A New Code of Conduct for Affiliate Marketing

This is a live blog post from the Affiliate Management Days Conference in San Francisco. Affiliate Management Days is an educational event for affiliate managers and those responsible for performance marketing programs within their organizations. It is a place where the thought leaders of the performance marketing world gather to exchange thoughts about the advancement of ...

5 Cool Web Analytics Tools to Spy on Your Website Visitors and Customers

The web provides us with a firehose of data and information. The data captured includes: How many visitors to your blog or website, the number of social media shares, what country they visited from and the list goes on and on and on and on! This explosion of data extends into a murky horizon of [...]

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How to Start a Pinterest Board That Succeeds

Are your prospects on Pinterest? Do you want to start a Pinterest Board? When starting on Pinterest, you’ll want to fill new boards with quality starter pins. Once you’ve launched your new boards, it’s important to pin more content to them daily. In this article you’ll find out how to develop Pinterest boards for your […]

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5 Online Marketing Techniques of Successful Real Estate Agencies

Now more than ever, the Internet has become the primary method used by home buyers when looking for a new home. Online searches and listings have made it easier for prospective home buyers to find their dream homes. In 2013, 90 percent of home buyers did research online before choosing to buy their homes. Additionally, ...

How to Improve Your Email Marketing With Social Media

Want to know how to grow your email list? Are you using social media to support your email list growth? If you’re thinking of marketing tactics such as email and social media as two separate entities, you’re missing out on a lot of benefits. In this article you’ll discover tips for using social media to […]

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Jump Start Your Content Marketing Strategy

Getting Started with Content Marketing  Content marketing is no get rich quick scheme. It takes a lot of consistent work over a very long period of time to see real results. It is because of this that a lot of sites end up giving up—it can take at least a year to see any real headway, […]

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How to Use Facebook Groups for Business

Are you looking for new ways to connect with Facebook fans? Have you considered starting a Facebook group? You may already use Facebook groups for networking, but you can also create your own Facebook groups to grow your business and nurture customer relationships. In this article you’ll discover three ways to use Facebook groups for […]

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Launching Products: Lessons From Mistakes and Pushing Boundaries

Thinking of launching a product, service or even a company? Want ideas of what to do and what not to do? In this special episode, we’re going to talk about how to push the boundaries when you launch. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social […]

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Embeddable Facebook Videos: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Announces the Embedded Video Player: “With the Embedded Video Player you can easily add Facebook Videos to […]

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Split Testing: How to Improve Your Site Conversions

Do you split test the opt-ins on your website? Want to get better results? To learn how to create effective split tests, I interview conversion expert Joanna Wiebe. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business […]

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Influencer Marketing Is A Kick Butt Way To Advertise

The rules of marketing are changing every day, but there’s one thing that remains constant: content marketing is king. It’s one of the most effective ways to attract, inspire, and nurture customers of all kinds. But the digital sphere is a noisy place to be. With so many resources available online, customers are turning to ...

Try These 7 AdWords Features On Your Next Campaign

Google is constantly testing and releasing new features in AdWords. Last year alone, we gained access to hundreds of new features, many that weren’t even announced! Of course, some of these changes have greater potential for impact than others, but how do you prioritize which bandwagon to jump on first? To save you time, I ...

How to Use Visual Content to Drive More Traffic

Do you create images? Do they inspire your readers to take action? When used strategically images, slide decks and infographics can drive traffic to your business. They also offer the opportunity to provide further value through your content. In this article I’ll share three creative examples from businesses that used visual content to drive traffic […]

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7 Questions You Need To Ask When Adding Social Media Buttons To Your Blog

Social media sharing and subscribing buttons are often done badly and it leads to little or no sharing. On a social web that is a traffic disaster waiting to happen. Why does this happen? The designer wants it to look good. So they will place the social buttons in strange places with often obscure designs. It [...]

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How to Effectively Connect to Influential Bloggers

Have you noticed how some bloggers have pretty much reached celebrity status? Those well-known writers are read almost constantly, have an active social media presence that practically forms its own little community, and have a number of ins with other influential bloggers that have their own network of visibility. It is no surprise that connecting ...

