No one would blame you for confusing San Francisco’s Ferry Building Marketplace, located on the city’s waterfront, for an old-world European market. Ferry boats can be seen in the distance and sunshine streams in from the canopy of skylines overhead, as people go along from vendor to vendor, taking in everything from artisanal olive oils […]
The post San Francisco’s Ferry Building Marketplace: A Big Way to Shop Small appeared first on SF Gazette.
Are you a busy social media marketer? Do you want to find more tools and tips to do your job even better? Marketers are always looking for useful social media tools to increase visibility and productivity. In this article you’ll discover the best tips and tools I shared on the Social Media Marketing podcast this year. #1: [...]
This post 36 Tools and Tips for Social Media Marketers first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
No matter what industry your business is in, you’ve probably encountered misconceptions about what you do or what you sell. And just like an urban legend, a misconception can be hard to shake, since it’s a belief that’s assumed to be a fact. But misconceptions can cost you money. If prospects believe something that’s completely […]
The post Clueless: Fighting Misconceptions About Your Industry appeared first on SF Gazette.
One of the most underused features we’ve seen on Facebook is their Call to Action button. It’s not a new feature, having been out for over a year, but it’s one that can help a lot of campaigns increase conversions and good results. Facebook has given us the ability to place their Call to Action […]
The post Boost Conversions with Facebook’s Call to Action Button appeared first on Ryan Shaw - Your Online Marketing Coach.
Are you wondering what consumers expect from brands when it comes to social media? A serious of new reports answers this very question. Consumers have strong expectations for how brands use social channels. In this article, you’ll discover findings from studies to help you determine what consumers want to see from you on social media. [...]
This post New Social Media Research Shows What People Expect From Brands first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
“Should I start a blog for my business?” It’s a question I’m frequently asked, and although many people assume my answer would be a resounding “yes!” the answer I give most often is, “it depends.” Starting a blog can definitely be a smart move. In fact, it can be one of the most beneficial things […]
The post Should You Start a Blog for Your Business? appeared first on SF Gazette.
You know, you don’t have to create original content every time you sit down to write. It’s true. We’re programmed to think that without brilliant, original content our fickle readers will desert us without a second thought. But, that’s not actually right. What our readers are really looking for is relevant content. Besides, it’s exhausting [...]
The post 17 Ideas On How To Do Clever Content Marketing appeared first on Jeffbullas's Blog.
Did you know new changes are coming to Facebook as of January 1, 2015? Want to know what it all means to marketers? If you’re like most people, you won’t want to sit down and compare line-by-line to find out the exact changes. That’s why we’ve done it for you. In this article I’ll share [...]
This post New Facebook Terms: What Marketers Need to Know first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
There’s no point in creating business content if it doesn’t attract views. After all, content is marketing, bringing eyes to your brand and customers in through your doors. In fact, creating shareable content is integral to the success of a business today. In addition to attracting customers, shareable content can help create brand loyalty and […]
The post Making Shareable Content That Creates a Buzz appeared first on SF Gazette.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Allows Users to Create Their Year in Review: “Public figures can use Facebook Mentions to create their [...]
This post Facebook Year in Review: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Have you experienced a failure in your business (or your life)? Would you like to discover how to turn failures into success and real growth? For this episode of the Social Media Marketing podcast, I’ll explore why failure is important and the lessons I’ve learned from a major failure that happened to me this year. More About This [...]
This post Failure: Why Taking Risks and Failing Is the Path to Success first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
As more party hosts request that guests show up in their tackiest holiday attire, small businesses are rolling out sweaters and other apparel replete with large, gaudy Santa Clauses and snowmen, brightly colored threads—and sometimes even ornaments and lights. The trend of wearing ugly holiday-themed clothing has gotten so hot that The Tonight Show Starring […]
The post Small Businesses Light Up the ‘Ugly Christmas Sweater’ Craze appeared first on SF Gazette.
