Do you get caught up in, or rely too heavily on digital networking? Do you get into a rut and forget about how important networking in person is? Big mistake. Without the right blend of online and in-person connectivity, we miss out on many benefits we offer each other as professionals. I see people fall into this rut all the time, thinking ...
The post Where the Magic Happens: Benefits of In-Person Networking appeared first on Small Business Trends.
No matter what level you are at in the pecking order or what function you work in, every successful person has one thing in common — an energizing and self-affirming start to their work day. This great start is especially critical for marketing professionals. Marketers are the face of the company to the outside world. ...
The post 7 Things Successful Marketers Do Every Morning appeared first on Small Business Trends.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Introduces Twitter Offers: “This feature, Twitter Offers, enables advertisers to create card-linked promotions and share them directly with Twitter [...]
This post Twitter Introduces Twitter Offers: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Small businesses reaping the benefits of consistent customer acquisition and continued growth typically have one thing in common: They’ve established brand loyalty. But to do this, a business first needs an “identity loyalty framework,” a concept developed by Samuel Botts and Americus Reed II, Ph.D., co-founders of Persona Partners, an identity loyalty branding firm in […]
The post Is Identity Loyalty the Key to Marketing Nirvana? appeared first on SF Gazette.
When it comes to serving a niche market, Nach Waxman may just take the proverbial cake. For more than three decades, Waxman has owned and operated The Kitchen Arts & Letters bookstore in Manhattan. It’s a store selling books on just one subject: food. New and vintage, the store is stacked with its fair share ...
The post Kitchen Arts & Letters Bookstore Sticks to One Topic: Food appeared first on Small Business Trends.
Time is of the essence when it comes to life, the web and even content curation and content marketing. It’s a fast moving web and content should be in the right place at the right time. Content curation is an important part of a content marketing strategy. It’s one solution to creating meaningful content that [...]
The post 4 Content Curation Tools to Boost Your Content Marketing appeared first on Jeffbullas's Blog.
Do you use Instagram in your social media marketing? Are you interested in growing your community on Instagram? To learn how to improve your Instagram marketing, I interview Sue B. Zimmerman. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and [...]
This post Instagram Growth: How to Build a Community on Instagram first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
When Henry Ford launched the Model T in 1908, he told customers they could have the car in any color … as long as it was black. Fast forward 100-plus years, and consumers have come to expect that whatever they want will be tailor-made for them. That’s because companies are bending over backwards to give […]
The post The Tech Tools That Help You Personalize Customer Interactions appeared first on SF Gazette.
Are you posting images across social networks? Do you use them to extend your brand recognition? The way logos, fonts and colors work together in social media images is an important part of gaining brand attention. In this article you’ll discover how to make your social profiles and visual content align to reinforce your brand [...]
This post How to Design Social Media Images for Brand Recognition first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Just 30 miles northwest of downtown Los Angeles along California’s famed Highway 101, Calabasas Saddlery is a 46-year-old store that sells all things equestrian—from horse-riding gear and apparel to grooming supplies and horse-themed artwork. Based in a large old house later converted into a post office, the second-generation family-owned business counts many Hollywood celebrities and […]
The post Calabasas Saddlery: Galloping Toward Small Business Saturday Success appeared first on SF Gazette.
Most ecommerce business owners want consumers to like their products. But according to Bayard Winthrop, founder and CEO of American Giant, that shouldn’t be your goal. Consumer attitudes are changing. They no longer just want cheap and easy products. They want quality. They want an experience. They want to buy products they truly love. So ...
The post Get Customers to Fall in Love With Your Products appeared first on Small Business Trends.
Way back in the day, you would hire a PR firm because of its relationships with certain journalists or producers. These PR folks were experts in specific industries—restaurants, manufacturing, technology, toothpaste, etc.—and they knew every media outlet that covered that “beat.” They’d spend years building relationships with the right people so that, when a client […]
The post The PR Strategy That Can Help Raise Your Website Ranking appeared first on SF Gazette.
Sponsored Post Want to know the fastest way to get your website online? Use a free website builder tool. Oh the price is right, of course. Prices start at free. (And for just a little extra you can add on bells and whistles if you want to — although you can have a professional-looking website without add-ons ...
The post 3 Essential Things to Do When Building A Free Website appeared first on Small Business Trends.
Do you use Facebook ads to boost your business? Are you confused by the latest changes? Recent changes made to Facebook’s ad campaign structure can affect how you set up and test your ads. In this article you’ll discover how to set up a Facebook ad campaign in the new structure. Campaign Structure Changes The biggest change [...]
