Twitter Rolls Out Mobile Video: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Rolls Out Group Direct Messages and Mobile Video: “Starting today, everyone will soon be able to seamlessly capture, edit and […]

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Social Media Examiner - Your Guide to the Social Media Jungle

Get Personal With the World’s Largest Customer

Buying from people you know and trust is key for all customers, including the federal government. Denise Rodriguez-Lopez, president and CEO of KMJ Company, advises small business to get personal with their clients—know who you’re targeting, and why you’re a strong fit for that market, especially when it comes to government agencies. The post Get […]

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The 4 Best Times to Post on Facebook

What are the best times to post on Facebook? This is a question that gets asked all the time. While we’ve touched on it in past articles, with organic reach declining it’s more important than ever to know when your posts will best be seen. So how can you find the best times to post on […]

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Why Your PR Team Should Embrace the PESO Model

The business world, in the last seven or so years, has been upended with the introduction of social media and access to better data. This is good, but it also means change. And change is hard. Human beings don’t always like change. Sure, we want the latest and greatest gadgets and love to try new […]

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Keurig’s Recent Misstep Shows How To Destroy a Brand

When Keurig came out with its new Keurig 2.0 coffee makers the company apparently saw it as the next step for its brand. But not all customers are seeing it that way. The issue is the new Keurig 2.0 coffee makers will no longer accept older K-cups, third party coffee pods, or reusable pods. And the ...

Content Curation: How to Easily Find Great Content to Share

Do you curate content for your blog and social media sites? Want to discover how to find remarkable content to share? To learn how to explore content curation, I interview Ian Cleary. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help […]

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How to Find Niche Directories to Boost Your SEO

Directories have been given a bad reputation because they’re so easy to spam and they make it easy to publish poor quality content, but that doesn’t mean that all directories should be off limits. The key is not to find just any directory, but find niche directories. With a little bit of know-how when it ...

Creating an Effective Social Media Marketing Strategy

Have you been been avoiding social media marketing? As a small business, you may be thinking you have enough challenges to deal with in managing your money and time, not to mention fatigue and the stress of hiring and retaining the right people. So being active in social media marketing may be the last thing […]

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Who You Should Be Marketing To & Why Entrepreneurs Should Learn Multiple Languages

In this week’s Top Two Tips, Alfred Edmond, senior vice president and chief content officer for Black Enterprise, and GrowBiz Media CEO & Founder Rieva Lesonsky, join us. Why entrepreneurs should learn multiple languages and what groups your small business marketing should be targeting. The post Who You Should Be Marketing To & Why Entrepreneurs […]

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How This Small-Business Owner Branded Her Company While Avoiding Social Media

In the technology-driven, socially conscious business world, consumers often expect to know the companies they’re financially supporting. They may want to know how the business model works, what makes up the links along the supply chain, the talent behind the company and the executives keeping things running. Technology has made this easier. Experts encourage professionals […]

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10 Ideas to Inspire Your Next Blog Post

Are you looking for blog post ideas? Would you like some direction to inspire your editorial calendar? Although it may be challenging to come up with new blog post ideas, there’s a lot you could write about. In this article I’ll share 10 ideas to inspire your business blog content. #1: Answer Common Questions All […]

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5 Strategies for Facebook Ad Targeting With Laser Precision

You can target audiences on Facebook with a dozen different ad formats and thousands of possible ad targeting parameters. Mastering your Facebook targeting strategy gets you in front of very specific and often motivated segments of your audience, on the network where Americans religiously spend an average of 40 minutes of their day. Here are ...

8 Reasons Facebook Ads Targets You

Have you ever wondered why you’ve seen the ads that appear your Facebook Newsfeed and right side column? I remember when I first started seeing them and wanting to know why I’d been targeted, of all things, for maternity clothes when I was eighteen, in college, single, and with babies no where on my radar. […]

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5 Publication Channels Every Marketer Should Actively Pursue

Did you know the blog started life as an online ‘Dear Diary’ where early Internet enthusiasts recorded their deep thoughts or vapid ramblings? Justin’s Links, widely recognized as one of the first blogs ever, was a collection of interesting links that Justin Hall, then a student at Swarthmore College, happened to discover in the early ...