Customers are like snowflakes: None of them is exactly alike, and some of them may even be flakes. And while it would be nice to be able to employ an estimated 7.125 billion different marketing plans to reach each and every person on the planet, you don’t have time for that. You have a business […]
The post How to Sell to These 6 Customer Personality Types appeared first on SF Gazette.
Buyers have access to a lot more information than they did a decade ago. So, if you’re using old school traditional sales models, it may be time to rethink how you sell your product or service to them. In this week’s Dollars & Sense, David Meerman Scott, a sales and marketing strategist, joins us. He […]
The post New Rules of Sales appeared first on SF Gazette.
Do you want to improve your social media marketing? Are you curious about what works for large companies? The best way to add techniques to your repertoire is to look at what brands with high levels of engagement are doing. In this article I’ll share 26 tips, an A-Z guide, from brands doing an excellent job [...]
This post 26 Ways Brands Succeed With Social Media Marketing first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Jill Schimpff sounds a little out of breath on the phone. “We’re up to our necks in candy canes right now,” she explains. “What can I do for you?” Schimpff pulls, molds and bends spun sugar all day alongside her husband, Warren, whose ancestors started Schimpff’s Confectionery 123 years ago in Jeffersonville, Indiana. Christmas season […]
The post Hometown Favorites: Local Businesses That Bring Generations Together appeared first on SF Gazette.
Do you want more from Google Analytics than standard reports? Did you know you can get custom data? Google Analytics lets you create custom segments, dashboards and reports to find the information that’s most relevant to your business. In this article I’m going to show you to use these Google Analytics features. #1: Custom Segments Segments let [...]
This post How to Use Google Analytics Custom Segments, Reports and Dashboards first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
2014 saw the world of social media take some new turns; some for better, others for worse. We’ve seen mobile use skyrocket; activity on social media during TV shows rise (according to research by Virgin Media) and the arrival of shopping via Twitter. But with the year coming to a close, it’s time to have [...]
The post The 7 Top Social Media Trends That Will Impact Your Marketing In 2015 appeared first on Jeffbullas's Blog.
Do you need more leads for your business? Are you looking to better understand your fans? When you collect data from your fans, you can make your products better and improve customer service. In this article I’ll share three ways to use social media to gather leads and insights from your fans. Why? Social media [...]
This post How to Grow Your Leads With Social Media Marketing first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
You’ve probably heard the saying “The money is in the list.” While the line’s been overused and is a gross simplification, the overall message rings true: If you don’t have an email list, you’re only hoping that your online marketing is going to work. When social media first started to hit it big, pundits opined […]
The post Why Email Is Still One of the Most Effective Marketing Tools Around appeared first on SF Gazette.
This holiday season you may notice an intriguing trend among small businesses in your community: They’re promoting each other’s products and services more than ever before. Many small businesses have learned the benefits of banding together, thanks in part to events like Small Business Saturday. The pros of partnering up with other businesses to drive […]
The post Local Businesses Use Cross-Promotion to Drum Up Holiday Sales appeared first on SF Gazette.
Could you use more traffic to your blog? Have you considered Facebook ads? To get the most out of your Facebook marketing efforts, Facebook ads can help drive quality traffic to your blog content. In this article you’ll discover how promoting blog content can help maintain your Facebook reach. Facebook Changes Many marketers rely on [...]
This post How To Use Facebook Ads to Promote Your Blog Content first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Twitter can be the start of a business relationship or the inspiration for your next profitable idea. It connects people who can be contacts in life and in work. Here are five things you should remember before choosing who to follow on Twitter from Inc.com. The post 5 Things To Remember Before Following Someone on […]
The post 5 Things To Remember Before Following Someone on Twitter appeared first on SF Gazette.
Connecting and influencing your clients can turn them into ambassadors for your brand, but how do you do it? Robert Cialdini, a professor of marketing at Arizona State University and the president of Influence At Work, tells us how to perfect the art of persuasion through something he calls social proof. The post Social Proof: […]
The post Social Proof: Small Business Owners and The Art of Persuasion appeared first on SF Gazette.
