7 Prominent Personalities Who Got Fame Through YouTube

Are you wondering how people are changing their lives with social media?

Well, I used to as well, but now it's quite normal!

Almost every month, I read different success stories of individuals and small entrepreneurs who got fame through social media. In short, it is an absolute game changer for any business if it really wants to excel online.

In this post, we will particularly talk about YouTube – a user-friendly platform that has changed the life of many.

YouTube

YouTube is influential. It offers great infotainment through a plethora of video channels.

YouTube uploads more than 100 hours of video each minute (A proof of its visibility among masses). Also, over 80% of traffic is generated from outside the U.S. That means, a big portion of traffic is generated from the other global regions.

I love watching YouTube. I usually follow cooking forums, home remedy channels and some entertainment platforms. Each day I log in and explore new things, My personal favorite channels are, Laura in the Kitchen, Patioelf, alittleshabbychic and Home Cooking Adventures.

According to Mashable, an average YouTube visitor spends around 15 to 25 minutes a day on this fantastic site (Maybe I am one of them).

I found some prominent personalities who achieved success by expanding their social media exposure and using YouTube to do it.

1. Laura Vitale

Laura, she's just fabulous. I closely follow her on YouTube, as she's running her own internet cooking series named 'Laura in the Kitchen'. Her maniac love for cooking became the reason for her boundless success when she realized how to learn classic Italian dishes from her Grand Ma over the phone. Over the phone? No, I am not kidding!                      

Today, she is enjoying the tag of #1 Italian Chef even after not having any professional training in the culinary arts. It's just her passion. Appealing to an audience of millions is not a joke, it's an astonishing reality.

Witness her success ratio: 

2. Felix Arvid Ulf Kjellberg 

A v-logging guru, maker of $4 million from ads in 2013 and of course, a real entertainer, Felix Arvid Ulf Kjellberg is equal to a magician.

His success on YouTube embarked with PewDiePie, an online gaming channel that amazingly surpassed the record of views. The young gun has more than 31 million subscribers, which is humungous!

The most attractive feature which I noticed is his crazy commentary on his own gaming session that looks completely insane, but entertaining as well. This Swedish comedian is marching towards more success day by day, thanks to YouTube.

3. Yuya

Check out Yuya, a Mexican beauty v-logger who formulated some incredible beauty tutorials and gained prominent recognition on YouTube.

Her channel includes hair and makeup tutorials that are just awesome.

How did she become so famous just with some beauty lessons? I think there must be an X-factor as she got featured in Vogue and on Mexican TV!

This is not all. Besides her beauty talks, she also spiced up her name by discussing many things about her daily life.

4. Samuel de Luque

Have you ever heard about Vegetta777?

Well, hats off to Samuel de Luque, whose voiceovers of gameplay videos for Saint's Row, Battlefield and Minecraft became extremely popular right after their inception. This Spanish soul is known for producing some character histories in his video game tutorials which usually appear as a movie.

I also watched his tutorials, they are unique, fast paced and engaging. If you are a real game player, then Vegetta777 is a must watch.

5. Justine Ezarik

Are you tech crazy?

If yes, then iJustine is a great pick for you. When bored, just watch it.

This phenomenal channel gained hype when a lady, Justine Ezarik made technology videos, particularly about Apple products. She also loves talking about the latest events and topics, showcasing her smart communication skills with an element of naturally created humor.

Her short skits and music videos elaborate engaging messages, giving her sheer prominence on YouTube.

6. Evan

Evan, a little kid from California, attracted millions of YouTube viewers to his channel, EvanTube. It is all about reviewing kids gaming, toys, science experiments, special effects and animation. His reviews are effective, worthy and entertaining. Wow!

A great achievement of his channel is the colossal viewers' response. People are more interested in his reviews because they find them credible before making a toy purchase.

7. Jenna Marbles

A 29 year old young and talented girl, Jenna Marbles gained attention on YouTube with her amazing v-logging. She covered real-life experiences in a humorous way and with her effective presentation skills.

With 15 million subscribers, it is the 11^th most subscribed channel on YouTube. Have you ever watched it?

YouTube's usability via mobile device

YouTube receives more than half of its views from mobile devices. That means people are more inclined to use social media with their personal phones.

Did you know that an average YouTube viewing session on mobile is more than 40 minutes long? Yes, that's true!