This post Facebook Ad Campaign Changes: What Marketers Need to Know first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
In an event that will likely shock no one, Facebook is making another big change to its system that will directly affect how a lot of advertisers on the site do their marketing. Starting in January (post Christmas shopping/marketing craziness), Facebook intends to heavily cut back on posts that are overly promotional in nature. This […]
The post Facebook Reducing Promotional Posts in Newsfeeds appeared first on Ryan Shaw - Your Online Marketing Coach.
How much do you really know about your customers, especially the ones who are a perfect fit for your business? Identifying and describing your ideal customer is the first step in any successful branding or marketing initiative. Beyond knowing who your target consumer is, you also need a deep understanding of this person’s demographics, personality, […]
The post A Key to Recognizing and Marketing to Your Perfect Customers appeared first on SF Gazette.
Gratitude is all the rage now. Your social media feed is probably overflowing with “daily gratitude” posts, and experts have found that focusing on thankfulness can actually improve your health. It can also improve your business, according to small-business owners who’ve found ways to incorporate gratitude into their operations. Expressing thanks to employees, customers, the […]
The post Why Giving Thanks Could Be Your Most Cost-Effective Business Strategy appeared first on SF Gazette.
In marketing and advertising, nothing is arguably more essential than imagery. This is especially true when a computer screen, mobile device, or other medium stands between the individual receiving your message and your product. When there’s no opportunity to touch, feel, taste, or smell something, sight quickly becomes the most valuable sense. Are you effectively ...
The post How Imagery in Branding and Marketing Affects Your Strategy appeared first on Small Business Trends.
Both a desire to save money and a passion for do-it-yourself projects have fueled the DIY movement. And today that movement has become its own industry, complete with paying customers, as evidenced by Craftsy’s recent $50 million round of funding. The online video platform creates tutorials ranging from quilting to cake decorating for which its ...
The post Craftsy Video Tutorials Turn DIY Into a Viable Industry appeared first on Small Business Trends.
LinkedIn is “the” professionals social network. Recent reports reveal that there are over 332 million users and one in three professionals are members. The question isn’t whether you should be on it but “how” you should use it. When I first started learning about social media I spent the first 12 months investing a lot [...]
The post 3 Big Reasons Why I Use LinkedIn appeared first on Jeffbullas's Blog.
Is it time to look at your social media from a fresh perspective? Are you ready to make some changes? There are a variety of ways to improve how your business is seen on social media. In this article I’ll share 26 tips, an A-Z guide, to help breathe new life into your social media [...]
This post 26 Tips to Strengthen Your Social Media Marketing first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
The Small Business Administration is spreading the word about the importance of supporting locally owned businesses on Small Business Saturday. The SBA has teamed up with the National Restaurant Association to promote #DineSmall, a new initiative aimed at getting consumers to eat at locally owned restaurants on the evening of November 29—an event it’s calling […]
The post SBA Promotes #DineSmall Campaign for Small Business Saturday appeared first on SF Gazette.
Small businesses make a big impact every day, all across America. They create jobs. They strengthen communities. And, in Detroit, they’re building a new city, block by block. On Small Business Saturday, November 29, come out and support the small businesses that support you. Shop Small where you live. The post Voices of Detroit appeared […]
The post Voices of Detroit appeared first on SF Gazette.
Did you know that the position of event coordinator made the list for the top 5 most stressful jobs in 2014. Agree or Disagree? If you think it’s stressful planning a meeting or any major corporate event, you are right. Meeting planning requires expertise in communications, preparation, management, logistics, marketing and crisis management too. Because, with ...
The post 3 Reasons To Hire An Outside Event Coordinator appeared first on Small Business Trends.
Facebook is now your pay to play channel and Twitter is your stream of consciousness. Also, how you use Twitter and Facebook should be different as they are not the same beast. Tweets don’t have the same longevity as a Facebook post and so Twitter requires more feeding to engage with your user. On the [...]
The post 8 Insights on How the Top 100 Brands Use Twitter in 2014 – Study appeared first on Jeffbullas's Blog.
Do you want to know why it’s important to maintain a Facebook presence? Have you seen the latest research on Facebook? Knowing how Facebook affects online marketing can improve your own efforts. These five studies reveal how Facebook impacts online marketing and why it’s here to stay. #1: Facebook Drives Four Times More Traffic Than [...]
This post Facebook to Overtake YouTube: 5 New Research Findings first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Is Instagram a part of your social media marketing? Want to make posting to Instagram more convenient? Whether you’re in the middle of an event or on the road, there are scheduling tools to help you. In this article I’ll share four tools to schedule Instagram updates. Why Use Tools to Schedule Instagram Posts? Instagram [...]