Facebook has one more change for 2014 it seems, and they’re ending the year by giving Page administrators an early Christmas gift with new features designed to make the post publishing process easier and more effective for businesses. Facebook’s new publishing features are all things to be exciting about, as it will give Pages more […]
The post Facebook’s New Publishing Features Combat Declining Reach appeared first on Ryan Shaw - Your Online Marketing Coach.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Brings New Call-to-Action Buttons to Pages: “Designed to bring a business’s most important objective to the forefront [...]
This post Facebook Call-to-Action Buttons: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Your email inbox may fall to the wayside when you’re really busy. But some new research suggests you may not want to let that happen. A survey by MailTime, an app that helps organize email, found that most people—52 percent—expect to get an answer to work-related emails within 12 to 24 hours, according to MarketWatch. […]
The post Why You Should Answer Emails Quickly appeared first on SF Gazette.
“Everything must be handcrafted, must be made in house,” declares FIKA co-founder and CEO Lars
The post FIKA: Creating a Sweet Escape From the Daily Grind appeared first on SF Gazette.
Do you have a content marketing strategy for your business? Would you like to discover how to create and distribute content that will drive sales for your company? To learn how to grow your business with content marketing, native advertising and more, I interview Robert Rose. More About This Show The Social Media Marketing podcast is an on-demand talk [...]
This post Content Marketing: How Businesses Can Grow With Content first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
There is a seismic shift in media. The old guard is ignoring it and new upstarts are embracing it. The eyeball domination that made TV “the” media for the last 50+ years is now moving online. Digital is doing to TV what television did to print and radio. Disrupt and disturb. Digital mobile media is redefining [...]
The post 10 Ways to Succeed in the New Age of Mobile Content Marketing appeared first on Jeffbullas's Blog.
When social networks became prevalent in households across the nation and organizations began using them for marketing, communication and customer service efforts, many business leaders thought it was the answer to their sales prayers. “We need a Facebook page!” “Let’s make a viral video!” “I want a million Twitter followers!” What everyone failed to remember, […]
The post Why Big Social Media Numbers May Not Mean Big Sales appeared first on SF Gazette.
Are the majority of your Twitter followers using a mobile device? Do you want to optimize your Twitter profile for mobile views? Understanding how to design your Twitter profile for mobile views helps you put your best foot forward. In this article you’ll find four ways to make sure your Twitter profile makes a great [...]
This post How to Optimize Your Twitter Profile for Mobile Users first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
In his classrooms at West Point and Dartmouth’s Tuck School of Business, Jeff Weiss teaches complex negotiation strategies, but he bans the word “compromise” because he doesn’t want his students to think negotiation is “a game of creating concessions to drive compromise.” Thinking this way, he tells OPEN Forum, leads to very unsatisfactory results. In […]
The post Stop Haggling and Start Negotiating Properly appeared first on SF Gazette.
One of the really cool things about technology is how it continues to help small-business owners reach their target markets in a faster, more streamlined fashion. In the “old days,” if you wanted to put on an event for a large group of customers or prospects, you’d have to worry about all sorts of logistics, […]
The post Webinars Made Easy: A Small-Business Primer appeared first on SF Gazette.
Do you need an easy way to find new content to pin? Would you like to see pins from people other than those you follow? Finding good content to repin has always been crucial for Pinterest success. The solution is to follow interests on Pinterest. In this article I’ll explain how to find and use Pinterest [...]
This post Pinterest Interests: What Marketers Need to Know first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Do you need an easy way to find new content to pin? Would you like to see pins from people other than those you follow? Finding good content to repin has always been crucial for Pinterest success. The solution is to follow interests on Pinterest. In this article I’ll explain how to find and use Pinterest [...]
This post Pinterest Interests: What Marketers Need to Know first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Twitter is a tool. If you think it is going to save your marketing job, make the planet move sideways or transform your love life then you are very mistaken. For starters, I am a huge Twitter fan and I have been using it for years (for both business and leisure). It has been a [...]