Wrap

So, that is how YouTube makes stars over night.

It is ranked as the second most usable search engine in the world, ahead of Bing and Yahoo. Day to day, it is increasingly converting potential viewers into subscribers.

So, do you have an idea for a YouTube channel? If yes, then why not get started.

Guest Author: Anny Lisa is an editor at dissertation globe which is one of the leading UK dissertation companies. Anny has years of experience in the field of academic writing and editing. She is very professional in her work and has many happy clients across the globe. She also loves to write about general topics which are of great aid to students.

The post 7 Prominent Personalities Who Got Fame Through YouTube appeared first on Jeffbullas's Blog.

7 Prominent Personalities Who Got Fame Through YouTube

Are you wondering how people are changing their lives with social media?

Well, I used to as well, but now it's quite normal!

Almost every month, I read different success stories of individuals and small entrepreneurs who got fame through social media. In short, it is an absolute game changer for any business if it really wants to excel online.

In this post, we will particularly talk about YouTube – a user-friendly platform that has changed the life of many.

YouTube

YouTube is influential. It offers great infotainment through a plethora of video channels.

YouTube uploads more than 100 hours of video each minute (A proof of its visibility among masses). Also, over 80% of traffic is generated from outside the U.S. That means, a big portion of traffic is generated from the other global regions.

I love watching YouTube. I usually follow cooking forums, home remedy channels and some entertainment platforms. Each day I log in and explore new things, My personal favorite channels are, Laura in the Kitchen, Patioelf, alittleshabbychic and Home Cooking Adventures.

According to Mashable, an average YouTube visitor spends around 15 to 25 minutes a day on this fantastic site (Maybe I am one of them).

I found some prominent personalities who achieved success by expanding their social media exposure and using YouTube to do it.

1. Laura Vitale

Laura, she's just fabulous. I closely follow her on YouTube, as she's running her own internet cooking series named 'Laura in the Kitchen'. Her maniac love for cooking became the reason for her boundless success when she realized how to learn classic Italian dishes from her Grand Ma over the phone. Over the phone? No, I am not kidding!                      

Today, she is enjoying the tag of #1 Italian Chef even after not having any professional training in the culinary arts. It's just her passion. Appealing to an audience of millions is not a joke, it's an astonishing reality.

Witness her success ratio: 

2. Felix Arvid Ulf Kjellberg 

A v-logging guru, maker of $4 million from ads in 2013 and of course, a real entertainer, Felix Arvid Ulf Kjellberg is equal to a magician.

His success on YouTube embarked with PewDiePie, an online gaming channel that amazingly surpassed the record of views. The young gun has more than 31 million subscribers, which is humungous!

The most attractive feature which I noticed is his crazy commentary on his own gaming session that looks completely insane, but entertaining as well. This Swedish comedian is marching towards more success day by day, thanks to YouTube.

3. Yuya

Check out Yuya, a Mexican beauty v-logger who formulated some incredible beauty tutorials and gained prominent recognition on YouTube.

Her channel includes hair and makeup tutorials that are just awesome.

How did she become so famous just with some beauty lessons? I think there must be an X-factor as she got featured in Vogue and on Mexican TV!

This is not all. Besides her beauty talks, she also spiced up her name by discussing many things about her daily life.

4. Samuel de Luque

Have you ever heard about Vegetta777?

Well, hats off to Samuel de Luque, whose voiceovers of gameplay videos for Saint's Row, Battlefield and Minecraft became extremely popular right after their inception. This Spanish soul is known for producing some character histories in his video game tutorials which usually appear as a movie.

I also watched his tutorials, they are unique, fast paced and engaging. If you are a real game player, then Vegetta777 is a must watch.

5. Justine Ezarik

Are you tech crazy?

If yes, then iJustine is a great pick for you. When bored, just watch it.

This phenomenal channel gained hype when a lady, Justine Ezarik made technology videos, particularly about Apple products. She also loves talking about the latest events and topics, showcasing her smart communication skills with an element of naturally created humor.

Her short skits and music videos elaborate engaging messages, giving her sheer prominence on YouTube.

6. Evan

Evan, a little kid from California, attracted millions of YouTube viewers to his channel, EvanTube. It is all about reviewing kids gaming, toys, science experiments, special effects and animation. His reviews are effective, worthy and entertaining. Wow!