26 Blogging Tools to Simplify Your Life: An A-Z List

Do you have a company blog? Are you looking for ways to improve it? Everything counts in blogging. In this article I’ll share some must-have tools for your business blog to help you do all of that and more. #1: Accentuate Social Follower Counts Arqam is a different kind of social toolbar. It doesn’t share […]

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How Facebook’s Relevance Scores Can Improve Your Campaigns

Facebook recently started providing advertisers with yet another amazing tool: relevance scores for Facebook Ads. Facebook has always taken relevancy into consideration as a factor when determining how they deliver their ads, and to whom. Now, they’re allowing advertisers running Facebook Ads to see these scores and to evaluate their own success. This is another […]

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10 Skills a Digital Marketing Manager Needs to Succeed

A digital marketer is like a conductor. Many players, a lot of shiny noisy instruments and a big audience. It means understanding the nuances of the new web paradigms and how they interact. It’s about knowing about how each of the social and digital channels operate and interact with each other and the synergies that [...]

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Social Sharing Habits: New Research Reveals What People Like to Share

Are you curious about which type of social content gets the most shares? Are social shares part of how you measure social marketing return on investment (ROI)? Do you wonder which social channels’ users share most frequently? In this article you’ll discover the most recent findings about what types of content get shared most, which […]

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6 Social Media Monitoring Tools to Track Your Brand

Do you monitor online conversations? Are you looking for new tools to track your mentions? Whether you want to observe quietly, learn about your customers and what they’re looking for, respond to critics or simply engage in conversation, you need to know what people are saying. In this article I’ll share six tools to use […]

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7 Ways to Keep Your Email From Ending Up in the Trash

If you're being treated like a spammer by email providers, there's probably a reason.

A 101 Guide To Building Your Personal Brand

Building your personal brand is how you make your presence known. Companies like Coca Cola, McDonald’s, and Apple have well-known brands that are popular around the world, but branding isn’t just for companies these days. Developing and building your personal brand is an important part of deciding how you want to be known in your ...

The 10 New Rules Of Visual Content Marketing

When it comes to visual content, your customers expect something very different compared to just a few years ago. It is now supercharged by mobiles and visual social media networks. It used to be OK to have a static website gallery, post text to your social channels, and use corporate photos and videos online. Now, readers [...]

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How to Implement a Loyalty Program Using Social Media

Do you want to build stronger relationships with your social media followers? Have you considered launching a loyalty program? A loyalty program is an excellent way to gain audience insights while rewarding your most engaged fans. In this article I’ll explain how to run effective loyalty programs with social media. Loyalty Program Basics Loyalty programs […]

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How to Use Facebook Organic Post Targeting

Wish your Facebook page had better engagement? Do want a way to get more post interaction without advertising? Using the Facebook Targeting for organic posts puts your updates in front of the people who are more likely to share, like or comment on them. In this article I’ll compare the results of using the Facebook […]

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How TamaquaArea Got More Than a Million Views Without Trying

Andrew Leibenguth started his website, TamaquaArea.com, as a hobby to keep busy after returning home from Iraq. And it continues to be a hobby, but one that small business website operators can learn from too. Last year, the website received more than 1.2 million hits. And since 2010, TamaquaArea.com, along with its photo archives and ...

YouTube Cards: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? YouTube Introduces Cards: “They can inform your viewers about other videos, merchandise, playlists, websites and more. They look […]

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How to Get Your Own Personal Facebook Ads Rep

Get a Personal Facebook Ads Rep with Facebook Go Haven’t you ever wished that you could get real help from people who know the ins and outs of Facebook Ads better than anyone—the Facebook team themselves? Now you actually can. Facebook Go is a brand-spankin’-new resource that provides help to advertisers new to the Facebook […]

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Content for Leads: How to Create Content That Spreads and Fills the Funnel

Do you create content? Are you looking to generate more leads? To learn how to get the most from your content, I interview Jason Miller. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what […]

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6 Ways to Make Money with Advertising on Your Blog and the Websites to Help You

Without a doubt, Google Adsense is the go-to source of income for most bloggers. Most new blogs with some decent traffic set up Google ads on their website. But there are times when Google Adsense becomes a less-than-ideal option for your blog. Here are some scenarios: Your Adsense account doesn’t get approved You’re not happy [...]

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15 Tips to Master the Art of Cold Emailing

Sending cold emails can be risky business. Not only are you putting yourself out there, but there’s a good chance that your email won’t even be opened, read, or responded to. However, while luck plays a huge factor in the art of the cold email, there are ways to increase your chances of getting a ...