The post A Little Used Technique To Grow Twitter Followers Fast appeared first on Jeffbullas's Blog.
Manhattan’s Fetch Club was the kind of business that seemed made for New York City—a “plush 5-star hotel and spa” for dogs. It offered its canine clients cozy designer bedrooms, colorful playrooms and a fitness room with treadmills and state-of-the art exercise equipment. Other amenities included a full-service grooming salon and a nightclub with gold […]
The post A Club for Dogs Tries to Keep Its Head Above Water appeared first on SF Gazette.
As a successful small-business owner, you’ve probably nailed down the key moving parts of your company—location, inventory, staff training and advertising. But, do you feel pretty? I don’t mean prancing around your office or store like Maria in West Side Story (although that might earn you some free media attention). I mean, how attractive are […]
The post Vision Quest: How to Make Your Business More Beautiful appeared first on SF Gazette.
In the previous part of the series “ The Essential Guide on How To Generate Leads With Blogging” we have analyzed the importance of using surveys in preparing and optimizing the lead generation campaigns for an online business. Once again, I encourage you to review the big picture. More exactly, let’s see where do we [...]
The post The Essential How To Guide on Generating Leads with Business Blogging – Part 4 appeared first on Jeffbullas's Blog.
Not all of us are born networkers, so we have to work at improving the skill and it is a vital one. Fortunately, networking is a fundamental skill that you can develop with a little effort. You never know where your next referral will come from, so it behooves you to wear your networking hat ...
The post Network More Powerfully Using These 4 Skills appeared first on Small Business Trends.
Many cities and towns across the United States have been adding bike lanes to their streets as a way to accommodate bicyclists in their communities and encourage an eco-friendlier mode of transportation. Despite the numerous known benefits of cyclist-friendly communities, local business owners don’t always embrace having bike lanes outside their business. In Newark, New […]
The post Local Business Owners Dispute Bike Lane Plans appeared first on SF Gazette.
Most people are familiar with the hibiscus plant for its beautiful tropical looking flowers, but Sean Shafik the Co-Founder and CEO of TK Hibiscus knew that this plant actually offers unique health benefits that have been valued around the world for centuries. He hopes that our Panelists read the tea leaves correctly and decide that […]
The post Elevator Pitch: TK Hibiscus appeared first on SF Gazette.
How’s the visual appeal of your content marketing? Is it mediocre or outstanding? There’s quite a few reasons to integrate high-quality visual content in your blogs and social media posts. Not only is visual content processed much faster than the written word, but it’s much more memorable.People retain only 20% of what they read and [...]
The post 4 Tools to Enhance the Images in Your Content Marketing appeared first on Jeffbullas's Blog.
The Facebook Changes of 2014 One thing you can rely on with any aspect of online marketing is that it’s going to change all the time, sometimes it seems even from day to day. Facebook is no different, and part of the reason they stay at the top of the social media marketing (and social […]
The post What’s Changed in 2014: Getting Ready for the Facebook of 2015 appeared first on Ryan Shaw - Your Online Marketing Coach.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Introduces New Tools for Media Publishers: These new Facebook media publishing tools allow you “to target posts, [...]
This post Facebook Media Publishing Tools: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
For many, social media is mystifying. Sure, we all know we must embrace it in order to better connect with current customers, attract new clients and expose and expand our brands. But every week it seems a new social platform has launched, making a crowded marketplace even noisier and more confusing. Entrepreneurs may know they […]
The post Solving the Mysteries of Social Media appeared first on SF Gazette.
Targeting is one of the most complex aspects—if not the single most complex aspect—to consider when you’re running your Facebook Ads campaigns. The sheer number of options alone you have to choose from when targeting can easily become overwhelming. Knowing the right time to target what users can become even more complicated. When is the […]
The post Retargeting on Facebook Ads appeared first on Ryan Shaw - Your Online Marketing Coach.
