Saturday, February 28, 2015

Facebook Launches Ads Manager App: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Launches Ads Manager App: “Whether you want to monitor current ads or create new ones, ads manager […]

This post Facebook Launches Ads Manager App: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

Friday, February 27, 2015

7 Step Content Creation Strategy for Epic Content Marketing

The success of your content marketing strategy depends on the nature of your content. If your content is good and by good I mean straight out of the top drawer, it will bolster your content marketing efforts. On the other hand, if it is fairly ordinary, your inbound marketing campaign will fall apart faster than [...]

The post 7 Step Content Creation Strategy for Epic Content Marketing appeared first on Jeffbullas's Blog.

Snapchat Marketing: What Businesses Need to Know

Are you on Snapchat? Do you use it for marketing? To learn how to use Snapchat for your business, I interview Gary Vaynerchuk and Shaun McBride. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works […]

This post Snapchat Marketing: What Businesses Need to Know first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

Thursday, February 26, 2015

How To Grow an Email List With Subscribers Who Are Willing To Pay for Your Services

Money is in the list – you’ve read this a million times. And it’s true. Email list subscribers are the biggest asset for any blog or online business. They’re your qualified sales leads. It’s much easier to build relationships, generate regular returning traffic and make repeat sales to your list subscribers as compared to normal [...]

The post How To Grow an Email List With Subscribers Who Are Willing To Pay for Your Services appeared first on Jeffbullas's Blog.

Four Ways to Increase Social Shares for your Website Content

Want more exposure for your website content? Does your site make it easy for readers to share? With a few simple tips, you can boost the appeal of your website content and optimize your posts for easy sharing on social channels. In this article you’ll discover four ways to make your website content more shareable. […]

This post Four Ways to Increase Social Shares for your Website Content first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

Wednesday, February 25, 2015

How to Use Facebook Video Cards for Business

Do you use your Facebook Profile for business? Want a quick and easy way to say thank-you? Facebook video cards make it easy to say thanks to clients, employees and business partners. In this article you’ll discover four ways to use Facebook video cards to strengthen your professional relationships. Create Facebook Video Cards Facebook’s Say Thanks […]

This post How to Use Facebook Video Cards for Business first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

10 Amazing Facts About Pinterest Marketing That Will Surprise You

Pinning 5 years ago was a physical act. We pinned notes to the fridge, the corkboard or the planner nailed to the wall of the kitchen. Today it is a digital virtual activity as people pin images to a social network called “Pinterest”.  In the online world of social media with boring linear timelines, Pinterest [...]

The post 10 Amazing Facts About Pinterest Marketing That Will Surprise You appeared first on Jeffbullas's Blog.

Musicians as Marketers: How Social Media Can Help Artists Reach Their Fans

Less than three years ago, Mary Lambert was an aspiring singer-songwriter without a place to live, couch-surfing with friends in Seattle. She had just quit her job as a barista when she got a call from her friend, Hollis Wong-Wear, who had sung on Macklemore & Ryan Lewis’s “White Walls.” Wong-Wear recommended her to the […]

The post Musicians as Marketers: How Social Media Can Help Artists Reach Their Fans appeared first on SF Gazette.

Facebook Etiquette Everyone Should Follow

More and more time is being spent on Facebook, and more and more people are joining the sites and setting up profiles. Almost everyone in our lives have Facebook accounts, even our grandmothers who haven’t figured out texting or DVR yet (this includes my own). As a large part of our lives is now goes […]

The post Facebook Etiquette Everyone Should Follow appeared first on Ryan Shaw - Your Online Marketing Coach.

Tuesday, February 24, 2015

How to Build a Better Content Marketing Strategy Through Collaboration

Two heads are better than one. It’s a cliché and common phrase, a statement as to the efficiency of working with another to come up with great ideas. It doesn’t just apply to brainstorming, either. A good partnership, one where you can rely on the other, and where you both bring out the best in one ...

5 LinkedIn Mistakes You Need To Avoid

When it comes to your online presence and your LinkedIn profile in particular, for years, I’ve been telling professionals: Brand or be branded” In my opinion when you fail to create a compelling LinkedIn profile, you are basically telling the professional world one or more of the following: You aren’t tech-savvy enough to know how to [...]

The post 5 LinkedIn Mistakes You Need To Avoid appeared first on Jeffbullas's Blog.