6 Habits of Successful Social Media Marketers

Do you want to improve social media productivity? Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. #1: Build Meaningful Relationships Successful marketers know that relationships are the fuel behind business […]

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5 Reasons Why You Should Have a Digital Marketing Strategy

A digital marketing strategy is an absolute given for any company trying to market itself online – right? That’s certainly the impression you’d get from reading most digital marketing blogs, where the question of whether you should have a digital marketing strategy has long ago been eclipsed by how to develop one. And yet, on [...]

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How Developers Use installCore to Monetize their Free Software

Sponsored Post You’ve worked incredibly long and hard to create your software. You’ve kept the company going through the development phase. Finally, your software is ready for prime time — and you’re ready to market it. Or maybe you’ve had a finished piece of software for a while, but want to get more financial return from it. ...

Smart Upgrades That Can Improve Your Blog

If your blog consists of a title, words after the title, a comment section and social media sharing, congrats for doing the bare minimum. But if you’re interested in making your blog one of your brand’s hardest working (and most powerful) employees, there are some beyond-the-bare-minimum upgrades you can make to your blog today that […]

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The Cheers Effect: Using Personalization to Attract Customers

Small businesses have always relied on the personal touch to sell products and services. But today, technology is enabling businesses off all sizes to take personalization to new levels. That means both opportunity and threats for small businesses. Here’s what you need to know about personalization. Why is personalization so important to consumers? Everyone likes […]

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Walk Off the Earth Band Gets Record Deal from YouTube

The dream of starting a band used to follow the basic formula. Play locally until you develop a following. Then get a manager. Then make a demo and hope someone discovers you and offers you ‘the big break’. However, with the introduction of the Internet, people can gain worldwide fame without leaving their homes. One ...

The Most Powerful Connection Tool On LinkedIn You Should Start Using Today

The phrase “It’s not what you know it’s who you know“, is not just a cliche. It’s an insight into the power of human networks. Almost all successful entrepreneurs understand how to build relationships that lead to lucrative joint ventures and collaboration. Social media provides tools and technology that let you grow and build connections at [...]

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26 Tips for Improving Your Social Media Marketing

Does your social media need a boost? Do you want to add something to your online marketing? Trying new things can be fun and refreshing, for both you and your audience. In this article I’ll share 26 ways, an A-Z guide, to improve your social media efforts. #1: Add Audio If audio wasn’t part of […]

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Building Your Social ID: The Elements of a Strong Digital Reputation

What’s your Social ID? What identifies your brand (personal or corporate) throughout your social media interactions and offerings? If your answer starts with the colors of your website, you need to think very carefully about where you’re focusing your brand identity efforts. I’m not suggesting that colors and logos and graphic elements aren’t important, but […]

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How Smosh Gets 60 Million Visits a Month on YouTube

Smosh began back in 2002 when Anthony Padilla created Smosh.com. He says the name came from a friend’s misunderstanding of the word ‘Mosh pit’. Soon after, Padilla’s close friend, Ian Hecox, joined in. The duo began creating short animations which they uploaded to their website. They also uploaded content to Newgrounds, a popular animation and flash ...

3 Mistakes That May Damage Your Speaking Appearances

One of the best ways to gain visibility and credibility for your business is to get in front of your target audience – literally. Speaking at events which are respected and well-attended by your prospective customers can be a high-value marketing method. You gain visibility and a receptive audience — without seeming like you’re marketing. ...

10 Things All Bloggers Need to Know About the Latest Version of WordPress

If you are a blogger then you will have heard about WordPress. In fact it is the most popular blogging platform globally and is used by more than 23.3% of the top 10 million websites as of January, 2015. It powers more than 60 million websites! But there is a new version that you need [...]