How would you feel about paying more for your Shopping Ads on branded search terms? A new Google Shopping test, spotted recently by Andy Taylor at RKG, actually directs branded search traffic to a Google Shopping results page, rather than back to your website or your own Shopping Ads. RKG published this screenshot of a test ...
The post Is Google Stealing Your Traffic Again? A Shopping Ads Test Sheds Light appeared first on Small Business Trends.
Do you use images in your social media marketing? Are you interested in finding ways to create more shareable visual content quickly and easily? To learn how to create shareable images that enhance your social media marketing, I interview Kim Garst. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social [...]
This post Visual Content: How to Create Shareable Images People Love first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Ask Brittany Hodak about her early career aspirations and she’ll tell you of her childhood passion for music—and her apparent inability to carry a tune. “There was actually a rule when I was growing up: I wasn’t allowed to sing in the house or the car because my voice was so bad,” she recalls. “My […]
The post How ZinePak Gives a Voice to Music’s Biggest Stars appeared first on SF Gazette.
It’s where most business owners got stuck during their website design. It’s the one thing we want to change when we think our brand needs a refresh. Yep. It’s the home page of our website. Done properly, it’s a welcome mat for the best target audience your business could ever hope to attract. It shares […]
The post How These 5 Websites Crush Home Page Design appeared first on SF Gazette.
Consistency is both the most important part of being successful in blogging and the most difficult. The journey often starts with passion but then it needs to become a habit. At first, you have a fountain of never ending topics that you can tackle. You jump in with both feet and probably start writing once [...]
The post Experiencing Blogging Block? Then You Need These 6 Tips and Tools appeared first on Jeffbullas's Blog.
Sponsored Post What if there was one simple tool that was powerful enough to have an impact on your entire marketing strategy, from advertising to in-person sales? Well, there is such a tool, and you have probably even used it before. But you may not realize just how many different ways it can apply to your marketing efforts. So what ...
The post 22 Ways to Enhance Your Marketing With Just One Tool appeared first on Small Business Trends.
Looking for the best ways to publicize your content? Want more social exposure from the get-go? Sharing on a variety of social media platforms in different ways helps you engage with a variety of audiences. In this article I’ll share posting guidelines you can use to promote your content for the first 24 hours after [...]
This post How to Boost Your Content Reach With Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Blogging can be fun when you write about your passions. But blogging for business is more about generating leads from your content and turning them into sales. It’s the serious tip of the the art of blogging. Business blogging needs robust processes, tools and frameworks In the previous part of the series “The Essential How To [...]
The post The Essential How To Guide on Generating Leads with Business Blogging – Part 3 appeared first on Jeffbullas's Blog.
Have you ever wondered what it would be like to live in another century? What would it be like to live in an old house, wear old-fashioned clothing, and eat and drink the food and beverages of the era? If you have an interest in history, then a “new” beer from Ardent Craft Ales in ...
The post Virginia Brewery Creates Beer With Historical Significance appeared first on Small Business Trends.
Your December is probably packed with holiday parties and networking events, but it’s a coveted skill to masterfully maneuver through them so you never get caught in a conversation with someone who monopolizes all your time. In this week’s Business War Chest, Debbie Leonard, author of “The C’crets of Networking: A Guide to (Tactfully) Navigating […]
The post Characters to Avoid at Networking Events appeared first on SF Gazette.
Your December is probably packed with holiday parties and networking events, but it’s a coveted skill to masterfully maneuver through them so you never get caught in a conversation with someone who monopolizes all your time. In this week’s Business War Chest, Debbie Leonard, author of “The C’crets of Networking: A Guide to (Tactfully) Navigating […]
The post Characters to Avoid at Networking Events appeared first on SF Gazette.
Is there a place for Instagram in your marketing plan? Do you want to use Instagram effectively for your business? Instagram is more than a fun, photo-based social network. It can help you promote your products or services, get more leads and generate conversions. In this article I’ll explain how to use Instagram to drive big [...]