How to Find and Remove Fake Followers from Twitter and Instagram

Are fake followers clogging your social media accounts? Would you like to get rid of them? Chances are you have some fake followers on Instagram and Twitter. You might even be following some fake accounts, yourself. In this article you’ll discover four tools to help you find and remove fake followers from Twitter and Instagram. […]

This post How to Find and Remove Fake Followers from Twitter and Instagram first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

Blogging Basics: How to Write Blog Posts People Love to Read

Are you blogging for business? Do you want people to come back for more after reading your blog for the first time? Write posts that people love to read! The way you develop, write and organize content determines whether or not readers are attracted to your blog posts. And it’s not hard to do if […]

This post Blogging Basics: How to Write Blog Posts People Love to Read first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

How-To Content: The Customer Service Secret Weapon

Is how-to content part of your small business’s content marketing strategy? If you aren’t creating content that shows customers how to do something, you’re missing out on a big opportunity to provide customer service in a format that customers increasingly want. Suppose you own a company that sells kits to remove the “haze” that develops ...

Monday, February 23, 2015

OPEN for Discussion: What’s the Best Price for Your Product or Service?

It’s a frustration shared by business owners and product managers the world over: Are we selling what we have to sell at the best price? Apple doesn’t have sales, yet many brand evangelists walk willingly through the door ready to pay whatever price. However, when’s the last time you walked into Bed, Bath & Beyond […]

The post OPEN for Discussion: What’s the Best Price for Your Product or Service? appeared first on SF Gazette.

What’s Hot for Email Marketing This Year?

Even as new ways for marketers to reach their audiences continue to emerge and gain popularity, email marketing remains one of the most effective online strategies for growing your business. In fact, recent research from leading industry firms finds that: There are 2.5 billion email users worldwide. Seventy-two percent of U.S. adults online send or receive ...

7 Predictions on Mobile Marketing Trends in 2015 You Need To Know

The notion that the current year is ‘the year of mobile’, is becoming very real. Predictions revolutions on how we will interact with our mobile devices and how they will interact with us, are often overplayed or take many more years to come to fruition than at first thought due to unforeseen market forces, technology [...]

The post 7 Predictions on Mobile Marketing Trends in 2015 You Need To Know appeared first on Jeffbullas's Blog.

4 Ways to Use SlideShare for Lead Generation

Are you using SlideShare as a social media marketing option? Are you using SlideShare presentations to market your business? Have you considered SlideShare as a conversion tool? SlideShare is useful for sharing highly informative presentations with your audience, but it’s also a hot social platform. Many businesses are missing out on the huge potential of […]

This post 4 Ways to Use SlideShare for Lead Generation first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

When Marketing Your Business, Don’t Forget Email

As a small business owner, you are always on the lookout for affordable ways to spread the good word about your business to potential customers. More importantly, you want to connect and maintain healthy relationships with customers, as this is how you guarantee good business referrals and word of mouth. If you find social media ...

Sunday, February 22, 2015

Kinfolk Combines Bikes, Bars and Creativity into One Brand

To effectively market a new company, you need to choose a target group of consumers. Most businesses select some demographics to target. But in order for your marketing efforts to really be effective, it can help to come up with some more intangible qualities to target. For Kinfolk, the lifestyle brand found success targeting people ...

Making Money From Social Media & How To Structure Your Business

Jill Sherman, the co-founder and CEO of Modalyst, and Tania Yuki, the founder and CEO of Shareablee, answer viewer questions about monetizing social media and whether your business should be an S Corp or an LLC. The post Making Money From Social Media & How To Structure Your Business appeared first on OPEN Forum. Via: […]

The post Making Money From Social Media & How To Structure Your Business appeared first on SF Gazette.

Saturday, February 21, 2015

Facebook Introduces Product Ads: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Product Ads: Facebook launched product ads,”a solution designed to help businesses promote multiple products or their entire […]

This post Facebook Introduces Product Ads: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

Friday, February 20, 2015

Google Analytics: How to Know If Your Marketing is Working

Do you use Google Analytics? Want to know how data can help improve your marketing? To learn how to measure what’s working with Google Analytics, I interview Christopher Penn. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and […]

This post Google Analytics: How to Know If Your Marketing is Working first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

Is Gemini Yahoo’s Answer to Google Ads?

The Yahoo Gemini interface has slowly but surely been gaining speed over the last year. Although Gemini is still small scale in comparison to Google or Bing Ads, it puts a focus on mobile and on native advertising and is continuing to be innovative and creative. With a new CEO, Yahoo Gemini could be the ...