How to Reward Your Fans with Facebook Offers

Are you rewarding your top Facebook fans? Have you examined Facebook Offers? Facebook Offers are a simple way to reward your loyal fans and customers, as well as increase awareness and sales. In this article I’ll share how to create Facebook Offers your fans and customers really want. #1: Ask Fans What They Value Before […]

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4 Important and Underused Tools on Facebook Ads

It’s no secret that Facebook Ads is a complex system. All those options and all that depth is part of what makes it so great—you can hone your audience and targeting to find the exact audience you want. All the options can get confusing, and some marketers never really find success with Facebook Ads. Part […]

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How to Craft Headlines That Draw People to Your Content

Do your headlines capture the attention of the right people? Need some good ideas to enhance your headlines? A great headline gets your audience to stop, read and share your content. In this article you’ll discover four ways to craft stronger headlines to engage your readers. Why Headlines Are Critical Every marketer is looking for […]

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How to Install a WordPress Plugin on Your Website

If your website was built using WordPress, one of the best things you can do for your small business is to learn how to install a WordPress plugin. While that may sound like hyperbole, consider this: WordPress plugins, the majority of which are free, extend and expand the functionality of your website up to and ...

How To Increase Your Email Signups By Over 600% Using This Cool Tactic

How many of your website visitors end up on your email list? I’ve tried all sorts of things: popups, slide-in forms, feature boxes, hellobars, etc. But my conversion rate never went beyond 3% (actually 2.67% was my peak value). So when I saw a blogger stating that the average conversion rate of his articles was [...]

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7 Ways to Attract More Attention on Pinterest

Are your pins getting enough exposure? Do you want a stronger Pinterest presence? Pinterest is known for its organic marketing. Using the right tactics makes it easier to increase your visibility. In this article you’ll discover seven ways to gain attention and engagement for your brand on Pinterest. #1: Experiment With Promoted Pins Pinterest states […]

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How to Stream Live Google Hangouts on Air to YouTube

Are you using Google Hangouts on Air? Do you want to know how to set up for live YouTube streaming? Google Hangouts on Air and YouTube offer the benefit of recording your event while showing it in multiple places at the same time. In this article you’ll discover how to stream your next Google Hangout […]

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How Creative People Get Their Best Ideas

Sponsored Post Great ideas are always in-demand yet hard to come by. Everyone wants one, but no one’s been able to invent a tried-and-true process for securing The Big Idea. Brilliant solutions (unlike electricity) are not the product of flipping a switch. In fact, more often than not inspiration comes at unexpected moments outside of the office ...

15 Ways You Can Rise Above the Competition

The old adage, “If you’re not first, you’re last,” couldn’t be further from the truth when it comes to business success. Being first-to-market may have its advantages, but long-term success is not a race — it’s how you make a product or service better than that of your competitors. “Better” can mean anything from the ...

15 Top Websites to Find Free Images For Your Content Marketing

Finding an online library stocked with pictures that are of high quality and available to use for free can be a daunting task. All the effort you are putting in selecting your search words seem to only yield images that either vaguely agree with your needs or are completely irrelevant. This can waste a lot [...]

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5 New Facebook Features and How Marketers Should Use Them

Are you taking advantage of the most recent Facebook features? Want to know how to improve your Facebook marketing? Staying on top of the latest Facebook updates will help your business get better results. Here are five ways to incorporate recently revealed Facebook features into your marketing. #1: Craft Multi-Product Ads Traditional Facebook ads include […]

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4 Ways to Research Your Competition With Social Media

Are you wondering how your competitors are using social media? Have you explored what works for other businesses? If you analyze the social media efforts of other businesses you’ll find insights to improve your own social media marketing. In this article you’ll discover four ways to research what your competitors are doing on Facebook, Twitter […]

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Facebook Topic Data: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces Topic Data: “Topic data shows marketers what audiences are saying on Facebook about events, brands, subjects […]

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Video Blogging: How to Become a Video Personality

Do you post videos? Want to make them better? To learn how to create great videos, I interview video blogger Amy Schmittauer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social […]

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8 Steps for Getting Started with Bing Shopping Campaigns

Bing Shopping campaigns have gone through a few changes these last few months and are now becoming even more crucial for small businesses (especially e-commerce). A great feature that many are just now starting to try is actually importing Google Shopping campaigns into Bing Shopping campaigns for added exposure. Although they may not bring in as ...