This post 5 Ways to Improve Your Instagram Marketing first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Have you given much thought to the changes that are coming in digital marketing? While it’s a common tendency to assume things will remain the same, it never happens that way — especially in the digital marketing space. Paying attention to all of the following trends will help prepare your company to connect with consumers through ...
The post 5 Ways Digital Marketing Will Change in the Coming Year appeared first on Small Business Trends.
Keeping your existing base of customers is essential to staying in business. And for a business owner, one of the most frightening experiences is discovering that your customer base is leaving you in droves. Why so scary? Well, for one thing, numerous studies have shown that it’s much easier to sell to an existing customer […]
The post Clues Your Customer Base Is Abandoning You (and How to Stop It) appeared first on SF Gazette.
Is social media going to be a big part of your holiday marketing plans this year? True, it’s already December, but the beauty of social media is if you haven’t yet planned a holiday strategy, you still have time. Russ Laraway, head of small-business accounts at Twitter, says the research shows there’s a “huge opportunity […]
The post How Marketing on Twitter Can Help Boost Holiday Sales appeared first on SF Gazette.
Google just can’t catch a break in Europe. The search giant has been embroiled in an intense legal battle over its allegedly anticompetitive position since 2009, and despite its efforts to appease European officials by displaying paid Shopping ads by competitors in the SERPs, the European Commission still isn’t satisfied that Google is playing fair. ...
The post Google Can’t Catch a Break in Europe – Will it Spell the End? appeared first on Small Business Trends.
Are you getting maximum results from your visual content? Do you use fonts, colors and clever effects to make your company’s images more recognizable? Graphics that are consistent with your company’s established image increase your audience engagement by creating familiarity. In this article you’ll discover how to use simple design tactics to help your audience [...]
This post How to Create Social Media Images That Support Your Brand first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Angela Jia Kim, the co-founder of Savor the Success, and Denise Blasevick, the CEO of the S3 Agency, answer viewer questions about competing against big online brands and advice for starting an online store after finding success in retail. The post Big Competitors & Starting An Online Store appeared first on OPEN Forum. Via: Open […]
The post Big Competitors & Starting An Online Store appeared first on SF Gazette.
Have you ever spent hours, days, or even weeks trying to plan that perfect social media campaign? If so, you are by no means alone! The amount of people marketing directly to consumers on social media has gone up exponentially over the past year, and rightfully so. Over 1.3 billion people log into Facebook alone [...]
The post The Top 10 Facebook Campaigns of 2014 appeared first on Jeffbullas's Blog.
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention. What’s New This Week? Twitter Rolls Out New Photo Filters: The new filters will allow you “to spice up your photos.” We’re rolling out [...]
This post Twitter Expands Photo Filters: This Week in Social Media first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Most small-business owners incorporate “offering the best customer service possible” into their companies’ mission statements. So why do so many customers still get an awful experience? And what can you do to turn their experience around? First let’s take a look at three key reasons businesses fail at customer service: 1. You see customer service […]
The post Why Your Customer Service Is Still Lousy (and What to Do About It) appeared first on SF Gazette.
Sponsored Post Satisfied customers lead to business growth. But in order to make sure your customers are satisfied, you need to run regular customer satisfaction surveys. These surveys go well beyond simply helping you determine your customer satisfaction levels. Here are 18 benefits. Increase Retention Just by Asking Customers like to know that you value them. So asking them ...
The post 18 Ways Customer Feedback Will Grow Your Business appeared first on Small Business Trends.
Do you have a content sharing strategy for your business? Are you interested in discovering ways to leverage great content to promote your business and drive sales? To learn how to build a following by sharing other people’s content, I interview Guy Kawasaki. More About This Show The Social Media Marketing podcast is an on-demand talk radio [...]
This post Content Sharing: How to Build a Following Using Other People’s Content first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
To help make the process easy, we’ve created our Facebook Ads Do’s and Don’ts. When you’re learning the Facebook Ads system, it’s important to know what you should do and what you shouldn’t do. While the system is extremely complex with a lot of nuances, there is a clear list of do’s and don’ts when […]
The post The Do’s and Don’ts of Facebook Ads appeared first on Ryan Shaw - Your Online Marketing Coach.
