nobody. But the truth is, more than 10 million people pay that for Starbucks coffee drinks every day. Branding is a powerful tool. It creates value around a product by changing our perception of what it is. As Elon Musk, […]
The post 3 Secrets for Turning Your Business Into a Brand appeared first on SF Gazette.
There are three things that I can always count on to bring me waves of pleasure, delight and deep satisfaction. A kiss from my sweetheart, a square of dark chocolate and Pinterest. Oh, Pinterest. How I love you. I could spend hours prowling through your copious collections of perfectly-styled meals, curated outfits, far-flung destinations and inspirational quotes. (And [...]
The post 5 Pinterest Marketing Tactics That Produce Big Results appeared first on Jeffbullas's Blog.
First Facebook makes an announcement that they are banning like-gating; now they are determined to get rid of click baiting as well. While the like-gating announcement will be more likely to affect a larger percentage of us marketers, understanding the cut backs on click baiting is important, too, and it may affect some of us […]
The post Facebook is Getting Rid of Click Baiting appeared first on Ryan Shaw - Your Online Growth Coach.
What’s the difference between the confident entrepreneurs who lead growing businesses and owners who can’t get out of survival mode? It all comes down to this: All successful businesses have a clear marketing strategy that makes everything they do more effective. Unfortunately, many busy small business owners get so caught up in tactical daily marketing ...
The post 5 Keys to a Great Small Business Marketing Strategy appeared first on Small Business Trends.
“We don’t pay attention to boring things.” This is brain rule number 4 in John Medina‘s book, Brain Rules: 12 Principles For Surviving and Thriving at Work, Home, and School. The majority of speakers delivering business presentations today would gain much from keeping this rule in mind. There are many ways that a speaker can […]
The post 5 Strategies to Hook an Audience in 18 Minutes or Less appeared first on SF Gazette.
In 1996, the Internet was just five years old, yet even then, the iconic Bill Gates was able to declare, “Content is king.” While few things about the Internet have remained constant, that statement is as true today as it was then. Good content that engages, informs and/or entertains is the undisputed king. But if […]
The post Getting the Most Bang for Your Content Buck appeared first on SF Gazette.
Do you use social media campaigns to engage with your customers? Do you need tips on how to create more effective campaigns? Whether you want to build better campaigns or are ready to try your first one, there are certain pitfalls you should avoid. In this article I’ll share five tips for building and running [...]
This post 5 Tips for Running Successful Social Media Campaigns first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
I remember my school teacher telling me that I had a talent for writing and was able to craft a good story. But I ignored her gentle advice to follow it further. I either was too young and foolish or I didn’t believe her. Maybe both. For a long time that promise and purpose lay [...]
The post Is the Art of Writing Dying? appeared first on Jeffbullas's Blog.
Do you include sharable images with your articles and updates? Can you create them yourself, or do you think you lack design skills? It doesn’t make sense to hire a graphic designer every time you need an image. In this article I’ll show you three online design tools to make your own sharable images–no formal [...]
This post How to Create Sharable Social Media Images: 3 Powerful Tools first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Do you promote your products online? Are you looking for ways to use social media to increase your sales? Both well-known and startup companies are mixing social media and e-commerce to garner more sales. In this article I’ll show you not only how they’re doing it, but how you can do it too. Combine Social [...]
This post How to Promote Products With Social Media: 4 Examples first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
When most people think “customer loyalty program,” they think punch cards that earn them freebies or discounts when they spend a certain amount of money at a retailer or restaurant. One major restaurant chain is testing out a new kind of loyalty program—one that encourages its biggest fans to chow down on its food for […]
The post Is This the Next Big Thing in Customer Loyalty Programs? appeared first on SF Gazette.
Have you ever tried calling customer service and, instead of a human voice on the other end, heard a long-winded automatic message that was unable to assist you? How frustrated were you? If you’re like most, you were probably ready to cancel that company’s services and stop using their products. You might have arrived at […]
The post How Your Business Personality Can Help You Gain (or Lose) Customers appeared first on SF Gazette.
Twitter recently announced that it has started to add content to users’ timelines, and it will continue. Facebook uses the Edgerank algorithm, which was developed by Facebook to govern what is displayed and how high the display is placed on the News Feed. YouTube continuously plays pre-roll videos before sports clips that you try and [...]
The post 11 Social Media Marketing Facts and Statistics You Need to Know appeared first on Jeffbullas's Blog.
There are 53 million unique monthly Pinterest users in the United States, and Forbes reports that is about 22% of all Americans, ahead of Twitter at 19% and about equal to LinkedIn. When it comes to marketing on Pinterest, many businesses are stuck and don’t know where to start. Here are a few quick tips ...
The post 25 Actionable Tips on How To Start Using Pinterest For Business appeared first on Small Business Trends.