Thursday, February 19, 2015

10 Warning Signs of Customer Service Issues in Your Company

Sponsored Post Maintaining good customer service is a constant process. While it may never be perfect, it’s important to try and keep as many customers satisfied as possible. To do so, you need to be aware of the warning signs of customer service issues. When you’re aware of the signs, you’ll be better prepared to take action. Your Customers are ...

17 Key Content Marketing Metrics to Start Tracking Today

Content marketing can be one of the most effective ways to generate and convert leads, but it’s only effective if you make well-informed improvements to your strategy over time. And, of course, you can only make these types of improvements if you have the data needed to inform your decisions. That’s where content marketing metrics [...]

The post 17 Key Content Marketing Metrics to Start Tracking Today appeared first on Jeffbullas's Blog.

How Google Upgraded URLs Will Change Your AdWords Experience

Big news: Google has announced a new AdWords Upgraded URLs format to give advertisers more features/options and save them time. Google Upgraded URLs will mean less time spent managing URL tracking updates, reduced crawl and load times, new tracking parameters and, finally, an end to the sending back of ads for editorial review when tracking ...

How to Use Twitter Lists for Business

Are you using Twitter lists for your business? Want to better organize your Twitter experience? The right Twitter list can help you find, monitor and interact with the right people easily. In this article you’ll discover how to create Twitter lists and ways to use them for your business. How to Create a Twitter List […]

This post How to Use Twitter Lists for Business first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

Wednesday, February 18, 2015

7 Free Facebook Tools Marketers Should Consider

Are you looking for ways to enhance your Facebook marketing? Do you want to capture the attention of more prospects and customers? The right Facebook tools can make the job easier by saving you time and optimizing your Facebook marketing efforts. In this article you’ll discover seven valuable (and free) Facebook tools that can help […]

This post 7 Free Facebook Tools Marketers Should Consider first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

Tuesday, February 17, 2015

9 Steps to Creating A Powerful LinkedIn Profile

Two every second: That’s how many people join LinkedIn as new members,  many of whom hope to exploit the platform’s rich resource for industry contacts, new clients and partnership opportunities. That means that by the time you finish reading this article, you’ll have on average 350 people and counting to compete with for the professional [...]

The post 9 Steps to Creating A Powerful LinkedIn Profile appeared first on Jeffbullas's Blog.

Tailor Web Content to Users with GeoIP for WordPress

Some small businesses are truly global companies. So it stands to reason that visitors to those companies’ websites may want a different experience, one that’s specific to their location. A new product — a Web plugin called GeoIP for WordPress — allows site owners exactly that ability. It’s the first consumer-ready product from WP Engine, a ...

How to Run an Instagram Contest: Four Easy Steps

Is your company active on Instagram? Want to host a contest to build excitement about your business? Instagram makes it easy to run quick contests that engage your audience and build your fan base. In this article you’ll discover four simple steps to host Instagram contests that build buzz for your brand. #1: Choose the […]

This post How to Run an Instagram Contest: Four Easy Steps first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

How to Encourage Influencers to Share Your Content

Does your business produce content? Want influencers to share your posts with their large audience? When you understand what motivates people to share, you’ll be more successful. In this article you’ll discover five tactics to encourage influencers to share your content. Why Target Influencers? In a study of over 100 million articles, BuzzSumo found that […]

This post How to Encourage Influencers to Share Your Content first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

Monday, February 16, 2015

How Do I Get More Phone Calls From AdWords?

AdWords is a powerful tool for reaching potential customers right when they’re searching for a product or solution. Therefore, if you’re a service-based business (i.e. plumber, HVAC, pest control, home security, lawyer, dentist, etc.) where the initial contact with a customer will likely be over the phone, this represents a fantastic opportunity. This opportunity is even more ...

Beware of These Personal Branding Mistakes

Professionals — and people in general — avoid confrontation like the plague. We live in a society that accepts, and even encourages, small social lies. When a co-worker asks, “How are you doing?” They rarely want the entire rundown of triumphs and ills. Instead, she expects a reply of, “Fine. How are you?” While the ...

This Content Marketing Tip Is Worth Gold. You Won’t Believe What Happened When I Did This!

In 2008, Twitter was a stream of text and often even links weren’t included in the tweet. Today it is a multi-media torrent with six second vine clips, images, slideshare embeds, Gifs and videos. And I have only just started. But even back then in the primordial soup that was social media marketing there were [...]

The post This Content Marketing Tip Is Worth Gold. You Won’t Believe What Happened When I Did This! appeared first on Jeffbullas's Blog.