A great achievement of his channel is the colossal viewers' response. People are more interested in his reviews because they find them credible before making a toy purchase.

7. Jenna Marbles

A 29 year old young and talented girl, Jenna Marbles gained attention on YouTube with her amazing v-logging. She covered real-life experiences in a humorous way and with her effective presentation skills.

With 15 million subscribers, it is the 11^th most subscribed channel on YouTube. Have you ever watched it?

YouTube's usability via mobile device

YouTube receives more than half of its views from mobile devices. That means people are more inclined to use social media with their personal phones.

Did you know that an average YouTube viewing session on mobile is more than 40 minutes long? Yes, that's true!

Wrap

So, that is how YouTube makes stars over night.

It is ranked as the second most usable search engine in the world, ahead of Bing and Yahoo. Day to day, it is increasingly converting potential viewers into subscribers.

So, do you have an idea for a YouTube channel? If yes, then why not get started.

Guest Author: Anny Lisa is an editor at dissertation globe which is one of the leading UK dissertation companies. Anny has years of experience in the field of academic writing and editing. She is very professional in her work and has many happy clients across the globe. She also loves to write about general topics which are of great aid to students.

The post 7 Prominent Personalities Who Got Fame Through YouTube appeared first on Jeffbullas's Blog.

5 Ways to Generate Leads on Instagram

Do I Really Need Instagram?

Before we jump head first into generating leads on Instagram, let's first talk about why Instagram matters.

“There's already a ton of social media networks, why do we need one more?” – I hear this quite frequently. I'm sure you do as well or maybe have even said it. Heck, I may have said it a couple of times myself.

As someone who is approaching 30, I just don't see the point in certain social media networks younger people are using like Snapchat. I used to think this way about Instagram as well.

You may have heard things about Instagram such as :

• It's only for the younger crowd


• I just don't have the time to look into it

By the end of this post, I hope to prove wrong the doubters and show you through data and examples, that not only is Instagram worth your time, it is 100% needed in your business / marketing efforts at the time of this writing into the future.

---

NEWS: Instagram just announced they are now allowing you to post 60 second videos. This is long enough for you to get out a full marketing message and get leads coming to you through your video marketing efforts.

---

Why Instagram Matters

Now, let's take a look at some data at why Instagram is not just for the younger audiences, how your ads can work, and how it is absolutely worth your time.

Let's first talk about the massive upsides of Instagram Marketing:

#1 : Brand Interaction – Instagram boasts the highest level of brand interaction out of every major social media platform such as Facebook, Twitter, and Google+ as seen in the image below. The 1.53% is Instagram there in the bold.

Instagram has a 10x+ higher rate of engagement and interaction than other social media platforms meaning your marketing efforts can go 10 times as far.

This alone should convince you to get more into Instagram Marketing for your business.

#2 : Wide Audience – Instagram is continuing to grow leaps and bounds among many different age groups. Not just under age 28. Let's take a look at some recent data.

5 Ways to Generate Leads on Instagram

1. Use Hashtags

This may be the most obvious way to generate leads on Instagram. You can post up to 30 hashtags per post, and the more you post and use hashtags, the more leads you will get simply.

If you use your limit on Hashtags (30), you should see 30 – 100 likes per post and a small amount of new followers. Not the greatest results, but its 100% FREE.

Here's a list of the top Hashtags you can use for the most likes:

Here's some examples of my own Instagram Account:

2. Post Daily (Twice Per Day)

Regularity is the key to any type of content or social media marketing. Instagram is no different. However, you can't schedule content out right now, so its all manual unless you have special software like InstaMate. (Click for my full review – Coming Soon)

I suggest that you post first thing in the morning and around 5 pm. People are most active on their mobile phones before and after work. So before 9 am and after 5 pm. That's a fact. So, post according to your main audience. For me, its usually 8 am EST and 5 pm EST since most of my audience is in the US and Canada and most of them are in EST.

3. Post Content That Makes Sense

All of your Instagram posts should flow like a timeline or a story. You shouldn't have random things next to each other. Don't put a picture of your dog next to a quote of Steve Jobs. Make it a story that people can follow who are new to seeing your profile.

Post content that makes sense for the time of year and the day. People will only spend a second as they glance at your posts, so make it relate to world events, trending stories, and what your target audience is interested in. Look to get ahead of trends and look for posts that can create viral growth that people will share.