This post 4 Instagram Tools for Scheduling Instagram Updates first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Shop local! Stay local! We see the slogans and we hear the campaigns, but what does it take to create real purchasing shifts to benefit local businesses? Jeff Milchen, the co-director of the American Independent Business Alliance, tells us what mistakes to avoid so that you don’t turn your drive to shop local into a […]
The post Buy Local Mistakes That Could Hurt Your Shop Small Campaign appeared first on SF Gazette.
To make the most of Small Business Saturday, have you thought about staying open late? Here are five ways your small business can take back the night of November 29 from Open Forum. The post 5 Reasons Why You Should Stay Open Late on Small Business Saturday appeared first on OPEN Forum. Via: Open Forum […]
The post 5 Reasons Why You Should Stay Open Late on Small Business Saturday appeared first on SF Gazette.
“Relevance is a search engine’s holy grail. People want results that are closely connected to their queries.” This quote is from Marc Ostrofsky, an American entrepreneur, venture capitalist and New York Times Best Selling Author. When it comes to online marketing, whether it be SEO, social media or paid advertising, being relevant is absolutely essential. [...]
The post 6 Crucial Steps to Stay Relevant with Your Digital Marketing in 2015 appeared first on Jeffbullas's Blog.
Using URL Tagging to Track Facebook Ads Did you know that you can tag your Facebook Ads with a URL tag that will send information back to Google Analytics? Because you can. As if the conversion tracking pixel didn’t already offer enough great insight, Facebook and Google have made sure that you can get reports […]
The post URL Tagging on Facebook: Tracking Ads with Google Analytics appeared first on Ryan Shaw - Your Online Marketing Coach.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Facebook Groups App: An app “that helps people share faster and more easily with all the groups in [...]
This post Facebook Groups App: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Coming up with a compelling or clever headline is an art, and it’s not as easy as it sounds—particularly if your objective is to attract and please both humans and search engines. The first rule for writing a compelling headline is to look at the project with a creative eye. Pretend you’re the reader and […]
The post Does Google Consider Your Website an Expert Resource? appeared first on SF Gazette.
Customer review site Yelp recently analyzed its 75 major markets in the United States to find the cities with the largest concentration of highly-rated local businesses. It then compiled a list of the “top 20 cities to shop local for the holidays.” The top three cities? Portland, Oregon; Lawrence, Kansas; and St. Petersburg, Florida. (Asheville, […]
The post What Are The Best U.S. Cities For Shopping Local? appeared first on SF Gazette.
In the introduction of this guide divided into five sections, I’ve talked about how blogging supports your business goals and why it should be a key component in driving revenue. Before jumping into the first step of the process, let’s take an overview at what we have to do. The process of generating leads with [...]
The post The Essential How To Guide on Generating Leads with Business Blogging – Part 2 appeared first on Jeffbullas's Blog.
Do you rely on word of mouth to promote your business? Are you wondering how to get more people to recommend your product or service? To learn how to build a business that’s highly recommended, I interview Paul Rand. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from [...]
This post Becoming Recommended: How to Build a Business Others Love Recommending first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Creative emails and fun social media posts are just a few ways that Clementine, a boutique store in Middlebury, Vermont, entices customers to continue shopping local long after Small Business Saturday. Learn more from the owner of Clementine on how you and your business can make the day a lasting success. The post How One […]
The post How One Business Uses Small Business Saturday to Get Customers All Year Round appeared first on SF Gazette.
WordStream has been doing a lot of presenting recently — and I admit, it’s tough. For those not born with natural eloquence, public speaking can be remarkably nerve-racking. One of the biggest lessons learned over the last few years is that to be a great speaker, it’s key to develop a personal speaking style. If you’re not ...
The post Improve Your Presentation Skills Using These 20 Tactics appeared first on Small Business Trends.
Business owners have been hounded again and again about the importance of having a presence on social networks like Facebook and Twitter and using those platforms to engage customers and promote their business. There’s one problem: They don’t actually work. Nate Elliott, vice president and principal analyst at Forrester Research, says that social media marketing […]
The post Why Now May Be the Time to Give Up on Social Media Marketing appeared first on SF Gazette.
Sponsored Post Surveys can be a great source of information about your customers or your employees. But in order to get the most out of that information, you need to be able to analyze and interpret the results. Finding the most valuable information within piles of survey results requires some work. Here are a few tips to help you find ...
The post How to Analyze and Interpret Survey Results appeared first on Small Business Trends.
Content marketing is an essential component in buyer engagement, social media, lead generation and online marketing. In fact, the power your content carries is growing by the day as new tactics and trends propel content development to new heights in brand publishing. Blogging is not enough. Social media is not enough. There is a methodology ...
The post 7 Hot Trends Defining Your 2015 Content Strategy appeared first on Small Business Trends.