How To Improve Your LinkedIn Productivity With Third-Party Apps

Do you use LinkedIn to connect with new prospects? Are you looking for better ways to network with LinkedIn? The right third party applications can save time and automate your LinkedIn experience. In this article you’ll discover applications that will help increase your LinkedIn communication and productivity. #1: Evernote Using Evernote is like having your […]

This post How To Improve Your LinkedIn Productivity With Third-Party Apps first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

5 Ways to Improve Your Facebook Contests

Do you run Facebook contests to promote your business? Want to reach more people and increase participation? With the right techniques, Facebook contests can engage your community and grow your business. In this article you’ll discover five ways to create effective Facebook contests that reach more people, entice them to enter and encourage them to […]

This post 5 Ways to Improve Your Facebook Contests first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

Beware: Personal Branding Mistakes to Avoid

Professionals — and people in general — avoid confrontation like the plague. We live in a society that accepts, and even encourages, small social lies. When a co-worker asks, “How are you doing?” They rarely want the entire rundown of triumphs and ills. Instead, she expects a reply of, “Fine. How are you?” While the ...

Sunday, February 15, 2015

5 Hot Sectors for Small Business

Starting a small business is risky, but there are industries that are growing. Here are five hot sectors that may be worth your investment from Inc.com. The post 5 Hot Sectors for Small Business appeared first on OPEN Forum. Via: Open Forum – Marketing

The post 5 Hot Sectors for Small Business appeared first on SF Gazette.

Saturday, February 14, 2015

Facebook Relevance Score: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Shows Relevance Score for Ads: Facebook will “start showing relevance scores as a visible metric” in their ads reporting […]

This post Facebook Relevance Score: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

Hyperlocal Marketing: A Way to Find (and Keep) Your Best Customers

Do you sometimes feel that you’re living in a world where “everything old is new again”? In marketing, new terms to describe old ideas come along all the time. Such is the case with “hyperlocal marketing”—marketing to a defined local geographic area, usually a small area such as a region, city, neighborhood, zip code or […]

The post Hyperlocal Marketing: A Way to Find (and Keep) Your Best Customers appeared first on SF Gazette.

Facebook Relevance Score: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Shows Relevance Score for Ads: Facebook will “start showing relevance scores as a visible metric” in their ads reporting […]

This post Facebook Relevance Score: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

Hyperlocal Marketing: A Way to Find (and Keep) Your Best Customers

Do you sometimes feel that you’re living in a world where “everything old is new again”? In marketing, new terms to describe old ideas come along all the time. Such is the case with “hyperlocal marketing”—marketing to a defined local geographic area, usually a small area such as a region, city, neighborhood, zip code or […]

The post Hyperlocal Marketing: A Way to Find (and Keep) Your Best Customers appeared first on SF Gazette.

Facebook Relevance Score: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Shows Relevance Score for Ads: Facebook will “start showing relevance scores as a visible metric” in their ads reporting […]

This post Facebook Relevance Score: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

Hyperlocal Marketing: A Way to Find (and Keep) Your Best Customers

Do you sometimes feel that you’re living in a world where “everything old is new again”? In marketing, new terms to describe old ideas come along all the time. Such is the case with “hyperlocal marketing”—marketing to a defined local geographic area, usually a small area such as a region, city, neighborhood, zip code or […]

The post Hyperlocal Marketing: A Way to Find (and Keep) Your Best Customers appeared first on SF Gazette.

Facebook Relevance Score: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Shows Relevance Score for Ads: Facebook will “start showing relevance scores as a visible metric” in their ads reporting […]

This post Facebook Relevance Score: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

Hyperlocal Marketing: A Way to Find (and Keep) Your Best Customers

Do you sometimes feel that you’re living in a world where “everything old is new again”? In marketing, new terms to describe old ideas come along all the time. Such is the case with “hyperlocal marketing”—marketing to a defined local geographic area, usually a small area such as a region, city, neighborhood, zip code or […]

The post Hyperlocal Marketing: A Way to Find (and Keep) Your Best Customers appeared first on SF Gazette.

Facebook Relevance Score: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Shows Relevance Score for Ads: Facebook will “start showing relevance scores as a visible metric” in their ads reporting […]

This post Facebook Relevance Score: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

Hyperlocal Marketing: A Way to Find (and Keep) Your Best Customers

Do you sometimes feel that you’re living in a world where “everything old is new again”? In marketing, new terms to describe old ideas come along all the time. Such is the case with “hyperlocal marketing”—marketing to a defined local geographic area, usually a small area such as a region, city, neighborhood, zip code or […]

The post Hyperlocal Marketing: A Way to Find (and Keep) Your Best Customers appeared first on SF Gazette.

