Welcome to our weekly edition of what's hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What's New This Week Snapchat Now Serves 10 Billion Daily Video Views: “Now users are watching 10 billion videos a day on [...]
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- Your Guide to the Social Media Jungle
Marketing a business online is no simple task. There's a lot that goes into it. And members of our small business community have plenty of experience dealing with online and content marketing. Here are some of their top tips for online and content marketing.
You've probably heard the popular saying that content is king. But that's not necessarily the case, if you're talking about creating short, generalized content. Instead, John Jantsch recommends in this Duct Tape Marketing post that you focus on creating content that is long and useful and epic.
Your website can be a major factor when it comes to making sales. So you need to make it really work for you. Here, Joe Peters shares some tips for making your website a better salesperson in the Cirrus Insight blog.
There are plenty of different ways you can automate your marketing efforts to save time and make them more effective. Brent Csutoras shares some thoughts in this Search Engine Land post and Marketing Nerds podcast with James Loomstein. The BizSugar community also comments further on the post here.
Remarketing campaigns can be incredibly effective when it comes to attracting customers who have previously bought from you or at least visited your site. And it's not just for ecommerce businesses anymore either - as Laura Collins explains in this Marketing Land post.
You've already heard about how businesses can use social media to interact with customers. But you might not be grasping just how big of a boost social media can provide. Mandy Edwards makes the case for social media marketing in this SteamFeed post.
Coming up with a constant stream of ideas is essential to any good content marketing plan. To unlock all of those new content ideas, Jason Quey recommends using the crystal effect in this post on the ContentMarketer.io blog. And BizSugar members share their thoughts on the post here.
Email is a great way to market to and communicate with customers. But you'll likely need some of the tools outlined in this Exit Bee post by Vanhishikha Bhargava in order to really get the most out of your email marketing strategy.
When you're utilizing content marketing, you need to be very intentional when it comes to planning, creating and sharing that content. Here, Nick Davies shares some ways that you can make the most of your content in the Pretty Pragmatic blog.
When creating content for your business, you have to consider many different factors. You want it to be relevant and valuable. But you can also use kindness to really make your content stand out, as Sara Wachter-Boettcher explains in this Content Marketing Institute post. You can also see conversation surrounding the post over on BizSugar.
Businesses today don't necessarily need teams that all work out of the same office all the time. Whether you're considering hiring some outside marketing help or just letting your team telecommute from time to time, you might have some misconceptions about remote workers, like the ones outlined in this Redbooth post by Lisette Sutherland.
If you'd like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.
Online Photo via Shutterstock
This article, "10 Tips for Online and Content Marketing" was first published on Small Business Trends
Have you heard of Google AMP? Want to know how it will impact your blog? To discover more about Google AMP and the future of blogging, I interview Leslie Samuel. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers [...]
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- Your Guide to the Social Media Jungle
Are you creating content on Snapchat, Blab, Vine, Periscope, or Facebook Live? Want to reuse that content on other social channels? Whether it's a live broadcast on Facebook, a quick snap on Snapchat, or short audio from Anchor, you can save and download your social content and share it across all of your profiles. In [...]
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- Your Guide to the Social Media Jungle
You want to get noticed by influencers don't you?
The trick is not to yell “me, me, me” over the rooftops.
Unfortunately, I see exactly this tactic nearly every day. Here's a recent email I received:
I get this exact template ALL THE TIME. It reads like this:
From people I have never met, who offer me nothing in return.
Now to be honest, sometimes the resources they send are great, and from time to time I'll even link to them.
But what would go SO much better would be if someone offered me something, anything related to what I'm working on.
So, in light of this movement towards depersonalization, I'm going to pitch you all on how you can engage with people BEFORE demanding something from them, as well as give you some ideas for what you can offer in that outreach email.
Here are 11 ways to build a relationship before asking for something in return.
What do influencers value most?
Their audience, of course!
What I love (love!) is when someone sparks a discussion on my blog. Afterall, the point of writing content, lest we forget, is to spark conversation.
For example, here's a great discussion that took place on BareMetric's blog not that long ago.
The question was originally to Josh, but the first person to answer was actually another member from the audience. Once the ice was broken, more comments flooded in.
Influencers love to see this! Do this just a few times on their blog, and they will remember you.
My most successful outreach campaigns (by acceptance rate) are always requests to interview someone on our podcast.
And, not surprisingly, these are the outreach campaigns I respond to the most as well.
Does it surprise anyone that I have much better luck featuring someone on my podcast than asking a stranger for a link?
Probably not. In fact, I don't think I've ever turned one down myself.
People like to be featured, influencers especially. It's what got them there in the first place after all.
And afterward, you can capitalize off that new personal relationship to maybe get a link (possibly even to that very same podcast – see how it works?).
Let's stop thinking digitally, just for a moment. We tend to default there automatically since we all work online.
But it's not all that hard to transition out of it, we just have to ask for someone's phone number, or physical address.
Here's an email I received from Sara at Socially Stacked, in which she offered me a free t-shirt in exchange for changing my link (which was already to them, she just wanted an update).
Everyone loves free t shirts – especially people who went to college and lament the fact that post college they are so hard to get!
P.S. – You know what I love most about this shirt – my girlfriend likes it. Yes, it's actually a quality shirt, and it's the first time someone ever sent me a physical gift for a digital action. #remembered.
Sticking with our recent theme of non digital acts of affection, let's move onto buying launch, which I've seen recommended by not just one but two great entrepreneurs (Ramit Sethi and Neil Patel).