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15 Ways to Optimize Your Facebook Ads

Are Facebook ads working for you? Are you looking to get a better return on your Facebook ad investment? To get the best performance from ads, you need to make sure they reach the right audience. In this article you’ll find 15 ways to set up and optimize your Facebook ads. #1: Keep Mobile and […]

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Eatabit: Your Dinner Is Now Only One Text Away

Ordering lunch or dinner online has become pretty common practice. It’s just easy to do. If you could order the same meals via text, do you think you’d give it a try? The creators of Eatabit say their invention will whet more than just a few appetites. The post Eatabit: Your Dinner Is Now Only […]

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The Top 5 Fast Ways To Disable Facebook Ads

Tired of Facebook’s frequent ads and wanting to get rid of them? You can’t get rid of them entirely (at least not yet), but you can reduce their reach. A lot of users don’t realize that we can actually disable certain aspects of Facebook Ads if you have no interest in seeing them, and we’ve […]

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Yelp Reviews are Getting More Positive AND More Negative

Yelp reviews are getting both more positive and more negative. You might wonder how that’s even possible. But it’s actually pretty simple. In 2014, more customers left 1-star reviews on Yelp than they did back in 2005. But they also left more 5-star reviews. That’s according to an analysis of over a million Yelp reviews ...

Twitter Shows Top Tweets You Missed: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Recaps Tweets You Might Have Missed: Twitter introduced a new feature to your home feed—a recap of top tweets you […]

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Start Conversations to Build Better Relationships

Customers truly are the life of a business—but you won’t find them just by looking. As Jim McCann, CEO of 1-800-Flowers notes, connections are made first by helping people, or even just striking up a conversation. There’s a common need in business to connect, whether you’re after new clients or partnering companies. Watch the video […]

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Why Business Software Reviews Matter Now More Than Ever

A positive review of your software in a major publication or on a website can be an invaluable marketing tool. Instant recognition and endorsement from a trusted source are just two of the immediate benefits. If the review is good enough to bring in new users, it can become a self-sustaining vehicle for growth, as ...

8 Compelling Ways To Tell 140 Character Stories On Twitter

With nearly 300 million users, Twitter is one of the most effective means of getting your message to your target audience. With a mind-boggling amount of tweets circulating on a daily basis, your challenge is to make your message stand out and get noticed. You also have to maximize the 140-character limit allotted per tweet. [...]

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Advanced Facebook Ad Techniques: What Marketers Need to Know

Do you use Facebook ads? Want to bring your Facebook advertising to the next level? To learn how to use Facebook advertising to your advantage, I interview Jon Loomer. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and […]

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Social Media Examiner - Your Guide to the Social Media Jungle

Google Custom Search Will Boost Your SEO

Getting started with Google Custom Search is actually incredibly easy, but it’s something that many marketers are still missing. The tool is a great way to help make the Internet a little bit smaller, so if you’re hoping to simply search for something on a particular domain, specific page, or on a particular topic, a ...

Creating an Effective Social Media Ad

Social media advertising doesn’t exactly work like advertising anywhere else. What you’re really doing with a social media ad is engaging a potential market around your product. So what do you need to understand about social media marketing to create a successful ad? I learned a lot while running an ad for the product I […]

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10 Top Social Media Posts of 2014 From The World’s Best Blogs

Social media is in constant evolution and 2015 looks like another exciting year. We will see paid social media advertising becoming a must, social mobile continue to transform the web and the content creation challenge pushing the old boundaries. It’s not time to put the feet up but keep re-inventing, testing and experimenting. If you [...]

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How to Promote Your Business With Instagram

Do you use Instagram to promote your business? Are you looking for a ways to engage your customers and attract new ones? The strong visual appeal of Instagram offers a wide variety of marketing opportunities for businesses of any size. In this article I’ll share four tips for successfully promoting your products and services on […]

This post How to Promote Your Business With Instagram first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

Buyer Personas: A System for Identifying Your Ideal Customer

Most small-business owners will agree that loyal and repeat customers are at the heart of their business, and that it costs less to retain customers than to acquire them. So how can you really get to know these customers and what they want? To help companies with this task of defining their ideal buyers, Tony […]

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When a Bad Yelp Review Gets You a Bigger Discount

The feud between a small Italian restaurant in California and the Yelp review site is getting more intense. The owners of Botto Bistro, an Italian restaurant in Richmond, California, are upset with the review site for its policy of running competitors’ ads right next to Boot Bistro reviews. Among other things the policy is probably an ...