Facebook Relevance Score: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Shows Relevance Score for Ads: Facebook will “start showing relevance scores as a visible metric” in their ads reporting […]

This post Facebook Relevance Score: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

Hyperlocal Marketing: A Way to Find (and Keep) Your Best Customers

Do you sometimes feel that you’re living in a world where “everything old is new again”? In marketing, new terms to describe old ideas come along all the time. Such is the case with “hyperlocal marketing”—marketing to a defined local geographic area, usually a small area such as a region, city, neighborhood, zip code or […]

The post Hyperlocal Marketing: A Way to Find (and Keep) Your Best Customers appeared first on SF Gazette.

Friday, February 13, 2015

17 Top Blogging Tools That You Ignore At Your Peril

Admit it, you’ve cursed the blogging game in the past. That’s understandable. Because with all the myriad of tasks involved, it does take a toll on you. For each post that you’ll ever write, you come up with some research and ensure it’s worth your while; then you compose your thoughts and finally write that [...]

The post 17 Top Blogging Tools That You Ignore At Your Peril appeared first on Jeffbullas's Blog.

Twitter for Business: What Smart Marketers Are Doing With Twitter

Do you use Twitter to promote your business? Want to discover how to connect with your audience and engage on Twitter? To learn how to use Twitter for business, I interview Laura Fitton. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to […]

This post Twitter for Business: What Smart Marketers Are Doing With Twitter first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

Thursday, February 12, 2015

How Content Discovery Tools Can be Used

The top social networking sites have been able to garner a massive user base. In the best case, it’s upward of two billion users on a single site, alone. And these numbers are only expected to rise. Given this trend, it is certainly wise to consider establishing a strong online presence to promote and market ...

6 Sites With Gorgeous, Truly Free Stock Photos

I know some bloggers out there are naturally (or are trained to be) phenomenal photographers, fantastic photo editors, or experts in graphic design. I am not one of those bloggers. Not even a little bit. My sister was granted that gift, not me. I’m actually famous in my family for always accidentally cutting off the […]

The post 6 Sites With Gorgeous, Truly Free Stock Photos appeared first on Ryan Shaw - Your Online Marketing Coach.

Essential Google Analytics Resources for Marketers: A Complete Guide

Do you want to learn how to measure and analyze your social media marketing efforts? Are you looking for a resource to help you improve your use of Google Analytics? Whether you’re marketing on social media as an individual or as a brand, these expert articles will help you track and analyze social media referral traffic, custom […]

This post Essential Google Analytics Resources for Marketers: A Complete Guide first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

Wednesday, February 11, 2015

5 Important Tips to Achieve Editorial Calendar Success

If you have incorporated an editorial calendar into your content initiative, you’re one step ahead of the competition. If you’re unsure if the calendar is hurting or helping your initiative, you’re not alone. How can your team be sure that taking the time to create, manage, and implement this calendar is worth the effort? Follow the tips below, ...

6 Tips to Create and Publish a Killer Article on LinkedIn

In February last year, LinkedIn gave every member in the U.S. the ability to publish posts on LinkedIn – and the response was swift and enthusiastic. In fact just recently, LinkedIn reached more than one million posts. Now since LinkedIn wants each one of more than 330 million members to be able to share their [...]

The post 6 Tips to Create and Publish a Killer Article on LinkedIn appeared first on Jeffbullas's Blog.

Vistaprint Social Postcards Unveiled, Making Facebook Ads Easier

Say you run a small retail business. You have a special event or campaign coming up to bring in more revenue. Perhaps sending out specially designed postcards to a mailing list of potential customers would help. Vistaprint serves 16 million of the smallest businesses and microbusinesses around the world with a variety of printing services. ...

How To Get Your Management Team To Buy Into Marketing Strategy

Have you ever had your management team agree on something unanimously? If I were a betting man, I’d say probably not. And, that’s just how things are – just imagine how dull the world would be if we were all in agreement all the time. That’s why facing a challenge like implementing a new marketing ...

Vistaprint Social Postcards Unveiled, Making Facebook Ads Easier

Say you run a small retail business. You have a special event or campaign coming up to bring in more revenue. Perhaps you’re sending out specially designed postcards to a mailing list of potential customers would help. Vistaprint provides printing services for some 16 million of the smallest micro businesses around the world. The company ...