At some time or another, it happens to all of us. Now and then, no matter what you do or how much you bend over backward to keep them, a client leaves, and there’s not much you can do about it—at least, not in the short term. What you must remember is that losing a […]
The post Don’t Panic: Steps for Winning Back a Lost Client appeared first on SF Gazette.
If you sell products online, you want to make your products appealing. But instead of focusing on the product itself, most businesses would be better served thinking more about their customers. More specifically, how does the product or website make customers feel? People are emotional creatures. And those emotions have a definite impact on consumer ...
The post Negative Emotions Can Increase Sales Just as Much as Positive Ones appeared first on Small Business Trends.
You just finished writing your latest marketing email and clicked “Send.” Before congratulating yourself on another to-do checked off your list, consider this: Whether you’re a seasoned pro or a newbie at email marketing, chances are, you’re likely making one of the following email marketing errors. Triggering Spam Filters If you’re doing things right, at […]
The post Why Your Marketing Emails Aren’t Working appeared first on SF Gazette.
A new Google mobile search feature may end up benefiting physical stores much more than ecommerce retailers. The feature seems to support a rising trend in which consumers are actually researching products online first only to later buy them at a physical location. Google has introduced a 360-degree product view on its Google Shopping results ...
The post Google Mobile Search Gives 360 Degree Product View, Places to Buy appeared first on Small Business Trends.
Which Thanksgiving food are you? Which punk icon are you? How will you meet your significant other? Were you cool at school? Which Emoji Should You Be Reincarnated As? The list of quizzes can go on and on as the Buzzfeed’s army of 100 content creators produce one to five quizzes every day and millions [...]
The post 6 Great Examples of Facebook Quiz Marketing appeared first on Jeffbullas's Blog.
Are you using WordPress for business? Do you need to streamline key online business processes? With WordPress plugins, you can automate online sales, customer service, project management, email marketing and more. In this article I’ll share nine online business activities you can streamline with WordPress plugins. #1: Implement the Sales Process It’s never been easier [...]
This post How to Use WordPress Plugins to Streamline Your Business first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Local businesses have a lot of different options when it comes to getting the word out about their products or services. But there’s one option you probably haven’t considered. It has worked wonders for The Help Key, a computer repair shop in Port Washington, Wis. Owner Andy Bretl has a personalized license plate on his ...
The post How a Vanity License Plate Can Help Grow Your Business appeared first on Small Business Trends.
Are you missing out on one of the hottest markets in the U.S.? The number of single people in America is on the rise, and small businesses that recognize the business opportunities this growing group represents could earn lasting loyalty. The fact is, for the first time since the government started keeping these statistics, more […]
The post Hot Market: Targeting All the Single Ladies (and Men) appeared first on SF Gazette.
Traditionally, many of us celebrate the new year with resolutions to better ourselves. Resolutions can range from taking a special trip to going to the gym more frequently in order to get fit. But how about the fitness of your business? For this new year, make sure to include a few resolutions for getting your […]
The post Make New Year’s Resolutions for Your Business appeared first on SF Gazette.
I think I have a problem. I spend too much time on Facebook. I find myself constantly opening a new tab and the first letter I would hit would be “F”. Does that sound familiar to you? While that may sound okay, it’s not. I was killing tons of productive time that I could have [...]
The post How to Stop Wasting Time on Facebook appeared first on Jeffbullas's Blog.
Do you want to understand your social media return-on-investment (ROI)? Are you tracking the customer journey in Google Analytics? In this article you’ll discover how to collect and analyze the data you need to properly calculate how social media marketing impacts your business. #1: Create a Custom Segment The good news is that you already [...]