4. Networking & Partnering

Its important to be active and connect with like-minded people, prospects, and customers. You can tag them in posts, message them, like and follow their profiles, and have real conversations. 

You can find great partners who will be willing to promote your profile for you. You just have to ask. Usually it goes both ways. You promote theirs as well.  You can also find profiles with tons of followers that are willing to sell you a post on their profile to drive thousands of new views to your profile. Use other people's followers to your advantage! This may be the fastest way to grow especially if you are doing this frequently.

5. Promote a Contest / Giveaway

Since Instagram has the highest engagement, it naturally is the best place to run a contest or giveaway of your product or service or perhaps something else… like a NEW CAR! Just kidding, Oprah did that one already. (And it worked wonders for her brand with tons of free publicity.)

I recommend doing this once you built up enough followers to make it really work otherwise, you may waste your time. You don't even need any special software or anything, just post your contest, tell them what they need to do to apply to win (such as tag 5 friends or start a hashtag trend or promote your profile on theirs, etc.) Then, you run that until you feel ready to give away the prize perhaps in a couple days or a week's time. This should create a huge influx of new followers and excitement. Plus, your engagement of your followers will likely increase 10x at least for that week and even longer if you have great content to share and excited followers.

Watch My Full Video Insights

Get Involved

Share with me your Instagram account and your results in the comments below and make sure to follow us at our Instagram : @RyanShaw.Me

The post 5 Ways to Generate Leads on Instagram appeared first on Ryan Shaw - Your Online Marketing Coach.

How to Build a Peer Network to Increase Your Social Reach

Does the content you share get the reach it needs? Want to learn how to get your content seen by more people? A network of social advocates will help you amplify the reach of the content you share. In this article you'll discover how to build a network of peers and fans that will help [...]

This post How to Build a Peer Network to Increase Your Social Reach first appeared on .

- Your Guide to the Social Media Jungle

5 Ways to Generate Leads on Instagram

Do I Really Need Instagram?

Before we jump head first into generating leads on Instagram, let's first talk about why Instagram matters.

“There's already a ton of social media networks, why do we need one more?” – I hear this quite frequently. I'm sure you do as well or maybe have even said it. Heck, I may have said it a couple of times myself.

As someone who is approaching 30, I just don't see the point in certain social media networks younger people are using like Snapchat. I used to think this way about Instagram as well.

You may have heard things about Instagram such as :

• It's only for the younger crowd


• I just don't have the time to look into it

By the end of this post, I hope to prove wrong the doubters and show you through data and examples, that not only is Instagram worth your time, it is 100% needed in your business / marketing efforts at the time of this writing into the future.

---

NEWS: Instagram just announced they are now allowing you to post 60 second videos. This is long enough for you to get out a full marketing message and get leads coming to you through your video marketing efforts.

---

Why Instagram Matters

Now, let's take a look at some data at why Instagram is not just for the younger audiences, how your ads can work, and how it is absolutely worth your time.

Let's first talk about the massive upsides of Instagram Marketing:

#1 : Brand Interaction – Instagram boasts the highest level of brand interaction out of every major social media platform such as Facebook, Twitter, and Google+ as seen in the image below. The 1.53% is Instagram there in the bold.

Instagram has a 10x+ higher rate of engagement and interaction than other social media platforms meaning your marketing efforts can go 10 times as far.

This alone should convince you to get more into Instagram Marketing for your business.

#2 : Wide Audience – Instagram is continuing to grow leaps and bounds among many different age groups. Not just under age 28. Let's take a look at some recent data.

5 Ways to Generate Leads on Instagram

1. Use Hashtags

This may be the most obvious way to generate leads on Instagram. You can post up to 30 hashtags per post, and the more you post and use hashtags, the more leads you will get simply.

If you use your limit on Hashtags (30), you should see 30 – 100 likes per post and a small amount of new followers. Not the greatest results, but its 100% FREE.

Here's a list of the top Hashtags you can use for the most likes:

Here's some examples of my own Instagram Account:

2. Post Daily (Twice Per Day)

Regularity is the key to any type of content or social media marketing. Instagram is no different. However, you can't schedule content out right now, so its all manual unless you have special software like InstaMate. (Click for my full review – Coming Soon)

I suggest that you post first thing in the morning and around 5 pm. People are most active on their mobile phones before and after work. So before 9 am and after 5 pm. That's a fact. So, post according to your main audience. For me, its usually 8 am EST and 5 pm EST since most of my audience is in the US and Canada and most of them are in EST.