Do your images look good on all social platforms? Are you making different images for each type of social share? Creating one image that looks good on several networks saves time, money and improves your visibility. In this article you’ll discover how to create one image to share across three social channels–Facebook, Twitter and LinkedIn. [...]
This post How to Optimize Your Images to Work Across Social Networks first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
There are several universal truths every aspiring small-business owner already understands before starting a business: You’re going to work long hours, it could take awhile before your business catches on and you turn a profit, and you’ll be chief cook and bottle washer for the foreseeable future. As your business evolves past these early stages, […]
The post The 5 Bumps in the Road to Watch for When Growing Your Business appeared first on SF Gazette.
A partnership between a growing website design platform a large stock photography provider is aimed at giving small businesses better content for their websites. It’s imperative today that any business website pop with eye-catching imagery. But those photos and graphics can sometimes cost a pretty penny. A new deal between Wix and stock photography provider ...
The post Wix, Bigstock Offer Hi-Res Stock Photography for Content Managers appeared first on Small Business Trends.
Do you want to share stronger visuals? Have you looked at what other content creators are doing? Watching what works for others in your industry can help you create content that increases engagement with your own audience. In this article I’ll share how to search Pinterest, Instagram and Facebook for visual content to inspire your [...]
This post How to Take Your Visual Content to the Next Level first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Blogging is not just about content, publishing posts and hoping for the best. Done well with the right structure it can be a powerful portal for revenue. In a previous post on this blog, I have analyzed how to collect email addresses using interactive pop ups. It made me realize that this advanced tactic may [...]
The post The Essential How to Guide on Generating Leads with Business Blogging – Part 1 appeared first on Jeffbullas's Blog.
When creating a local business, you can choose a couple of different paths. You can go the safe route and use inexpensive but practical displays to show off items. Or you can create an all-encompassing experience. That’s the dilemma that faced Johnny Earle, CEO of Johnny Cupcakes. The company sells designer clothing not baked goods. ...
The post Don’t Just Showcase Your Products, Create an Experience appeared first on Small Business Trends.
Successful small-business owners know that their “secret weapon” for winning the race against larger competitors is stellar customer service. The up-close-and-personal approach just can’t be replicated by most big businesses. “In an increasingly disconnected world, the small-business owner has the competitive advantage of delivering one-on-one connections,” says small-business consultant Olga Mizrahi, author of Sell Local, […]
The post Wow Your Customers With Killer Customer Service appeared first on SF Gazette.
These days, social media is such an integral part of both our personal and professional lives. We can connect with friends and customers whether we’re sitting at our desks or on the go. That’s a good thing when you’re running a small business. At no other time in history have there been so many opportunities […]
The post Is Your Social Media Avatar Killing Your Business? appeared first on SF Gazette.
Would you like to improve your social media marketing? Are you up to date with the best social media tips and tools? We asked 20 social media experts to share how they’re getting results with social media marketing today. Here’s what they had to say. #1: Mine Twitter to Grow Your Audience While “if you [...]
This post 20 Social Media Marketing Tips From the Pros first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Do you host Google Hangouts on Air? Do you want to attract more live viewers? When you cultivate a live audience for your Google Hangout on Air, you have more opportunities to connect with your fans. In this article I’ll share five things you can do to bring more live viewers to your Google Hangout [...]
This post How to Get More People to Attend Your Google Hangout first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Text messaging is an increasingly popular method of communication, and not just for individuals. Text message marketing can be a great way to reach out to your customers. But you shouldn’t just send out any old text and expect to see results. To assist those new to the world of SMS marketing, SlickText put together ...
The post How to Create the Perfect Marketing Text Message appeared first on Small Business Trends.
Social media has become a crucial marketing tactic for practically every business. But for small businesses just entering the social media scene, it can be overwhelming to figure out not only which platforms and strategies are right for your business but whether you should be using social media to build brand awareness or generate revenue. […]
The post Social Media Strategy: Build Your Brand or Drive Revenue? appeared first on SF Gazette.
Blogging is not just about content, publishing posts and hoping for the best. Done well with the right structure it can be a powerful portal for revenue. In a previous post on this blog, I have analyzed how to collect email addresses using interactive pop ups. It made me realize that this advanced tactic may [...]
The post The Essential How to Guide on Generating Leads with Business Blogging appeared first on Jeffbullas's Blog.
These days we are witnessing quite a logical trend – traffic is getting more expensive. The concept of free website traffic is slowly going away for a few reasons: SEO, the major source of free reliable traffic, is getting riskier and less reliable. PPC is becoming a preferred, safer and quicker traffic source. Social media monsters, ...