6 Ways to Use Short Video for Social Marketing

Have you considered sharing short video content as a social marketing tactic? Do you think video is only for the big brands with big budgets? If you haven’t explored short video for your business, you may be missing out on an opportunity for more reach and shares. In this article you’ll discover six ways you […]

This post 6 Ways to Use Short Video for Social Marketing first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

Tuesday, February 10, 2015

Tools for Creating a Visually Stunning Presentation

No matter how brilliant your ideas are, if you’re not able to present them in a way that engages stakeholders—whether it’s prospective customers, corporate decision-makers or investors—you probably won’t get the response you’re looking for. Using a fresh approach when delivering presentations is not only important, it’s vital to success. In our media-rich, fast-paced world, […]

The post Tools for Creating a Visually Stunning Presentation appeared first on SF Gazette.

Essential Steps to Getting Repeat Business

Here’s the story of two companies. I bought a ton of products from both this year. Company 1′s offerings were stellar, but it had a laissez-faire attitude toward the significant hurdles I faced during the procurement process. Company 2′s product line was less impressive, but the folks there jumped through hoops to ensure that I […]

The post Essential Steps to Getting Repeat Business appeared first on SF Gazette.

5 Foolproof Methods to Promote Your Facebook Page

Reliable On- and Off-Site Methods to Get More Likes on Facebook So you’ve created a great Facebook Page. You’ve filled out all the information, uploaded great images to draw attention, and flooded your Page with interesting, original content and posts. You’ve even got a few likes. But then there’s the dreaded stagnant feeling. You’re stuck, […]

The post 5 Foolproof Methods to Promote Your Facebook Page appeared first on Ryan Shaw - Your Online Marketing Coach.

10 Essential Skills a Social Media Manager Needs To Have on Their Resume

Only 10 years ago the  social media manager role was not even a job or a career. It didn’t exist. Facebook  was barely a year old and was still just a way for people to connect to other students online. The term social media marketing wasn’t in the lexicon. Fast forward a decade and every [...]

The post 10 Essential Skills a Social Media Manager Needs To Have on Their Resume appeared first on Jeffbullas's Blog.

10 Tips for Creating a Great Window Display for Your Retail Store

Whether or not you’re in one of the snow-burdened states of the U.S., February is the time all Americans’ thoughts (even here in Southern California) start to turn to Spring. Even if you and your customers can’t indulge in Spring fever just yet, you can start planning for warmer weather and the foot traffic it ...

Twitter Experiencing Massive Growth: New Research

Is Twitter part of your social marketing mix? Are you wondering about Twitter’s growth potential? Twitter’s foothold with television audiences and Millennial consumers suggest there are some marketing opportunities. In this article you’ll discover findings from studies to help you determine how much to invest in marketing and customer service through Twitter. #1: Twitter Audience […]

This post Twitter Experiencing Massive Growth: New Research first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

Monday, February 9, 2015

2 Clever SEO Tactics You Never Hear About

We all know that ranking higher than other websites on search engine results is crucial to your e-commerce site becoming a succes. Here are two clever SEO tactics that will get your website to the top spot. Not practicing these SEO tips could result in your page getting bumped back to Page 2, 3, or even further. ...

11 Unusual Visual Content Marketing Tips to Drive a Ton of Traffic

It’s no secret that social media content has become more and more about visual marketing. Why? Because it plays a significant role in attracting people to your content and accelerates sharing. Do you want to stimulate online growth and drive up engagement, traffic, clicks and conversions? If so, using visual marketing will play a key [...]

The post 11 Unusual Visual Content Marketing Tips to Drive a Ton of Traffic appeared first on Jeffbullas's Blog.

8 Ways to Use Facebook Video for More Engagement

Have you noticed more videos in your Facebook news feed? Want to take advantage of the benefits of Facebook video for your business? Facebook’s Autoplay feature means videos are more eye-catching than a regular post. Plus, Facebook videos seem to get more organic reach in the news feed. In this article I’ll share eight ideas to get […]

This post 8 Ways to Use Facebook Video for More Engagement first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

5 Ways to Write Your Way to a Killer Brand

A professional blog on your website is just the beginning to building your personal brand, and attracting new subscribers. Creating unique and fresh content opens the door for converting leads into sales and higher rankings on the search engines. So how exactly does blogging allow brands to attract more loyal customers? The process is straightforward ...