Vistaprint – Not Just Free Business Cards

The year was 1995. Robert Keane, an American in Paris attending business school, started a company. Like many startups, the company struggled at first. It wasn’t until several years later that Keane hit upon a form of viral marketing that would make his brand famous. Originally Keane’s company was in the direct-marketing catalog business. By 1999, ...

William Meers

“I’d like to thank Ryan for the inspriration and push to FB Ads. I got my first sale in an hour!”

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6 Powerful Facebook Marketing Secrets That May Surprise You

Despite of the fact that Facebook is the most versatile social networking platform for promoting your business among your target audience, it is not easy to master the Facebook “Ad” engine. While Facebook offers immense opportunities for targeting your audience, it is still full of secrets that even an experienced marketing professional will be surprised. [...]

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How to Build a Winning Twitter Ad Campaign

Are you interested in turning followers into customers? Have you considered Twitter ads? As much as marketers love engaging with people on Twitter, what they really want to know is how to start making a profit from those conversations. Twitter ads are a great way to do that. In this article I’ll show you four key […]

This post How to Build a Winning Twitter Ad Campaign first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

9 Ways Your Facebook Landing Page Gets Your Ad Rejected

How To Make Sure Your Landing Page Complies with Facebook Ads Facebook Ads are getting rejected, and ad accounts are actually getting hit with suspensions and shut downs because users keep submitting them, unsure of how to fix them so that they comply with Facebook’s guidelines and failing to do so. Landing pages are the […]

The post 9 Ways Your Facebook Landing Page Gets Your Ad Rejected appeared first on Ryan Shaw - Your Online Marketing Coach.

Finalists: Top 10 Social Media Blogs 2015

We received over 560 nominations for our sixth-annual Top 10 Social Media Blogs contest (the blogosphere’s biggest contest for social media blogs). The list of 20 finalists is pretty impressive! See for yourself below. The Judges: Our judges include Douglas Karr (author of Corporate Blogging for Dummies and founder of the Marketing Technology blog), Nichole Kelly (author of […]

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Social Media Examiner - Your Guide to the Social Media Jungle

The Grid Introduces Websites that Design Themselves

If you spend hours clumsily manipulating the design of your company or personal website, the advent of a product like The Grid could prove a giant time-saver. Based on its descriptions and introduction, The Grid is not just another drag-and-drop, easy-to-use website builder. In fact, The Grid doesn’t want you to drag or drop anything more ...

MARIO BROWN

“I’m already getting better results with FB Ads with better targeting and lower costs. I love it!”

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The Power of Pinterest for Small Businesses

By now, most of you know that social media is a powerful ally for small businesses. But are you taking advantage of all it has to offer? The social platform Pinterest calls itself “a visual bookmarking tool that helps people discover and save creative ideas.” And it’s a great way for your own customers (potential […]

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The 7 Steps to Create an Awesome Contest on Instagram

Do you want to learn how to run a successful contest on Instagram? Well, you’re about to find out… With more than 300 million active users, Instagram has fast become one of the most popular social media platforms to date. The simple notion of snapping a photo and sharing it with the world has turned [...]

The post The 7 Steps to Create an Awesome Contest on Instagram appeared first on Jeffbullas's Blog.

How to Run a Pinterest Contest Without Breaking the Rules

Have you run contests on Pinterest? Are you aware of Pinterest contests rules and regulations? After many businesses misused the relaxed format, Pinterest revised its contest rules. They now require contests be easy to enter, spam-free and in alignment with Pinterest branding guidelines. In this article I’ll explain what you need to know to run […]

This post How to Run a Pinterest Contest Without Breaking the Rules first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

Earn the Attention of the World’s Largest Customer

With 17 years of experience selling to the government, Lourdes Martin-Rosa, president of Government Business Solutions, understands the importance of marketing. In this video, she shares her personal contracting success tips, from sporting the right attitude to recognizing your strongest advocates. The post Earn the Attention of the World’s Largest Customer appeared first on OPEN […]

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7 E-commerce Tools that Should Be a Part of Your Action Plan

E-commerce accounts for a small part of the overall retail industry. There is, however, no questioning the potentials of e-commerce in today’s market scenario. Global B2C e-commerce sales were around $1 trillion in 2012, says a report from eMarketer and the growth is increasing rapidly. E-commerce along with technology and product innovation has transformed consumer ...