3. Post Content That Makes Sense

All of your Instagram posts should flow like a timeline or a story. You shouldn't have random things next to each other. Don't put a picture of your dog next to a quote of Steve Jobs. Make it a story that people can follow who are new to seeing your profile.

Post content that makes sense for the time of year and the day. People will only spend a second as they glance at your posts, so make it relate to world events, trending stories, and what your target audience is interested in. Look to get ahead of trends and look for posts that can create viral growth that people will share.

4. Networking & Partnering

Its important to be active and connect with like-minded people, prospects, and customers. You can tag them in posts, message them, like and follow their profiles, and have real conversations. 

You can find great partners who will be willing to promote your profile for you. You just have to ask. Usually it goes both ways. You promote theirs as well.  You can also find profiles with tons of followers that are willing to sell you a post on their profile to drive thousands of new views to your profile. Use other people's followers to your advantage! This may be the fastest way to grow especially if you are doing this frequently.

5. Promote a Contest / Giveaway

Since Instagram has the highest engagement, it naturally is the best place to run a contest or giveaway of your product or service or perhaps something else… like a NEW CAR! Just kidding, Oprah did that one already. (And it worked wonders for her brand with tons of free publicity.)

I recommend doing this once you built up enough followers to make it really work otherwise, you may waste your time. You don't even need any special software or anything, just post your contest, tell them what they need to do to apply to win (such as tag 5 friends or start a hashtag trend or promote your profile on theirs, etc.) Then, you run that until you feel ready to give away the prize perhaps in a couple days or a week's time. This should create a huge influx of new followers and excitement. Plus, your engagement of your followers will likely increase 10x at least for that week and even longer if you have great content to share and excited followers.

Watch My Full Video Insights

Get Involved

Share with me your Instagram account and your results in the comments below and make sure to follow us at our Instagram : @RyanShaw.Me

The post 5 Ways to Generate Leads on Instagram appeared first on Ryan Shaw - Your Online Marketing Coach.

How to Build a Peer Network to Increase Your Social Reach

Does the content you share get the reach it needs? Want to learn how to get your content seen by more people? A network of social advocates will help you amplify the reach of the content you share. In this article you'll discover how to build a network of peers and fans that will help [...]

This post How to Build a Peer Network to Increase Your Social Reach first appeared on .

- Your Guide to the Social Media Jungle

9 Ways to Grow Your Startup With Social Media

I'm sure you are getting tired of hearing it.

Everyone is telling you to proliferate your brand, get out there on social media and grow an audience, develop relationships with your customers and potential customers… The list goes on.

Unfortunately, if you are a startup immersed in the frenzy of just getting your feet on the ground, it is hard to find the time.

But, as Yoda would say, “Find the time you must, or a business no longer will you have.”

Here is your checklist. Don't do it all at once, but keep these 9 strategies in front of you and set aside a block of time each week to work on them.

1. Choose the proper channels for your presence

You cannot support a presence on all social media channels right now. Later, when you are all grown up, you can. So, focus on 2-3 platforms that you know are most popular with your target audience.

Choosing those platforms is not as hard as you think:

• Develop your customer persona. What this means is that you develop a complete profile of your typical customer. Single Grain has designed a great graphic with all that should be included in your persona.

• Once you have a complete profile, you are ready to figure out where this person hangs out on social media. Facebook is a given, but beyond that, you will need to dig a bit. Fortunately, there is a lot of research out there that will tell you where Sally is. Choose 2-3 places where Sally hangs out and focus on those.


• Your profile will also tell you the type of content and posts you should create for Sally, and how you go about developing a relationship with her. If, for example, she is a millennial, then she can smell a sales pitch from far off and hates it; she will ask her friends about their experiences with you; she will want you to entertain her and let her interact with your content; and she will want you to be socially responsible – involved in helping others and the planet.

Case Study: Chipotle

Here is why “Sally” will connect with Chipotle.

First, it is a brand that values fresh ingredients and has the option to “build your own” items like tacos, bowls, and burritos. Both ingredients and the experience will be appealing to her, as a millennial.

But Chipotle has gone further. It has as web series titled “Farmed and Dangerous” in which a millennial farmer who believes in sustainable, chemical-free farming is pitted against a large corporate food company. It is a comedy with its own website, and regular episodes are posted, complete with music and show trivia.