4 Tools to Drive Conversions From Your Social Traffic

Do you want to increase your conversion rate? Are you looking for tools to help turn traffic into conversions? Social media can be a powerful tool in conversion rate optimization if used correctly. In this article you’ll discover four tools to help you optimize social traffic conversions. #1: Serve Relevant Content When users are being routed […]

This post 4 Tools to Drive Conversions From Your Social Traffic first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

Sunday, February 8, 2015

BodyWorks Ball: A Self-Massage Tool

BJ Dowlen was sitting in a massage chair getting a pedicure when she had an idea for a tool that can help people from all walks of life. Find out if our panelists think the benefits of the BodyWorks Ball will calm investors by putting their minds at ease. The post BodyWorks Ball: A Self-Massage […]

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6 Ways to Stay Safe on Facebook

Safety Guidelines of Social Media and The Stories That Remind You the Danger is Real This is a true story. Brace yourself, ‘cause it’s a doozy. We utilize sites like Yahoo Answers to send traffic to our site; I’ll answer questions about social media or internet marketing and provide a relevant link to one our blog […]

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Saturday, February 7, 2015

Twitter Enhances Ad Options: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter adds new quick promote feature for more advertising options: Twitter offers “a faster and easier way for small and medium-sized […]

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Social Media Examiner - Your Guide to the Social Media Jungle

Qualifying Prospects: How to Get The New Customers You Really Want

Every small-business owner wants more customers, but not every customer is right for every business. Qualifying prospects is, in some ways, as important as generating leads or even closing sales. Selling to the wrong customer can lead to reworks, refunds and reputation damage, among other costs. “It’s a waste of time if you don’t [have] […]

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Friday, February 6, 2015

Book Marketing: Wisdom From Seth Godin

Wondering how a master marketer thinks about books and the launch process? To explore book marketing, blogging and podcasts, I interview Seth Godin. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with […]

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Social Media Examiner - Your Guide to the Social Media Jungle

8 Tools to Generate Website Content Ideas

Any writer will tell you that coming up with engaging and relevant content ideas for a blog is the hardest part of the job. Once your website becomes more established, you’ll find that you’ve covered the basics, gotten more advanced, written about your favorite topics, and answered your audience’s questions. This will leave you thinking that ...

Thursday, February 5, 2015

Why Twitter Will Soon Be More Valuable to Your Business

Twitter just struck a deal with Google to make “tweets”—those 140-character-or-less messages—searchable online. Within the next few months, tweets will start appearing in Google search results immediately after they’re sent out. What that means: Somebody could post a tweet about, say, pizza in Chicago and that tweet might could pop up quickly in Google search […]

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Using Live Chat Apps for Customer Service

Sponsored Post In order to provide good customer service, you need to be available to your customers wherever it’s most convenient for them. In many cases, that means connecting with them online. For customers who are currently shopping or browsing your website, having the ability to chat with them directly on the site can have a lot of benefits. That’s ...

The 5 Key Pillars You Need for Epic Content Marketing Success

Content and knowledge in the past was trapped on film reels, photo albums, printed books and filing cabinets. To consume content required sitting down in front of a television, reading a book, opening a folder or finding a device plugged into a wall. It was stuck in time and space. Creating content was also clunky [...]

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Top 10 Social Media Blogs: The 2015 Winners!

Are you looking for some good social media blogs to read? Look no further! Our sixth-annual social media blog contest generated over 600 nominations. A panel of social media experts carefully reviewed the nominees and finalists. Each of the social media blogs was analyzed based on a number of factors, including content quality, post frequency and […]

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Social Media Examiner - Your Guide to the Social Media Jungle

Shh, These Content Marketing Secrets are From Experts

As marketers continue to get more comfortable with content marketing strategy and tactics, one question still plagues the industry – what’s the best way to measure the effectiveness of your content? We’ll always have the old standby metrics – social shares, pageviews and the like. But do they really tell the whole story? Do these ...

Get a Startup Prenup & Why Social Media is Mandatory

In this week’s Top Two Tips, Endeavor CEO & Co-founder Linda Rottenberg, and Guy Kawasaki, best-selling author and chief evangelist at Canva, join us. They tell us why you should have a startup prenup in place when working with family & friends and why social media is mandatory not optional. The post Get a Startup […]

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How to Win (and Lose) at Content Marketing

Content marketing can be an inexpensive and creative way for businesses to showcase their offerings to potential customers. But in order to make the most of it, you should look at what is (and isn’t) working for other businesses. For example, software startup Zapier publishes a blog that focuses on productivity, workflow automation and other ...