3 Steps to Creating a Powerful Email Marketing Campaign Through LinkedIn

Imagine you were at a networking event, and you spot someone you don’t know but would like to connect with. Maybe she runs a very successful business you would like to model yours after, a potential joint venture partner or perhaps a journalist who covers stories in your industry. Would you ever walk up to [...]

The post 3 Steps to Creating a Powerful Email Marketing Campaign Through LinkedIn appeared first on Jeffbullas's Blog.

Signs of the Times, In-Store and Outdoor Signage Ideas

In-store and outside signage is a key factor in getting customers into your retail store. But have you stopped to look at your signage lately? Just like your merchandise, your signage should change regularly to keep customers coming back. Here’s how to ensure all your various types of signage are doing their best to communicate ...

Four Steps to Simplify Your Daily Social Media Activities

Do you engage with your audience on multiple social platforms? Do you want to work more efficiently? Focusing your efforts on the social channels and engagement signals that are most beneficial to your business can save you time. In this article you’ll discover how to create a social media to-do list in four steps. #1: […]

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Social Media Platforms All Businesses Should Start With

We’re long past the days of having a only few sites to register on; you now have Facebook and Twitter; Google + and Instagram; Reddit, Tumblr, Pintrest, LinkedIn, YouTube, and so many more. See if that doesn’t make your head spin. What often ends up happening is new businesses—or businesses new to Facebook—try to sign up […]

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An In-Depth Guide on How to Create Awesome Visual Content That Gets Noticed

Would it sound awfully cliché if I were to start off this post by saying content is king? I know … you’ve likely heard it about a million times. But what about this one: visual content is king. As it turns out, in this day and age, people care a lot more about visual content than they [...]

The post An In-Depth Guide on How to Create Awesome Visual Content That Gets Noticed appeared first on Jeffbullas's Blog.

How to Discover Analytics With the Google+ Dashboard

Do you know how your Google+ business page is performing? Are you using Google+ My Business analytics? The Google+ Dashboard has greatly improved the analytics it offers for its platform. In this article you’ll discover the Google+ Dashboard and the analytics included in each option. Google+ My Business Dashboard In the early days of Google+, […]

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5 Key Elements For Creating a Compelling Call To Action to Increase Subscribers and Sales

Buttons surround us everywhere. Despite modern devices are more and more focused on the touch-and-tap technique, we still use buttons to turn on the TV or the air conditioner. The main thing about such buttons is that we use them because we want to perform some action, e.g. to get to a certain floor on [...]

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How Soda Giants Are Mixing It Up To Remain Relevant in Business

There has been an assault on soda companies like Pepsi and Coca-Cola over the past several years. Many are deeply concerned over the impact carbonated beverages have on the health of our children. Government institutions have even gone so far as to tax large drinks and some schools have removed soda machines from cafeterias. So, what ...

44 Social Media Tools Recommended by the Pros

Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your marketing tasks? We asked a group of social media pros for the hottest social media tools they use today. Check out these social media tools to see if they’re a good fit for you! #1: Discover.ly for Networking Discover.ly is […]

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3 Ways to Use Facebook Groups for Business

Do you want to create an online community? Have you considered a Facebook group? Facebook groups can support your community-building and marketing efforts in a number of ways. In this article you’ll find three ways to use Facebook groups for business. #1: Create a Community Around an Event She Takes on the World introduced Facebook groups to […]

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How to Promote Your Most Prestigious Content

Think about a scenario where you’ve come up with content that you know adds tremendous value to the lives of your target audience. You’ve spent time, money and effort on groundbreaking research for your industry and created an evergreen resource. But, there is a problem – it doesn’t seem to be delivering the returns you’re ...

10 Reasons Why You Should Spend $10 Per Week on Facebook Advertising

Imagine spending months writing a novel and having an esteemed journalist for the New York Times review your book. You are a nervous wreck waiting for the criticism or praise. After several weeks, you finally get a hand written letter from the writer stating that it is a masterpiece and one of the greatest books [...]