The post You Can Still Get Free Website Traffic — Here’s How! appeared first on Small Business Trends.
Are you running Facebook ads? Do you want to get more out of your ads? The right optimization can make or break your ad campaign. Target audiences, timing and ad creative are all important considerations. In this article I’ll share three tips for making the most of your Facebook ad campaigns. #1: Reach the Right [...]
This post 3 Ways to Optimize Facebook Ads for Better Results first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Do you want to find company mentions beyond news articles and blogs? Do you want to monitor social mentions and metrics? Mention and SumAll each offer a single dashboard so you can track mentions on social media, websites and blogs. With these tools, you don’t have to hop back and forth between networks to gather [...]
This post Tools to Centrally Monitor Your Social Mentions first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
What does the group Sex Pistols and branding have in common? You might be tempted to answer, nothing. But in fact, The Sex Pistols were revolutionary. Not only in the music industry, but also in the way they utilized branding to improve their reach as rock stars. The Sex Pistols were a punk rock band ...
The post What the Punk Rock Band, The Sex Pistols, Teaches Us About Branding appeared first on Small Business Trends.
If you’re not using Pinterest to promote your business, you might want to give it a try. Here are five ways you can maximize your search results with some assistance from Pinterest from Inc.com. The post 5 Ways Pinterest Can Help With Your SEO appeared first on OPEN Forum. Via: Open Forum – Marketing
The post 5 Ways Pinterest Can Help With Your SEO appeared first on SF Gazette.
When marketing online or off, it helps to have a fanatic group that can spread the word for you. But, as the story of an unusual new meme demonstrates, it can often be hard to predict exactly where that fanatic support may come from. Take the case of a young man named Alex Lee, who ...
The post How Fangirls Made #AlexFromTarget an Internet Star appeared first on Small Business Trends.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Say Thanks: “An experience that lets you create personalized video cards for your friends on Facebook.” [...]
This post Facebook Video Cards: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Done right, social media can level the playing field in business—it’s the equalizer between small and large companies. Even solo entrepreneurial businesses can create a global presence using the right social media. With a strong website, optimized with the right words and phrases, a small business can have a big presence. Another benefit to social […]
The post Powerful Ways to Engage Customers on Social Media appeared first on SF Gazette.
Lincoln & Rose is an online marketplace and blog featuring local businesses, artisans and goods made in Venice, California. This holiday season, however, the website is making an offline play: It’s selling products made by more than 20 Venice-based “makers” at a pop-up store in the center of town from mid-November through December 31. “We’ve […]
The post Pop-Up Stores Are Popping Up Everywhere This Holiday Season appeared first on SF Gazette.
Content is valuable. To enhance your content, and boost your brand, a cross-platform approach to content generation should be evaluated. If your content is not doing all it can to reinforce your brand’s perception and status, take heart! There are strategies designed to fully leverage creative content branding –- empowering your content, and your brand, ...
The post 4 Strategies To Brand Power Your Content appeared first on Small Business Trends.
Do you have a mobile strategy for your business? Are you interested in discovering what the future of mobile marketing has in store? To learn how to market your business with mobile, I interview Tom Webster. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s [...]
This post Mobile Marketing: Are You Ready for the Revolution? first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Many companies are putting a large focus on preparing for increased traffic and abandoned shopping carts this holiday season, but SEO is also something that deserves a little bit of extra attention. Now is the perfect time to start focusing on holiday keywords and getting the word out there for your sales and products that ...
The post How to Improve Holiday SEO and Capitalize on the Season appeared first on Small Business Trends.
I spend a lot of time auditing accounts for prospective clients, and I get to see a lot of different things. Sometimes I see some really great campaigns and pick up some pretty cool tricks and strategies. But what I find more often than not, are poorly designed campaigns that are wasting money. Some of […]
The post 5 Deadly Sins Adwords Consultants Commit…Daily appeared first on Ryan Shaw - Your Online Marketing Coach.
YouTube unveiled a new music service this week that lets users listen to (and watch) full albums and music videos for free online and offline called YouTube Music Key. The offering, which has a subscription fee of $9.99 a month, is a an opportunity for the Google-owned video site to compete with popular music-streaming services […]
The post What Small Businesses Can Learn From YouTube’s New Music Service appeared first on SF Gazette.
For decades, marketers have been saying that the traditional nuclear family is on its way out. But today, with mainstream ads from big brands like Cheerios and Swiffer featuring same-sex parents, multiracial families and stay-at-home dads like it’s no big deal, it seems the old-fashioned concept of the nuclear family really is dead (or at […]
The post Marketing to the Modern Family appeared first on SF Gazette.