The folks at OptiLocal have put together this visual guide to local businesses learn how to rule the local search results. It covers topics such as, "Why should I optimize for local," "Google+ local page optimization," "do's and don'ts regarding citations," "getting the right kind of reviews," and "on-site optimization for local" to name a few.
The post Become More Visible and Rule Local Search Results appeared first on Small Business Trends.
There are 53 million unique monthly Pinterest users in the United States, and Forbes reports that is about 22% of all Americans, ahead of Twitter at 19% and about equal to LinkedIn. When it comes to marketing on Pinterest, many businesses are stuck and don’t know where to start. Here are a few quick tips ...
The post 25 Actionable Tips on How To Start Using Pinterest For Business appeared first on Small Business Trends.
Do you want a more streamlined way to organize account managers within Facebook? Are you using Facebook Business Manager? You’ll find Facebook’s newest tool useful. In this article you’ll discover how to set up Facebook Business Manager so you can have more control over how your employees access Pages and ads. Why Facebook Business Manager? [...]
This post How to Set Up Facebook Business Manager first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Are you struggling to make social media work for you? Do you have the right social media strategy for your business? The challenge of social media is that it’s constantly changing. In this article I’ll share five ways to adapt social media for your business. #1: Do a Social Media Audit To determine what is [...]
This post 5 Ways to Develop a Social Media Strategy first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Today, 90 percent of businesses use social media marketing because of its ability to reach consumers. Social media is the most popular online activity right now and Americans on average spend more than 3 hours a day on social networks, which rivals almost every other pastime including television. Social media marketing efforts have the ability [...]
The post 5 Questions to Ask Before Hiring a Social Media Marketing Agency appeared first on Jeffbullas's Blog.
Having great sales copy is unbelievably important, but the first step to drawing in your customer is through the visual, the image on the ad itself. Having a stunning (or at least interesting), eye-catching Facebook ad is the first step towards getting them to convert into fans, leads and even sales. Creating eye-catching ads is […]
The post 7 Easy Steps to Eye-Catching Facebook Ads appeared first on Ryan Shaw - Your Online Growth Coach.
We closed nominations for the 2014 Small Business Influencer Awards last week with more than 600 nominees. I’m still sifting through all of the amazing nominations. We’ve got companies, experts, journalists, apps, and leaders nominated. Now that we’re in the voting phase, I wanted to offer those of you who were nominated some advice to bolster ...
The post Small Business Influencers, Rally Your Community Around Your Nomination! appeared first on Small Business Trends.
Getting your customers to stick with your business is just as important as going out and getting new ones. Here are five ways you can get your clients to keep coming back from SmallBizTrends.com. Via: Open Forum – Customers
The post 5 Ways To Get Your Customers To Come Back appeared first on SF Gazette.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? The Latest SlideShare App Feature Helps You Find More Content: This update is “shining the spotlight on the people and content [...]
This post SlideShare App Enhances Discovery: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
As a small-business owner, you likely went into business to provide customers with a stellar product or service. Somewhere along the line you realized you also had to provide customer support, too—but didn’t know where to start. This topic was broached recently when OPEN Forum community member T.S. Praveen Kumar, CEO and founder of Animonks […]
The post Here’s How Small Businesses Can Provide Stellar Customer Support appeared first on SF Gazette.
Do you want your fans to help market you? Are you wondering how to include fan content in your social media? To explore how fan content can enhance your social media, I interview Jesse Desjardins for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from [...]
This post Fan Content: How to Leverage Your Fans to Enhance Your Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
One of the most challenging aspects of writing is coming up with new ideas for content. We all share that same “hit a wall” feeling every now and then, and it is always nice to have some strategies to bring yourself back to the creative process of developing new ideas. Of course as we all ...
The post How to Use Visual Diagrams and Mind Map Content for Maximum Results appeared first on Small Business Trends.
Social media offers a wealth of opportunities for keeping in touch with your prospects and customers, maintaining customer relationships, and building your brand. All this you probably already knew. But did you know it’s also indispensable as a customer service tool? Put social media to work shoring up your customer service skills with these four […]
The post 4 Ways to Use Social Media as a Customer Service Tool appeared first on SF Gazette.
You have successfully made an official Twitter account… what’s next? You need to grow your followers. Twitter is one of the many social media platforms that allow businesses to market and advertise itself without the use of additional manpower or expensive resources. The concept around Twitter is that you tweet with a limited character count [...]
The post 12 Mistakes You Shouldn’t Make on Twitter If You Want More Followers appeared first on Jeffbullas's Blog.
Do you want to be a sought-after resource in your niche? Do you need tips on how to become a Twitter influencer? To be a leader on Twitter, it’s important to understand the dynamics of Twitter conversations and the role of influencers. In this article I’ll show you the two most important types of Twitter [...]