Are You a Content Writer? 10 Amazing Sites That Will Pay You for Your Writing!

So you’ve got a thing for writing, but do it for your own pleasure? Maybe you’ve tried earning some cash with your content, but didn’t manage to find the right strategy? It’s time to start reaping the benefits of your talent. The Internet offers plenty of opportunities for bloggers and content writers; you only need [...]

The post Are You a Content Writer? 10 Amazing Sites That Will Pay You for Your Writing! appeared first on Jeffbullas's Blog.

How to Network With Facebook Groups

Do you want to connect to targeted groups of people? Would you like to be more visible on Facebook? Facebook groups give you an opportunity to network with your industry peers as well as potential customers. In this article you’ll discover how to find the right groups to join, and how best to use them for […]

This post How to Network With Facebook Groups first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

The Social Media Examiner Show: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? We’ve got exciting news this week! The Social Media Examiner Show: Subscribe now (for free) and discover quick […]

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Social Media Examiner - Your Guide to the Social Media Jungle

The Automation/Engagement Approach to Social Media Strategy

When it comes to social media, there’s a widely held belief that automation is wrong and that all engagement should be human and one-to-one. When talking about automation, social media gurus and consultants will offer the following reasons why there may be something wrong with automation: Bots, which are fake, automated Twitter accounts, attract bots, […]

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Understanding the True Costs of Your Shipping Policy

You may not own a shipping business, but some days, it may feel as if you do. For many small-business owners, a lot of effort goes into sending merchandise from Point A to Point B, and if you aren’t careful, a lot of money can be lost in the process: You might charge too little […]

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Podcasting for Business: Why Marketers Are Betting on Podcasts

Have you considered starting a podcast? Would you like to discover how to use a podcast to grow your business? To explore why marketers are placing big bets on podcasting, I interview Jay Baer and Joe Pulizzi. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media […]

This post Podcasting for Business: Why Marketers Are Betting on Podcasts first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

7 Clues You Need to Hire an SEO Company

There are many differing opinions on whether or not you need to hire an SEO company to help you, but ultimately it all boils down to timing. There are times in a company’s life that an SEO agency isn’t necessary, and in fact it could do more harm than good. It’s all about being able to ...

22 Headlines That Went Viral. Have These Marketers Cracked the Code?

Headlines were the key tactic to make people buy newspapers, buy books and magazines. Now they make people click and share on the web and your mobile phone. Bloggers, publishers and marketers are always on the lookout for attracting attention to drive traffic, engage with their readers and customers and make money. No clicks and [...]

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25 Free and Low Cost Ways to Market Yourself

I admit it. I’m a media junkie and a marketing warrior. There I said it. I have loved everything about media and marketing from my early entertainment days and broadcast radio career and now my social media consultancy launched in 2007. Some traditional, social and new media, and content marketing tools we have today to market and promote, that are either ...

How to Optimize Your SlideShare Deck for More Exposure

Do you use SlideShare? Are you using it to its full potential? SlideShare decks let you share conference presentations, curate content, create how-to guides and more. But none of that content matters if people don’t see it. In this article I’ll share five tips to get the most out of your SlideShare deck. #1: Make […]

This post How to Optimize Your SlideShare Deck for More Exposure first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

The Importance of Small-Business Procurement

Speakers from the American Express OPEN Summit for Success discuss the wide range of opportunities for working with the government, and the value a small business has in saving the government a significant amount of money. The post The Importance of Small-Business Procurement appeared first on OPEN Forum. Via: Open Forum – Customers

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Top 5 WordPress Tools for Email List Management

As technology continues to evolve, email marketing remains one of the most powerful and effective strategies for any type of business. But in order to use email marketing, you need a strong, engaged mailing list. Fortunately, there are plenty of email list management tools you can use with WordPress to build and manage a great ...

Out of Blog Post Ideas? Try User Generated Content

User generated content is everywhere. On social media, in blog posts, and even on billboards, brands are racing to tap into the power of their users to bring a human and authentic feel to marketing campaigns. Reaching out to fans and customers isn’t just for global brands and advertising agencies. In fact, any marketer can [...]