Before this series even began, Chipotle had already developed an iPhone game called “The Scarecrow” in which a scarecrow is searching for natural rather than processed food.

Sally loves Chipotle because it values the planet, natural foods and is critical of corporate agriculture. The restaurant experience certainly helps too.

2. Be consistent and regular

Once you have identified your platforms, you must set up a schedule of posts and stick to it. If you don't stick to your schedule then followers will drop you and move on.

Those posts had better be fresh and engaging. If they strike a chord, they will be shared. For example, if Instagram is a selected platform, put together a bunch of images in advance with great quotes which your persona will enjoy. Stack them up and post one a day. When the supply gets low, take the time to create more.

This goes for your website too. Many businesses have fresh new content regularly posted on their home pages, so that visitors are engaged and entertained right away.

Case Study: Dollar Shave Club

This company pretty much revolutionized the razor industry with its subscription-based shaving club. “Members” pay a really reasonable monthly fee and have razors and other grooming products delivered to their doors.

Their website regularly has new videos, some of them interactive, that visitors love to view and then share. An innovative marketing plan but a method to bring customers and potential customers back regularly to see the new content.

3. Start and stay in the conversation

You can start conversations by asking questions or asking your readers to do something. And when you get answers and comments you keep the conversation going.

Every day, check your social media pages for feedback, comments and questions. Respond quickly. Never let a comment go without a response, whether that comment is positive, neutral, or negative. This is how relationships are built.

Case Study: ModCloth

If you check any of ModCloth's social media platforms, you will not only find new content every day but you will find conversations in which the clothier responds to questions and jumps in with response to customers.

Just looking at its Facebook page, you can also see how strings of conversation just keep on going, with a ModCloth response to each customer.

4. Engage your audience so they want to share your content

There are several things you can do to capture and intrigue your audience.

• Publish quizzes, polls, and surveys. You've seen these on Facebook and you know you have participated. You want the results and then you want to share those results with your friends.


• Hold contests. This totally engages an audience. Jack Daniels does this all the time. They invite followers to submit their strangest bar stories or to submit pictures of the weirdest bar they have ever visited. ModCloth holds contests to name clothing items it has purchased.


• Always use visuals because they are shared more. And explore some of the newer venues for visuals – real time stuff through Meerkat or Periscope.


• Incorporate humor – this can be done by a “joke of the day” on Twitter, Instagram or Facebook. Use memes.


• Support a charitable cause – show photos of your team involved and ask followers to get involved and to share your call to action. Headbands of Hope does this well. For every headband purchased, one is donated to a little girl with cancer, along with $1 toward cancer research. The founder may have gotten the idea from Tom's Shoes. Check them out.


• Feature customers in your posts. Most of ModCloth's Facebook page is devoted to customers wearing clothing they have bought.

Case Study: Headbands of Hope

And a few shots from the “Giving Gallery”

5. Stay on top of social media changes

Here are just a few recent changes that platforms have implemented in an effort to keep their populations with them.

• Twitter allows media and more characters


• Instagram has implemented the carousel so that more than one image can be posted at a time


• Facebook now has groups


• Most content marketing websites will keep you informed of changes as they occur. Keep up.

6. Use the 80/20 rule

No one wants a pushy sales pitch – ever. Just don't do it.

80% of what you post should not be related to your product or service. It should be related to developing trust and relationships and getting your brand known. 20% of what you post can relate to your products or services – advertised sales or discounts, new product launches, free trials, etc.

7. Use amazing headlines

Check out some of the master's at this. You've probably been intrigued or compelled by many yourself. For some headline examples see Upworthy's Facebook post titles – always a photo and always a headline you cannot resist.

Headlines are tough to create – there are some good headline generator tools available, though, so find one you like and use it, even if you have to pay a bit for their upgrade.

Here are a couple of outrageous titles courtesy of BoostBlogTraffic.com;

How Spending $162,301.42 on Clothes Made Me $692,500 – Neil Patel

Caution: Stop Masturbating With Your Money – Ashley Ambirge

It's unlikely that many will pass up these posts!

8. Know when to post

Remember that persona you developed in #1?

Well, you know where she is; now you need to know when she is there. Fortunately, others have done this research for you. Not only will you find out when best to post but you will also learn how many times a day, week, or month you should re-post.