Are you looking for creative ways to improve your Twitter updates? Do you want to spark better conversations with your followers? Coming up with interesting content ideas for tweets can be challenging for social media marketers. In this article I share 14 ways you can achieve more engagement with your Twitter audience. #1: Questions Tweet [...]
This post 14 Ways to Make Your Twitter Updates More Creative first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
One frustrating thing for a business owner is to hire a PR firm or professional, then, six months later, discover they haven’t achieved any results. There are a few reasons this happens, and the fault often lies on both sides of the relationship. What follows are eight tips that may help you better understand what […]
The post What Can a PR Professional Do for You and Your Business? appeared first on SF Gazette.
Making money online can be driven by many moving parts. Social media marketing, attracting traffic from search engines and the skill of converting those visitors into buyers are just a few of many. For online marketers the holiday seasons can be your biggest sales opportunities. Many people now go online for shopping inspiration, best deals or [...]
The post 5 Facebook Holiday Contest Ideas to Boost Your Sales appeared first on Jeffbullas's Blog.
One of the biggest concerns of running a small business is finding new prospects to keep your sales pipelines full. You can panic if you have no systematic plan on how to identify who your perfect customer is, where to find them and how to nurture them to a sale. So how can you identify, […]
The post On Target: How to Identify, Attract and Keep Your Ideal Customer appeared first on SF Gazette.
Do you want to use your LinkedIn profile to market yourself more effectively? Have you thought beyond adding a list of jobs and responsibilities? LinkedIn is the number-one social network for professionals, but that doesn’t mean you have to treat your profile as a traditional, boring resume. In this article you’ll discover four ways to turn [...]
This post How to Transform Your LinkedIn Profile Into a Marketing Tool first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Rosetta’s Kitchen in Asheville, North Carolina. Power to the People Franzi Charen moved to Asheville 13 years ago, so she’s had a front row seat to all the changes the city has experienced, especially in its downtown district. Charen had moved to Asheville from Oakland, California, as a way to escape the high cost of […]
The post Local Revolution: Understanding the Power of Buying Locally appeared first on SF Gazette.
Looking for ways to improve the content you publish? Below are four things you should do to produce better website content. Craft An Amazing Title Most marketers and writers know that an amazing title is important, but we are just now realizing how important it really is. After all, mega-viral site Upworthy found that traffic can vary ...
The post 4 Suggestions To Help You Produce Better Website Content appeared first on Small Business Trends.
Does your company use hashtag campaigns? Would you like to get the most out of your hashtag campaigns? In this article you will discover how Travelocity successfully implemented the most successful social campaign in the company’s history. Social Media Handles & Stats Company: Travelocity Website Blog Facebook – 293,110 followers Twitter – 143,000 followers, @RoamingGnome [...]
This post Six Tips for a Killer Hashtag Marketing Campaign first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
“Grey Thursday” isn’t going away anytime soon, apparently. Several major retailers, including J.C. Penney, Toys “R” Us and Macy’s have announced plans to woo shoppers into their stores as early as 5 p.m. on Thanksgiving Day this year. Many local malls and shopping centers have announced plans to open, too, accommodating any retailer that wants […]
The post Local Retailers Pushing Back Against Thanksgiving Day Shopping appeared first on SF Gazette.
Last year, customers spent an estimated $5.7 billion at small, independent businesses on Small Business Saturday. This year, the day dedicated to shopping local is projected to draw even larger crowds—and spur even bigger sales. How can you make Small Business Saturday last well beyond November 29? Try the tips below to keep customers coming […]
The post Make Small Business Saturday Last All Year Long appeared first on SF Gazette.
There is a seismic shift in how you as a business should be creating, thinking and evolving in the 21st century. It revolves around the virtual world that cannot be touched but it is as real as any physical object. It is such a big shift that many business owners are ignoring it because they [...]
The post 11 Things You Need To Be Investing in Right Now to Grow Your Business Online appeared first on Jeffbullas's Blog.
Do you have a social media plan for the holidays? Are you looking for ideas to improve your social media marketing over the holiday season? Whether you sell a product or service, social media can help you engage with holiday shoppers and generate more sales. In this article I’ll share resources for building a social [...]
This post How to Improve Your Social Media Holiday Campaigns first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
An increasing number of people are using Facebook and other social networking sites as a search engine in lieu of Google (though traditional search engines, especially Google, are still dominating). Your business needs a Facebook Page now more than ever. It is now mandatory to have one, and more than that, you can—and should—use it […]
The post Go-To Guide to Building Your Brand on Facebook appeared first on Ryan Shaw - Your Online Marketing Coach.