The post Out of Blog Post Ideas? Try User Generated Content appeared first on Jeffbullas's Blog.

Selecting the Best Quiz Creator to Make Your Own Quiz Online

One of the best ways to drive targeted online traffic, engage your customers and capture leads is to make your own quiz online. Thanks to the arrival of a new class of online quiz creator, creating and publishing your own quiz is easier than ever. I discovered this recently while creating a personality-type quiz for ...

How to Use Visuals to Engage Your Audience

Do you want to create posts that generate higher user engagement? Are your visuals driving social media traffic? People engage better with visual content because it’s easier to understand, can tell a story and evoke emotions more easily than written posts. In this article I’ll show you 11 ways to increase social sharing and fan […]

This post How to Use Visuals to Engage Your Audience first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

What Every Business Owner Should Know About Facebook Advertising

Facebook advertising can be hard to grasp on. First, the platform is always expanding, with new features and capabilities added frequently. Second, your business needs will change. Put those two factors together, and you’re playing a shooting gallery game at a digital carnival. But you can get your brand growth efforts on Facebook off to […]

The post What Every Business Owner Should Know About Facebook Advertising appeared first on SF Gazette.

Research Shows Metrics Marketers Think Matter Most

How are you measuring social media in 2015? Do you know which metrics to watch? Research reveals that over the past four years, most marketers switched to measuring more intangible goals like brand awareness, message effectiveness and brand perception. In this article you’ll discover findings from studies to help you determine which metrics to use to […]

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Pat Croce Reveals His Insights for Acting on Your Passion

The first time I read I Feel Great and You Will Too! by Pat Croce was shortly after it came out in 2000. I’ve since read it two or three more times, and I’ve made it required reading for my kids as well as my nieces and nephews. The book is filled with tips, advice […]

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What Are Callout Extensions and How Do You Use Them?

In September, Google AdWords announced a new ad extension to help advertisers stand out from the crowd and get more clicks. This new extension was dubbed the Callout Extension and it helps improve your click-through rate (CTR) immensely. What Are Callout Extensions? Callout extensions are small snippets of text that appear with your search ads and ...

13 Essential Content Marketing Tips to Convert Website Traffic into Sales

Ever since traditional forms of advertising have started taking more of a backseat, businesses of all sizes are embracing digital marketing strategies to grow brand awareness, pull in revenue and create impact. While more than 91% of B2B & 86% of B2C marketers are using content marketing as the most important part of their digital [...]

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How to Make the Most of Facebook Mobile Ads

Are you paying for visibility on Facebook? Have you tried Facebook mobile ads? Given how many people access Facebook on mobile devices, it makes sense to invest heavily in mobile ads. In this article I’ll share how Facebook mobile ads stack up to other Facebook ads and improve your marketing. Compare the Cost of Facebook […]

This post How to Make the Most of Facebook Mobile Ads first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle

4 Ways to Create an Engaging Blog Experience

Is your blog engaging? Does it keep readers coming back for more? Readability, responsiveness and personalization are essential factors for a successful and highly viewed blog. In this article I’ll share four ways to update your blog to improve the user experience. #1: Display Content With Cards When you see the cards design, you probably think […]

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5 Ways To Create Compelling Content For Your Customers

Attention spans are getting shorter, and so it’s more challenging to attract customers. One solution is to make sure you’re always creating the best content. Here are five ways to do just that from Mashable.com. The post 5 Ways To Create Compelling Content For Your Customers appeared first on OPEN Forum. Via: Open Forum – […]

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The 6 Laws of Remaining Facebook Compliant

How To Keep Your Facebook Ads Account Open and Active Facebook isn’t shy about shutting down and banning ad accounts, and you can be affected by this even if you weren’t intentionally trying to go against the system. Just as Facebook is aggressively killing fake likes, they have no reservations about shutting down ad accounts […]

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Social Login Research Reveals User Preferences: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? New Study: Social Login and Sharing Trends – 2014: A new study from LoginRadius analyzed user preferences for social log-in and […]

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Building Relationships in Government Contracting

Speakers from the American Express OPEN Summit for Success discuss the value of building relationships and networking in finding growth and success in government contracting. The post Building Relationships in Government Contracting appeared first on OPEN Forum. Via: Open Forum – Customers

The post Building Relationships in Government Contracting appeared first on SF Gazette.