You can even set up these re-posts automatically.

9. Have a crisis plan

Figure out in advance what your strategy will be if someone “bashes” you on social media. It may be an angry customer or it may be someone who was offended by something you posted. You have to fix this and fix it immediately. Letting it hang out there with no positive and helpful or contrite response is a “killer.”

Google “complaints about _______(your company name)” often and see if there is anything bad out there. Handle it immediately.

This looks like a lot to do, and you may be pretty tired just reading about it all. Take heart. You don't have to do everything at once.

Pick a couple of things from this list and see how they work for you (give them some time); then add as you can. Your business isn't going to grow overnight and neither is your return on social media efforts. Be patient, but be steady.

Guest Author: Daniela McVicker is an author, freelance blogger and educator. She believes that success depends on knowing the ideas that allow you to manage and master the universe of information.Currently works as an editor for content creation service. You can get in touch with her on Facebook or Twitter.

The post 9 Ways to Grow Your Startup With Social Media appeared first on Jeffbullas's Blog.

How to Maximize Your Content Exposure on LinkedIn

Are you taking advantage of all of LinkedIn's content marketing features? Do you know what types of content work best on LinkedIn? With a few tweaks to what you post on LinkedIn, you can build brand awareness, generate leads, and drive more revenue. In this article you'll discover how to maximize your LinkedIn content exposure. [...]

This post How to Maximize Your Content Exposure on LinkedIn first appeared on .

- Your Guide to the Social Media Jungle

9 Ways to Grow Your Startup With Social Media

I'm sure you are getting tired of hearing it.

Everyone is telling you to proliferate your brand, get out there on social media and grow an audience, develop relationships with your customers and potential customers… The list goes on.

Unfortunately, if you are a startup immersed in the frenzy of just getting your feet on the ground, it is hard to find the time.

But, as Yoda would say, “Find the time you must, or a business no longer will you have.”

Here is your checklist. Don't do it all at once, but keep these 9 strategies in front of you and set aside a block of time each week to work on them.

1. Choose the proper channels for your presence

You cannot support a presence on all social media channels right now. Later, when you are all grown up, you can. So, focus on 2-3 platforms that you know are most popular with your target audience.

Choosing those platforms is not as hard as you think:

• Develop your customer persona. What this means is that you develop a complete profile of your typical customer. Single Grain has designed a great graphic with all that should be included in your persona.

• Once you have a complete profile, you are ready to figure out where this person hangs out on social media. Facebook is a given, but beyond that, you will need to dig a bit. Fortunately, there is a lot of research out there that will tell you where Sally is. Choose 2-3 places where Sally hangs out and focus on those.


• Your profile will also tell you the type of content and posts you should create for Sally, and how you go about developing a relationship with her. If, for example, she is a millennial, then she can smell a sales pitch from far off and hates it; she will ask her friends about their experiences with you; she will want you to entertain her and let her interact with your content; and she will want you to be socially responsible – involved in helping others and the planet.

Case Study: Chipotle

Here is why “Sally” will connect with Chipotle.

First, it is a brand that values fresh ingredients and has the option to “build your own” items like tacos, bowls, and burritos. Both ingredients and the experience will be appealing to her, as a millennial.

But Chipotle has gone further. It has as web series titled “Farmed and Dangerous” in which a millennial farmer who believes in sustainable, chemical-free farming is pitted against a large corporate food company. It is a comedy with its own website, and regular episodes are posted, complete with music and show trivia.

Before this series even began, Chipotle had already developed an iPhone game called “The Scarecrow” in which a scarecrow is searching for natural rather than processed food.

Sally loves Chipotle because it values the planet, natural foods and is critical of corporate agriculture. The restaurant experience certainly helps too.

2. Be consistent and regular

Once you have identified your platforms, you must set up a schedule of posts and stick to it. If you don't stick to your schedule then followers will drop you and move on.

Those posts had better be fresh and engaging. If they strike a chord, they will be shared. For example, if Instagram is a selected platform, put together a bunch of images in advance with great quotes which your persona will enjoy. Stack them up and post one a day. When the supply gets low, take the time to create more.

This goes for your website too. Many businesses have fresh new content regularly posted on their home pages, so that visitors are engaged and entertained right away.