This post How to Measure Your Social Media ROI Using Google Analytics first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Some high-end restaurants are taking a cue from theaters and sporting events by selling prepaid tickets. A few restaurants in Chicago, New York and other major cities in the United States already sell tickets, particularly for pricey, prix-fixe meals. But a new Chicago-based venture called Tock has finetuned the restaurant ticketing model. Several restaurants, including […]
The post Upscale Restaurants Try Out New Recipe for Success: Selling Tickets appeared first on SF Gazette.
When market researchers at the Steamboat Springs Chamber Resort Association asked the town’s visitors if they would recommend the town to others, 70 percent said yes. That might not seem like a bad rating. But people within the Colorado resort town weren’t pleased. In fact, the rating had dropped by seven points since the last ...
The post Resort Town Steamboat Springs Takes Customer Service Training appeared first on Small Business Trends.
Whether you’re a solo entrepreneur looking to make your first hire of a marketing employee or a growing business looking to build out this key department, you may find this type of position — above and beyond many others — to be challenging to fill. A software engineer needs to know how to code. An ...
The post The Ultimate Guide to Building Your Marketing Dream Team appeared first on Small Business Trends.
Are you advertising on social media? Do you want more attention for your social media ads? The way you design your ad impacts how much attention it gets with social media. In this article you’ll discover what the brain pays attention to and tactics for holding that attention. How Attraction Works Each second, your senses are [...]
This post How to Improve Your Social Media Ads Using Brain Science first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Attending business networking events for me has often been a waste of time. It feels like speed dating without a happy ending. Too many people with business cards and nothing in common. The experience? Frustrating, fake and futile. Much snake oil and not enough authentic connecting. The social web has reinvented that desperate business networking. [...]
The post 25 LinkedIn Facts and Statistics You Need to Share appeared first on Jeffbullas's Blog.
Earlier this month, Facebook published an article on its site discussing how visible brands and businesses should be in users’ news feeds. According to Facebook, its goal is to cut down on overtly promotional updates from brands, thereby making the user experience more enjoyable. As the article reads, “Beginning in January 2015, people will see […]
The post Is It Time to Abandon Facebook for Business Advertising? appeared first on SF Gazette.
Small Business Saturday drew crowds—along with some high-profile shoppers—to locally owned businesses across the country this past weekend President Obama brought his two daughters Sasha and Malia to Washington, D.C.’s Politics and Prose independent bookstore, where they bought 17 titles—including Heart of Darkness by Joseph Conrad and young-adult novel Redwall by Brian Jacques. (Vox has […]
The post Small Business Saturday Gives a Jolt to Local Businesses appeared first on SF Gazette.
Everyone knows that content is king. The UK consulting firm Content+ found that having a blog gives sites 434 percent more indexed pages and 97 percent more indexed links. Combined with the fact that the Pew Research Center reported in 2010 that 58 percent of U.S. Internet users research products and services online, it’s easy ...
The post The Secret Formula to Better Content Ideas appeared first on Small Business Trends.
Have you heard about the Pinterest smart feed and how it impacts your exposure? Are you wondering what it means for your pins? With its new smart feed, Pinterest enhanced key features, which means you need to do things differently to make your pins stand out. In this article I’ll explain the Pinterest smart feed [...]
This post How to Optimize Your Pins for the Pinterest Smart Feed first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
Why You Need To Start Marketing on YouTube Using videos for marketing, especially when using YouTube as a social media platform, is a great strategy for boosting both your content marketing and your Facebook marketing. Any time you can add an extra platform to your marketing efforts, it will likely have a positive result. You […]
The post How YouTube Can Revolutionize Facebook & Content Marketing appeared first on Ryan Shaw - Your Online Marketing Coach.
Are you using Twitter advertising to promote your business? Would you like to improve your advertising on Twitter? Twitter’s new campaign reports help you understand how users engage with your paid content. In this article you’ll discover how to navigate the Twitter Ads reporting platform to obtain quality insights about your target audience. Why Use [...]
This post How to Use Twitter Campaign Reports to Improve Your Twitter Ads first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