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New Research Reveals Instagram Users Like to Shop

Is Instagram part of your social marketing mix? Are your customers on Instagram? Research shows Instagram users like brands and are shoppers, so more businesses are looking into marketing opportunities on this fast-growing platform. In this article you’ll discover the most recent findings about Instagram users and how this could impact your social media marketing. Instagram […]

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7 Visual Ideas That Will Increase Your Social Engagement

Do you create visual content for social media? Want to know which types of images get more interaction? The most engaging posts on social media are the ones that include images. Certain types of images receive more shares than others. In this article I’ll share the seven types of images that get the most engagement. […]

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5 Ways To Expand Your Market Reach

If you’re looking to grow your company, there are lots of options to consider. Here are five ideas for extending your market reach and getting some more visibility courtesy of YFS Magazine. The post 5 Ways To Expand Your Market Reach appeared first on OPEN Forum. Via: Open Forum – Marketing

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Getting Customers Back & Doing It All Alone

Adam Rich, the co-founder and editor-in-chief of the Thrillist Media Group, and Denise Blasevick, the CEO of The S3 Agency, answer viewer questions about developing a consistent customer base and prioritizing your daily tasks when you’re running a company solo. The post Getting Customers Back & Doing It All Alone appeared first on OPEN Forum. […]

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Small Business Best Practices for Generating Brand Awareness

Small business digital marketing, and specifically display advertising, is about more than just generating immediate clicks. Marketers now have the opportunity to develop campaigns to specifically brand services and products for generating brand awareness. Digital branding campaigns are becoming increasingly effective as the ability to track and understand users’ browsing behavior continues to advance. The following are five ...

Instagram Carousel Ads: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Instagram Unveils Clickable Carousel Ads: The new carousel ads on Instagram are “a new way for brands to share more images with […]

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6 Tips to Improve Your Direct Marketing This Year

In direct marketing, some basics never change; but those basics need to be augmented with some updated insights from time to time. Erich Kominsky, CEO of US Data Corporation, says, “For every dollar spent on direct email marketing the average return on investment is $44.25. It will only get better in 2015 as marketing companies continue to develop innovations ...

Crowdfunding: What You Need to Know to Succeed With Crowdfunding

Do you plan to launch a product, project or business? Want to learn how to use crowdfunding to support your next venture? To learn how to succeed with crowdfunding, I interview Emily Best. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help […]

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New at Google: Local Guides App, Search Impact Report, AdWords Upgrades

Recently, we saw a few announcements from Google that will affect small businesses over the next year. It’s important to stay up-to-date on the latest new features and options coming out, so check out what’s new at Google. AdWords Now Segments URL Editing Tools This announcement comes from AdWords and focuses on making editing faster and easier. ...

3 Reasons Why Your LinkedIn Invitations Get Ignored

For a while now there has been some debate over how to use LinkedIn. Some suggest connecting with only people you know and work with, while others encourage inviting people to your network. The same way you would with Twitter, in other words, adding anyone and everyone. It doesn’t matter if I am delivering a key-note, [...]

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How Do PLA Shopping Campaigns Work in AdWords?

If you’ve been a regular user of Google over the past few years, you know they’re famous for the simplicity of the home page and the spartan nature of their results pages. As Google has matured and become a publicly traded company, the home page has remained very simple. Yes, they feature a new “Google ...

5 Pinterest Image Styles That People Love to Share

Are you looking to improve your Pinterest engagement? Want to know what types of pins get attention? Viewing what works for others on Pinterest is an excellent way to get inspired for your own pins. In this article I’ll share five types of images the Pinterest community loves and explain what makes them so popular. […]

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Expert Picks for the Best Content Marketing Tools

Content marketing is still relatively new as a digital marketing discipline, yet marketers already have hundreds of tools to help make their campaigns more effective. Some of these tools are new generations of existing internet marketing tools, while others have been created to support the very specific needs of content marketers. In the content marketing ...

What is the State of Content Marketing for 2015?

As with everything else in the digital world, content marketing is constantly evolving into something bigger and better. So as marketers, we have to roll with the punches and change with it. Content marketing tactics can be different for B2B companies from their B2C counterparts. But at the end of the day it is still [...]

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Black Friday for Lawn and Garden Coming March 21

March 21 is the equivalent of Black Friday for businesses selling lawn and garden supplies. With spring just beginning, consumers are more likely to head out to stores or browse online to look for that missing element for their outdoor space. And businesses, both local and online, should know how to best reach those customers. ...