Case Study: Dollar Shave Club

This company pretty much revolutionized the razor industry with its subscription-based shaving club. “Members” pay a really reasonable monthly fee and have razors and other grooming products delivered to their doors.

Their website regularly has new videos, some of them interactive, that visitors love to view and then share. An innovative marketing plan but a method to bring customers and potential customers back regularly to see the new content.

3. Start and stay in the conversation

You can start conversations by asking questions or asking your readers to do something. And when you get answers and comments you keep the conversation going.

Every day, check your social media pages for feedback, comments and questions. Respond quickly. Never let a comment go without a response, whether that comment is positive, neutral, or negative. This is how relationships are built.

Case Study: ModCloth

If you check any of ModCloth's social media platforms, you will not only find new content every day but you will find conversations in which the clothier responds to questions and jumps in with response to customers.

Just looking at its Facebook page, you can also see how strings of conversation just keep on going, with a ModCloth response to each customer.

4. Engage your audience so they want to share your content

There are several things you can do to capture and intrigue your audience.

• Publish quizzes, polls, and surveys. You've seen these on Facebook and you know you have participated. You want the results and then you want to share those results with your friends.


• Hold contests. This totally engages an audience. Jack Daniels does this all the time. They invite followers to submit their strangest bar stories or to submit pictures of the weirdest bar they have ever visited. ModCloth holds contests to name clothing items it has purchased.


• Always use visuals because they are shared more. And explore some of the newer venues for visuals – real time stuff through Meerkat or Periscope.


• Incorporate humor – this can be done by a “joke of the day” on Twitter, Instagram or Facebook. Use memes.


• Support a charitable cause – show photos of your team involved and ask followers to get involved and to share your call to action. Headbands of Hope does this well. For every headband purchased, one is donated to a little girl with cancer, along with $1 toward cancer research. The founder may have gotten the idea from Tom's Shoes. Check them out.


• Feature customers in your posts. Most of ModCloth's Facebook page is devoted to customers wearing clothing they have bought.

Case Study: Headbands of Hope

And a few shots from the “Giving Gallery”

5. Stay on top of social media changes

Here are just a few recent changes that platforms have implemented in an effort to keep their populations with them.

• Twitter allows media and more characters


• Instagram has implemented the carousel so that more than one image can be posted at a time


• Facebook now has groups


• Most content marketing websites will keep you informed of changes as they occur. Keep up.

6. Use the 80/20 rule

No one wants a pushy sales pitch – ever. Just don't do it.

80% of what you post should not be related to your product or service. It should be related to developing trust and relationships and getting your brand known. 20% of what you post can relate to your products or services – advertised sales or discounts, new product launches, free trials, etc.

7. Use amazing headlines

Check out some of the master's at this. You've probably been intrigued or compelled by many yourself. For some headline examples see Upworthy's Facebook post titles – always a photo and always a headline you cannot resist.

Headlines are tough to create – there are some good headline generator tools available, though, so find one you like and use it, even if you have to pay a bit for their upgrade.

Here are a couple of outrageous titles courtesy of BoostBlogTraffic.com;

How Spending $162,301.42 on Clothes Made Me $692,500 – Neil Patel

Caution: Stop Masturbating With Your Money – Ashley Ambirge

It's unlikely that many will pass up these posts!

8. Know when to post

Remember that persona you developed in #1?

Well, you know where she is; now you need to know when she is there. Fortunately, others have done this research for you. Not only will you find out when best to post but you will also learn how many times a day, week, or month you should re-post.

You can even set up these re-posts automatically.

9. Have a crisis plan

Figure out in advance what your strategy will be if someone “bashes” you on social media. It may be an angry customer or it may be someone who was offended by something you posted. You have to fix this and fix it immediately. Letting it hang out there with no positive and helpful or contrite response is a “killer.”

Google “complaints about _______(your company name)” often and see if there is anything bad out there. Handle it immediately.

This looks like a lot to do, and you may be pretty tired just reading about it all. Take heart. You don't have to do everything at once.

Pick a couple of things from this list and see how they work for you (give them some time); then add as you can. Your business isn't going to grow overnight and neither is your return on social media efforts. Be patient, but be steady.

Guest Author: Daniela McVicker is an author, freelance blogger and educator. She believes that success depends on knowing the ideas that allow you to manage and master the universe of information.Currently works as an editor for content creation service. You can get in touch with her on Facebook or Twitter.

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