This post How to Become a Twitter Influencer: Science and Practice first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Do you use Vine as part of your Twitter marketing? Have you seen how other companies are using it? Twitter originally introduced Vine to encourage creativity among users, but marketing teams quickly saw the value. In this article I’ll show you 10 fun ways companies are using Vine in their Twitter marketing. #1: Dunkin’ Donuts’ [...]
This post How Brands Are Winning With Vine Videos: 10 Examples first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Have you heard about the The Union Street Guest House? It’s a small hotel in Hudson, New York, that made headlines when its not-so-secret practice of charging wedding parties $500 per negative online review went viral. It’s a good lesson and reminder that all of our businesses are at the mercy of the Internet. There […]
The post How to Avoid a Yelp Catastrophe appeared first on SF Gazette.
Copywriting is often considered a mysterious skill that gives people magical powers to influence others using their words. The fact is, however, that everyone has the ability to create great copy: It’s how you use that ability that varies and affects your influence. When you’re discussing your company’s products or services, you have to pay […]
The post 4 Ways to Make Your Copywriting More Persuasive appeared first on SF Gazette.
You’ve likely heard the song “99 Bottles of Beer on the Wall.” But did you know you could actually buy a case of 99 beers in Texas? Local Austin brewery Austin Beerworks sold the 99-packs of its award winning Peacemaker Anytime Ale at select stores throughout Austin recently. The company sold out all 20 of ...
The post Austin Brewery Sells 99 Beers in a Single Case appeared first on Small Business Trends.
Facebook recently announced that they are doing away with like-gating. On Facebook, like-gating is the practice of offering incentives for users to like their Page or to use social plugins. Like-gating is also sometimes referred to as “fan-gating.” Sometimes this is done through contests, where users need to like a page before they can enter […]
The post Facebook Bans Like-Gating: What it Means appeared first on Ryan Shaw - Your Online Growth Coach.
Have you tried LinkedIn’s publishing feature? Do you want more people to see your business articles? LinkedIn publishing gives you the opportunity to reach members of the biggest professional audience in the social sphere. In this article I’ll share five tips for optimizing your content for LinkedIn publishing. #1: Know How Channels Work LinkedIn channels [...]
This post How to Maximize Your LinkedIn Publishing Exposure first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
When I started my blog it was all about eyeballs and traffic. That was my primary measure of success. But as this blog started as a hobby for fun that was fine…for a while. Its evolution from a passion into a business meant the rules of the game started changing. I needed to convert that [...]
The post What is the Real Secret to Making Money from Your Blog? appeared first on Jeffbullas's Blog.
Bad reviews aren’t just upsetting. If they give your brand a bad reputation with key customers, it can kill your business. That’s why business owners need to learn to cultivate good reviews and also deal with bad ones when they come. Luckily, we’ve got your back when it comes to managing your online reviews. We’ve ...
The post 10 Resources for Managing Your Online Reviews appeared first on Small Business Trends.
Are you looking for blogging tools that can enhance your blog, help with your marketing and help you focus? We asked top bloggers to share their favorite tools. In this article you’ll find 9 blogging tools to check out. #1: BuzzSumo Use BuzzSumo for content brainstorming or to plan blogger email outreach and social media marketing campaigns. Here’s [...]
This post 9 Blogging Tools Every Blogger Should Be Using first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Do you want to get rid of fake Facebook fans on your page? Do you need to know how to find and remove them? You may have attracted fake Facebook fans without even realizing it, and those fans may be damaging your position in the news feed. In this article I’ll show you how to [...]
This post How to Remove Fake Facebook Fans first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Over the last few weeks, the ALS Ice Bucket Challenge has gone viral prompting millions of videos. The ALS Ice Bucket Challenge marketing campaign was created to help find a cure for Amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig’s Disease, by raising awareness and collecting monetary donations. We’ve all seen the videos on ...
The post Is the ALS Ice Bucket Challenge Working? Numbers Say Yes! appeared first on Small Business Trends.
Admit it, you’ve wondered. How do I take my audience and turn them into fanatics? How do I get people so excited about my brand that they forget to eat? Perhaps you’ve seen the hordes of slavering fans that Steve Jobs attracted. Maybe you’re desperate to follow Seth Godin’s advice and lead your own tribe. In [...]
The post How To Start a Riot With Social Media appeared first on Jeffbullas's Blog.
Want to win a free ticket to the largest online social media marketing event of the year? Social Media Examiner has worked hard to bring you our sixth-annual Social Media Success Summit. This is our biggest event ever! And we’ve come up with a fun way to get you involved. First, what is this event? Social Media [...]
This post Win Free Tickets to Social Media Success Summit 2014 first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