The success of your company could hinge on having top-notch customer service. Andrew Schrage, the co-owner of Money Crashers, has four tips for improving the customer experience before, during and after your clients make a transaction. The post 4 Tips For Improving The Customer Service Experience appeared first on OPEN Forum. Via: Open Forum – […]
The post 4 Tips For Improving The Customer Service Experience appeared first on SF Gazette.
Positive reviews can easily give your company a boost, but negative reviews can do some damage. Here are five ways to make sure your startup gets more five star reviews from SmallBizTrends.com. The post 5 Ways To Get Five Star Reviews For Your Business appeared first on OPEN Forum. Via: Open Forum – Marketing
The post 5 Ways To Get Five Star Reviews For Your Business appeared first on SF Gazette.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Introduces New Small Business Planner: “A mobile app full of tactical guidance for small- and medium-sized businesses (SMBs) [...]
This post Twitter Small Business Planner: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Small Business Saturday is right around the corner. Is your business ready? Visit ShopSmall.com today for all the tools and information you’ll need to make the most out of Small Business Saturday. The post Small Business Saturday Nov 29: Get Your Business Ready appeared first on OPEN Forum. Via: Open Forum – Customers
The post Small Business Saturday Nov 29: Get Your Business Ready appeared first on SF Gazette.
Do you use Twitter for your business? Are you wondering how to get more out of your Twitter marketing? To learn how to successfully market your business using Twitter, I interview Mark Schaefer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help [...]
This post Twitter Marketing: How to Succeed on Twitter first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
An estimated 9.1 million businesses in the United States are owned by women, but they collect just 5 percent of government contracting dollars designated for small firms each year—which represents a huge potential opportunity for women business owners. So how can women-owned firms get their hands on more of the nearly $100 billion that Uncle […]
The post How Women-Owned Businesses Can Win Government Contracts appeared first on SF Gazette.
Google AdWords is a seriously powerful, dynamic online advertising platform, yet few users ever even begin to reach their full potential within the service. Google is constantly updating AdWords, adding new features, killing off ones that don’t work, and changing the way features function, thousands of times a year. It’s no wonder marketers can’t keep ...
The post 5 Underused Google Features in AdWords That Really Work appeared first on Small Business Trends.
Want to discover how to engage more users on Twitter? Have you considered using psychology techniques? Using some psychology tips in your tweets can make your Twitter feed more interesting and your followers will be more likely to engage with you. In this article I’ll share six psychology tips you can use to create tweets [...]
This post 6 Ways to Improve Twitter Engagement With Psychology Principles first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Customers just love to complain. Comment cards, Facebook posts and Yelp reviews are all filled with bad consumer experiences. According to a study conducted by The Corporate Executive Board Co., a member-based advisory company, there’s a very good reason this happens. The study found that while 25 percent of a business’s customers are likely to […]
The post Generating Positive Word of Mouth From Negative Reviews appeared first on SF Gazette.
Imagine, just for a moment, that you’re a 21-year-old virgin and you think it’s time to change that. You want a relationship. So, what do you do? Start calling and emailing prospects? Attend loud parties and attempt meaningful conversations? Hire a matchmaker? Broadcast to friends and associates that you’d really love to hook up with ...
The post How Business Development Can be Like – Sex appeared first on Small Business Trends.
Ever since businesses started using the Internet for commerce solutions, one thing’s been constant: the need to evolve with consumer behaviors. Much like local brick-and-mortar stores need to adapt to compete with off-site retailers, so, too, do businesses need to adapt to the way customers interact with their sites when making a purchase. As we […]
The post Top Web Design Trends Your Business Should Implement for 2015 appeared first on SF Gazette.
Founders Jay Clark and Ryan Wilson have completely reinvented the concept of earplugs with EarPeace — silicone earplugs that offer high-fidelity hearing protection. As Jay and Ryan look to scale their product line and reach new customers, they get advice on how to unlock their future success. The information in this program is for your […]
The post Making the Product Pop appeared first on SF Gazette.
Are you wondering which marketing conferences you should attend? Have you heard others talking about Social Media Marketing World, but you’re not sure if it’s right for you? If you seek advanced social media knowledge, want to network with marketers just like you and you find San Diego, California an appealing springtime destination, then keep [...]
This post 6 Reasons You Should Attend Social Media Marketing World first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Have you ever wished popular brands like Pepsi and Wii would use taglines that were a little more revealing? Honest Slogans is a Tumblr that remixes famous logos with taglines that reflect what people really think of the brand. A project by graphic designer Clif Dickens, Honest Slogans will make you chuckle every time because, ...
The post Honest Business Slogan Examples That Tell What People Really Think appeared first on Small Business Trends.
Signpost, Wix and OnDeck all serve large numbers of small businesses. And they recently joined together to release a free Small Business Toolkit. The Toolkit is an ebook with advice and resources for website creation, marketing and financing. The ebook can be downloaded at www.smbtoolkit2014.com. The three companies got together due to their complementary missions to serve small ...
