U.S. Trademark Law: When First Isn’t Good Enough in Branding

First isn’t always good enough for brands, and that’s a lesson many small businesses learn the hard way. That’s because “first” means something different in the United States than it does in most other countries around the world. I’m talking about first-to-use versus first-to-file as it pertains to U.S. trademark law. And it’s a distinction ...