Facebook Killing Fake Likes With a Passion

We, like almost every other marketing expert out there, have said for a long time that fake likes on Facebook doesn’t do any good for your campaign, and that it can in fact harm it. Facebook is taking the issue seriously and has started killing fake likes like it’s their passion. We’ve seen reports of […]

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Marketing Partnerships: How to Extend Your Reach With Content Collaboration

Do you create great content other businesses might find interesting? Have you considered collaborating with other brands? To learn how to create marketing partnerships with content, I interview Andrew Davis. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers […]

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Social Media Examiner - Your Guide to the Social Media Jungle

29 Tips on How to Succeed With Your Instagram Marketing – Infographic

Do you ask yourself each day how you can gain more followers on your Instagram account? If so, you’re in the right place. Instagram is a powerful tool for telling a visual story about your brand. As social media users continue to demand more visual content, brands will need a platform where they can share [...]

The post 29 Tips on How to Succeed With Your Instagram Marketing – Infographic appeared first on Jeffbullas's Blog.

Using Past Skills and Persistence to Win Government Contracts

On March 18th, 1990, 19-year-old Cesar Nader stepped off a plane back onto American soil. Although raised in Ecuador since the age of eight, Nader had been born in America. With just $200 in his pocket, he arrived hoping to get a job and earn enough money to move his mother and four younger siblings […]

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How Many Questions Should You Have in an Online Survey?

Sponsored Post When writing an online survey, you want it to be long enough to get the information you need. But if it’s too long, you could dissuade people from taking the survey in the first place. For those reasons, the length of your survey needs to be planned out very carefully. There isn’t one right answer for how ...

How to Make Money and Change Lives with Content Marketing

Here is a unique approach to making money from content marketing. I view content marketing as a reciprocal exchange of value between business and consumer, and the greater this reciprocal exchange of value, the more money is made and the more good is done in the world. The direct business benefits of content marketing (leads, [...]

The post How to Make Money and Change Lives with Content Marketing appeared first on Jeffbullas's Blog.

9 Google Analytics Tips to Improve Your Marketing

Do you use Google Analytics? Are you leveraging the many apps that work with Google Analytics? Integrating data from third-party tools, plugins and platforms with Google Analytics helps you gain insight about your online marketing efforts. In this article I’ll share nine tips to help you get more out of Google Analytics. #1: Add Google Analytics to WordPress [...]

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Social Media Examiner - Your Guide to the Social Media Jungle

Tips for Selling to the World’s Largest Customer

Speakers from the American Express OPEN Summit for Success share tips on selling to the government, from assessing your capabilities to targeting specific agencies. The post Tips for Selling to the World’s Largest Customer appeared first on OPEN Forum. Via: Open Forum – Customers

The post Tips for Selling to the World’s Largest Customer appeared first on SF Gazette.

A Little Known Tactic to Get Free Traffic From Search Engines

You’re wanting more traffic, conversions and sales aren’t you? Who isn’t! Well today I am going to share with you one of the most under-used and yet highly effective tactics to get free traffic from search engines. Competitor research! If done correctly this age old technique is guaranteed to help you identify the “best link [...]

The post A Little Known Tactic to Get Free Traffic From Search Engines appeared first on Jeffbullas's Blog.

How to Create Social Videos With Your Smartphone

Are you using video to promote your brand? Do you want to create videos without having costly equipment? If you have a smartphone, you already have all of the tools you need to create fun and engaging social videos. In this article you’ll find out how to shoot and edit videos to share on social [...]

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Social Media Examiner - Your Guide to the Social Media Jungle

Building Relationships to Win Government Contracts

Helen Callier always wanted to start her own business. Growing up, she had helped her dad, an engineer and college professor, run the family business, an auto body paint and repair shop. She learned the importance of good customer service and having a personal touch in business. “And yes, I do know how to fix […]

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12 Reasons Why Your Business Needs Pinterest Marketing

When it comes to marketing your business, social media engagement is the best way to go. The question is, which social media would you go for? If you have already created a Facebook page, then you then you have made a great start. Your next step should be pinning with the queen of visual social [...]