8 Ways to Improve Social Shares for Your Blog

Do you want more shares for your blog content? Are you looking for tools to optimize blog posts for sharing? When website visitors share your content, you get more views which leads to more visibility and engagement. In this article I’ll share eight ways to optimize your blog content for sharing and tools to help you. […]

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Brooklyn Balloon Company: Making Cutting-Edge, Inflatable Art

When most people think of balloon art, they probably envision objects at opposite ends of a very short spectrum: the enormous inflatables at the Macy’s Thanksgiving Day Parade, or the simple crafts that can be found at a child’s birthday party. Robert Moy, founder of Brooklyn Balloon Company, wants to bridge the gap between those […]

The post Brooklyn Balloon Company: Making Cutting-Edge, Inflatable Art appeared first on SF Gazette.

7 Blogging Nightmares and How to Avoid Them

Being a blogger means there are always 20+ things on your to–do-list. It never ends! Your blog ends up being like a child that you tend to, care for and protect in all ways you can.  This experience is highly rewarding, but like a child, it changes your life forever. Blogging only a few years ago wasn’t [...]

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16 Ways to Use Social Media to Promote Your Event

Does your business conduct events? Are you wondering how to use social media to promote those events? Social media is a powerful tool to gain exposure, whether you’re hosting a physical conference or an online event. In this article, I’ll show you 16 creative ways to increase awareness, engagement and sales for your event. #1: […]

This post 16 Ways to Use Social Media to Promote Your Event first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

How To Integrate Social and CRM Data to Improve Your Twitter and Facebook Ads

Do you advertise on social channels? Want to reach your audience more effectively? By combining CRM data with social data, you can enhance your ad targeting. In this article you’ll discover how to integrate CRM and social data to improve Twitter and Facebook advertising. What Are CRM Data and Social Data? Every action people take online […]

This post How To Integrate Social and CRM Data to Improve Your Twitter and Facebook Ads first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

The 5 People You Need In Your Digital Marketing Dream Team

When you first get started in business, you and maybe one or two other people wear all the hats. Not only are you the owner of your business, you’re its accountant, IT manager, customer service representative, and marketing rep all at the same time. Over time though, as your company grows, you’ll find it necessary to ...

5 Visual Storytelling Tips To Power Your Content Marketing On Facebook

Content is not a fixed resource. This means in the age of the Facebook “News Feed” overload, marketers and businesses can implement different strategies to make their content stand out and capture the attention of Facebook users. Actually, it’s becoming a necessity to be different. Your Facebook audience, while procrastinating their commitments ahead of them, [...]

The post 5 Visual Storytelling Tips To Power Your Content Marketing On Facebook appeared first on Jeffbullas's Blog.

How to Use the Right Photo to Boost Your Brand

Pictures have the ability to tell our stories better than written word. A resume may list your volunteer work with a non-profit that creates urban gardens for low-income communities, but a picture of you, elbow-deep in earth, showing others how to plant vegetables is more likely to connect with future employers who value community-minded team ...

15 Types of Facebook Apps to Enhance Your Facebook Page

Want to do more with your Facebook page? Have you considered using Facebook apps? Facebook apps let you customize your Facebook page in many ways. In this article I’ll share 15 ways Facebook apps can enhance and customize your Facebook page. Note: Many of the apps listed here have some free options and some paid […]

5 Tools to Boost Your Social Media Productivity

Are you overwhelmed with your social media responsibilities? Looking for ways to perform tasks more efficiently? Staying on top of social activities can be challenging, but there are tools that can save you time and make your job a little easier. In this article you’ll discover five social media tools to improve productivity. #1: Resize Social […]

U.S. Trademark Law: When First Isn’t Good Enough in Branding

First isn’t always good enough for brands, and that’s a lesson many small businesses learn the hard way. That’s because “first” means something different in the United States than it does in most other countries around the world. I’m talking about first-to-use versus first-to-file as it pertains to U.S. trademark law. And it’s a distinction ...

Exceptionalize It: Excite Your Customers

Your commitment to your customers and your commitment to excellence requires you to keep your products and services relevant. In order to get new customers and to gain more repeat customers, small business owners need to constantly examine the simple question: Are You Exceptional? Doing so guarantees your edge in today’s business world. In this […]

The post Exceptionalize It: Excite Your Customers appeared first on SF Gazette.

Painting with a Twist: A New Approach to Bucking a Trend

Painting while drinking classes have become a big hit! However, how do you attract enough customers to make sure that your product or service is not just a passing trend? Eight years ago Renee Maloney and Cathy Deano started Painting with a Twist, they describe it as the perfect place for women to take a […]

The post Painting with a Twist: A New Approach to Bucking a Trend appeared first on SF Gazette.