The post Signpost, Wix and OnDeck Team Up With Advice For Main Street Small Businesses appeared first on Small Business Trends.
Everyone complains about not having enough time in their days to get things done. One way to make more time is to stop wasting it on things that don’t help move your business forward. One of the biggest time robbers can be ineffective networking—talking to people who can’t help you achieve your business objectives. When […]
The post Effective Networking: Getting the Most From Your Connections appeared first on SF Gazette.
In the fall of 2000, lower-priced competitors forced Bob and JoAnn Shirilla of Poland, Ohio, to shut down their two mall-based brick-and-mortar gift stores. But they had a large, leftover inventory of items, including close to 200 woven throw blankets with the popular videogame character Pokemon embroidered on them. To recoup the money they’d spent […]
The post Small-Business Owners Share Their Secrets for Scoring Holiday Season Wins appeared first on SF Gazette.
I wanted to share a quick technique that has allowed me to triple my Twitter followers over the past few months. Now, it’s obvious that one of the best ways to get more followers is to consistently tweet quality content. But are you doing that? How much time does that take? It would require combing [...]
The post How I Spent 10 Minutes Per Week to Triple My Twitter Followers appeared first on Jeffbullas's Blog.
How often do you leverage your LinkedIn network? Do you want to strategically improve and grow your connections? In building your LinkedIn network, the more selective you are, the more valuable your network is. In this article I’ll explain how to build a smart LinkedIn network. Why Build a Smart LinkedIn Network? LinkedIn can give you [...]
This post How to Build a Powerful Network Using LinkedIn first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Starbucks is launching a delivery service in 2015 as a convenience to customers who don’t want to leave their home or desk for a java fix or vanilla bean scone. The service will roll out in Portland, Oregon in December 2014 and nationwide the second half of next year. Customers will use a newly released […]
The post What Starbucks’ New Delivery Service Means for Local Businesses appeared first on SF Gazette.
Do you regularly perform Google searches of your trademarked brand or URL? If you do, you should expect to see your website at or near the top of the results list. If ads for other brands are superseding yours, however, you could be the victim of trademark bidding by your competitors. Trademark bidding occurs when […]
The post Is Your Trademarked Brand Working Against You? appeared first on SF Gazette.
Social media can be confusing. Keeping up with the multiple social channels; posting original content and coming up with a social media plan that generates leads, engagement, revenue or some other tangible goal can make you feel like pulling out your hair. However, studies show that social media marketing works. In 2014, investment in social [...]
The post 6 Social Media Marketing Tools to Make Your Management Quick and Easy appeared first on Jeffbullas's Blog.
Do you only share images on Pinterest? Would you like to share other content to grow your Pinterest followers and other social networks? You can also share videos, SlideShares and audio podcasts and extend your exposure in those networks thanks to Pinterest. In this article I’ll explain how you can use Pinterest to increase exposure [...]
This post How to Use Pinterest for Videos, SlideShares and Podcasts first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
You’ve invested in a new website and put energy into your social media platforms. You are working your brand publishing and content marketing and you are updating your personal LinkedIn with great content to leverage all the right connections for your business. You take your online marketing very seriously and you are building new content ...
The post Say Cheese! 4 Reasons You Need a Business Photo Shoot appeared first on Small Business Trends.
As the largest procurer of goods and services in the world, the U.S. government is a tempting target customer for many entrepreneurs. And the good news is, Uncle Sam likes buying from small businesses. In fiscal year 2013, for the first time in eight years, the government met a congressionally-mandated goal of awarding 23 percent […]
The post Government Contracting: 4 Ways to Compete appeared first on SF Gazette.
If you’re releasing a new product or upgrading your service, you may only have one chance to launch it effectively. Here are five ways to introduce your newest addition from BusinessWeek.com. The post 5 Tips For Launching A New Product appeared first on OPEN Forum. Via: Open Forum – Marketing
The post 5 Tips For Launching A New Product appeared first on SF Gazette.
Facebook’s conversion tracking pixel is one of the most important tools you can utilize when you’re doing any kind of marketing using Facebook Ads. It makes sense that we have a lot of people asking us how Facebook’s conversion tracking pixel works. We’ve talked about Facebook’s conversion pixel a lot, including how to install it […]
The post How Facebook’s Conversion Pixel Works : Everything You Need to Know appeared first on Ryan Shaw - Your Online Marketing Coach.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Improves Photo Posts on Mobile: “Now you can choose the exact order of photos when you upload them to Facebook [...]
This post Facebook Mobile Photo Updates: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