The post 12 Reasons Why Your Business Needs Pinterest Marketing appeared first on Jeffbullas's Blog.

6 Ways to Attract More LinkedIn Leads

Does LinkedIn bring you a steady stream of prospects? Is your LinkedIn presence optimized? Adjusting how you use LinkedIn changes the way prospects respond to you. In this article you’ll discover six tactics to attract LinkedIn leads and show them how you can contribute to their success. #1: Improve Your Presence If you treat your [...]

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Social Media Examiner - Your Guide to the Social Media Jungle

Will This be the Year of Multi-Touch Attribution?

Do you know what causes an individual prospect to convert and buy your product? If you’re like most marketers, you’ll look at the last thing they touched — maybe a landing page, buying guide, case study, or comparison chart. Then, you’ll begin promoting that piece, thinking it’s your golden opportunity to gain more customers. Unfortunately, ...

Five Google Analytics Shortcuts to Speed Your Analysis

Are you spending too much time fiddling within Google Analytics? Do you want to streamline your analysis experience? Monitoring and reporting Google Analytics data can easily turn into a full-time job by itself, but it doesn’t have to. In this article I’ll share five Google Analytics shortcuts for setting up basic analytics, finding the most [...]

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Social Media Examiner - Your Guide to the Social Media Jungle

How Social Listening Can Improve Your Marketing

Are you listening to what people are saying about your company? Are you responding to those comments? The goal of social listening isn’t just to hear what others are saying about you, it’s to act on those discussions. In this article you’ll discover what social listening is, how it works and how responding improves communication. What Is [...]

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7 Steps to Create a Viral Marketing Campaign

Creating a marketing campaign that “goes viral” is the goal of every marketer. What is the secret to creating a campaign that is going to “go viral?” The answer is complicated. In fact, it’s almost impossible to predict what campaigns will go viral, and which ones will flounder. That said, there are some steps you ...

Google Adwords vs. Facebook Ads: Why You Need Them Both

A few months ago, we broke down all the numbers and took a close look at which was better, Facebook Ads or Twitter Ads. Facebook won that battle without question. With our recent addition of blog posts, resources, and e-courses focusing on Google Adwords, it makes sense that a lot of users have started asking […]

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Facebook is Leading Mobile App Says Research: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? How Do Social Apps Stack Up?: Forrester’s US Consumer Technographics® Behavioral Study shows that a user’s top five most used [...]

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Social Media Examiner - Your Guide to the Social Media Jungle

Do You Know What Your Customers Really Think About You?

With spoken words or unspoken actions, customers tell you what they think of your business every day—and what they wish you would do better. So how can you uncover that information? First, answer the following question: Conducting customer research and analyzing marketing results is: Time consuming Expensive Complicated All of the above None of the […]

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9 Advanced Strategies to Get More Feedback

Sponsored Post Feedback can be very helpful in so many areas of business. But it’s only effective if you can actually get people to provide it. Surveys that are long, confusing or difficult to access tend to discourage people from taking them. And when few people take your survey, the results can be easily skewed. So in order to get ...

Pinterest Traffic: How to Use Pinterest for More Exposure

Do you want to drive more traffic to your site with Pinterest? Are you looking for ways to improve your Pinterest exposure? To explore how Pinterest can help your business I interview Pinterest expert, Vincent Ng. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. [...]

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Social Media Examiner - Your Guide to the Social Media Jungle

Clever Ways to Make the Most of Your Online Marketing Budget

There are many new trends in online marketing and lots of options for where to allocate your marketing money and time. In some businesses, social media and online marketing now accounts for as much as 10 to 15 percent of their total marketing budget. But with so many social media platforms now selling marketing tools […]

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28 Social Media Marketing Predictions for 2015 From the Pros

Are you wondering what 2015 might look like for social media marketing? If the changes in 2014 are an indicator, there will be a lot more changes in 2015. To get a grip on what the near future may look like, we tapped the knowledge of 28 social media pros. Here’s what they had to [...]

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Social Media Examiner - Your Guide to the Social Media Jungle