Wednesday, February 4, 2015

Wix Announces Web Design Tools for Microsoft Office 365

Subscribers to Microsoft’s premium Office 365 business package will now also have access to another service. Wix.com announced Feb. 4, 2015 that its drag and drop Web design tools have been integrated into the Office 365 package. Office 365 offers a full suite of Microsoft tools, including Word, PowerPoint, and Excel for multiple users on ...

ChargeItSpot: Giving Consumers a Free Charge and Retailers Valuable Data

When he first came up with the idea of making cell phone charging kiosks for retailers, Doug Baldasare felt certain he was solving two big problems: consumers needed to charge their phones on the go; and brick-and-mortar stores were desperate for ways to get shoppers to spend more at the register. “It makes sense,” he […]

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5 Tips to Boost Your Customer Referrals

Do you want more referrals? Have you asked your social media connections for help? Asking satisfied customers to share your message and provide social proof is an easy way to increase your social media referrals. In this article you’ll discover five tips for getting more customer referrals on social media. #1: Identify the Right Social Networks […]

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Social Media Examiner - Your Guide to the Social Media Jungle

Lightning Leads Pro CRM Software Revolutionizes Small Businesses

What if there was only one software you needed to purchase and use for all of your client and lead management needs? What if this software would help you find leads, nurture them, track all interactions and information (even phone calls), convert them to clients, and help you manage your appointments? What if you and […]

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6 Ways You Can Emulate Top Brands

There is a distinct difference between your “brand” and your “branding.” Your brand is you. Your branding is you in action. Your brand is who you are, what you stand for, your values, DNA personality and essence. We are tangible, real entities, that create a brand image of ourselves that lives in the minds and hearts of ...

Tuesday, February 3, 2015

Put Social Media Content on Auto Pilot: Rignite Review

New Update : Now after using Rignite since summer of 2014, we can share real results showing some nice growth in social media traffic in part by using this tool. You can clearly see some nice gains in part from Rignite automatically sending out social media updates to our fans & followers. I’m big on […]

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A Guide to Store Layouts That Can Increase Sales

If you’re looking for ways to improve your store’s efficiency, consider shopping frequently at your competitors’ locations. It’s a tactic Walmart founder Sam Walton used—imitating what worked for other stores and learning from aspects that didn’t work as well. He once stated he was the biggest customer his chief competitor, Kmart, ever had. One of […]

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How to Use Facebook Power Editor: A Complete Guide

Would you like more precise control of your Facebook ads? Want access to advanced Facebook features not available in the Facebook Ads Manager? Power Editor offers advanced features that can help you reach your perfect audience with the right message. In this article I’ll outline some of the benefits of using Power Editor and how […]

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Social Media Examiner - Your Guide to the Social Media Jungle

Dragonfly Shops & Gardens: Making Customer Service Personal

When Beth Davidson becomes friends with her customers, she knows she’s succeeded at her No. 1 goal: making customer service top priority. “If I’m on a first name basis with my customers, I’ve humanized my business,” says the owner of The Dragonfly Shops & Gardens in Orange, California. “In order to be successful, you have […]

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Using Open Source to Drive Small-Business Innovation

When Elon Musk released Tesla Motors’ patents in 2014, the move rocked more than just the car manufacturing world. Tesla holds more than 1,400 technology patents but has now vowed not to protect those to show support for “open source” collaboration. An idea created by software and hardware developers in the 1980s, open source has […]

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Monday, February 2, 2015

3 Often Forgotten LinkedIn Tools That The Pros Use

There is no doubt LinkedIn has become one of, if not the most powerful marketing tools of the 21st Century. With over 300+ million members and 49% of them being key decision makers, it’s never been faster, easier and more cost effective to get your message in front of potential clients, journalist, partners and even [...]

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How to Use Autoresponders for Personal Branding

If your personal brand has a professional website this is just the first step to unlocking all of its potential. In order to be effective there must be a way to capture leads and create opportunities. So what is one way to communicate with your audience? By implementing a personalized auto response email that is ...

Sunday, February 1, 2015

Small Biz Stars: Cookie Johnson

NBA legend Magic Johnson is a basketball player turned entrepreneur, but he’s not the only member of the family who has launched a company. His wife Cookie has a business of her own. She started a premium line of jeans that’s targeting women with curves, and the brand is standing out in a crowded market. […]

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