Now you might be wondering if they have so much money and you, potentially, don't – why would you buy them lunch?
Remember, it's not about the money, it's about the gesture.
Offering to buy someone lunch is like saying, “I know your time is valuable. I'd like to treat you in exchange for spending it on me”.
This tactic will allow you to move levels above your traditional social / entrepreneurial class, and the cost of lunch (<$30) is well worth the advice (which usually costs hundreds per hour).
Positive reviews are how many search engines work, such as iTunes, Amazon, and TripAdvisor.
Unfortunately they're a pain in the butt to get, because they require the person to create an account, log in, and post something after they've already received all the value there is to get.
They have no incentive to leave a review, which is why so many great products and podcasts have relatively few reviews.
So if you want to stand out in the crowd, a relatively easy way (5 minutes, seriously), is to write someone a review.
A spin on that is to send someone an offer for a testimonial. I used this recently myself by offering Drip, the email marketing software I use, a testimonial solely because I like their product so much:
About a month after I provided them with the testimonial, they demonstrated our blogger outreach software and became a customer. An unintended but welcome consequence!
Speaking of products, have you considered offering yours for free?
If your product is inexpensive, or digital, this is a super simple way to get a few folks on board.
People love free swag (remember the t-shirt example).
This works great in tandem with a product review if you're marketing an eCommerce website or SaaS!
The other day my partner met with a potential client. He didn't close the deal.
The reason, the client said, was because his LinkedIn profile was lacking connections.
Now, this might seem like a very arbitrary reason to ding someone (to us it did), but the point is that your online profiles matter.
They're your reputation.
And when it comes to LinkedIn, one of the ways to make it sparkle is through Skills & Endorsements.
So, spend some time and hand out a few recommendations. It's free, and the person gets a notification when you do it!
A tip that Brian from VideoFruit recommends is to join someone's newsletter and answer their first email.
As someone who has a newsletter and in whose first email is a question, I can say that people rarely take the time to answer this question and engage with me.
But I always respond when someone does.
Sign up for the newsletters of your favorite influencers and actually let them know you're following along.
This is by and large the most valuable thing you can do for someone.
A valuable introduction, is, well, invaluable.
Here's an example of this happening to me just the other day:
In addition to helping two people at the same time, you'll also be helping yourself by tightening your own network.
And trust me, if the two people get major value out of meeting each other they will NEVER forget who made that introduction.
Another thing I'm looking for is successful case studies that prove the points I try to make elsewhere.
For example, if I write and publish this article about building relationships, I'd love for someone to put it into action and use one of the techniques and then let me know.
Another example is with my software – we're constantly on the lookout for success stories, and when one comes my way, you're guaranteed to get featured with a link.
I did this recently as well with Drip in an article I wrote about how we achieved nearly 1000% ROI on Black Friday with Drip. In turn, they featured us on their blog and on Medium (note how in this example we've used multiple techniques including the testimonial and the case study to build a relationship with another software tool in our niche).
This last one is a fun one, but why not wish someone a happy birthday, which you can do on FB and G+.
It will make you feel good, try it!
We've been way more successful at getting links (and many more things much more valuable than links), when we thought first about what we could give and thought last about what we could take.
I've also been much more generous giving out links and other things when the tables were turned.
How do you like to build relationships with influencers?
Guest Author: Dave Schneider is the co-founder of NinjaOutreach an all in one Prospecting and Outreach tool which was created to streamline the process of connecting with influencers. He can also be found @ninjaoutreachand his business blog SelfMadeBusinessman.
The post 11 Ways To Engage Influencers Before Asking For Something appeared first on Jeffbullas's Blog.
Friendships are important. Some are long-term and some are just beginning, but they are what make us connect as human beings.
Positioning your business on social media is no different than having these type of friendships.
You need to advance your social media marketing to continue to nurture and court the following “friends”;
While your content marketing goals should include nurturing the first three “friend” groups, your long-term business growth must focus on the fourth group – the future “friendships” you have not yet made.
You can't just cast out a wide net, hoping to catch a few new prospects. That is wasteful in terms of time and money.
So here are 4 rules of friendship that can guide your content marketing and help you find future customers.
Image Source: Pixabay
Part of choosing friends wisely is hanging out in the right places, so you meet the kind of people you will be compatible with. And so it is on social media.
You must understand each social channel, so that you can choose only those that will bring results. Jumping onto every new platform that may come along is a big mistake. You will be wide but not deep, and your message will be diluted on all of them.
It takes time to nurture a marketing campaign and an audience.
Because of the time involved, it is better to have a few close friends (channels) than numerous acquaintances.
If you only select two platforms and do them well, you will see far better ROI than if you pick 5-6.
Image Source: Flickr
You want to be of value to your Sally or Joe. To do that, you cannot just produce an amazing piece of content. You have to dig in with it.
Here is how you do that:
Hemingway editor and Grammarly are both good. And for readability, get a tool like Read-able.com. And if you have any concerns about getting too sophisticated, pull out a copy of The Old Man and the Sea by Ernest Hemingway and read it. Follow his lead – no adverbs, no frills, and no three-line long sentences.
All of these updates have consequences for your content.
Image Source: Pixabay
How you package your content is pretty important – not just for Sally and Joe but for the platform you are using. You can take the same content, and package it differently for each platform you use – in fact, you must do it.
Here are some basics that you may have forgotten:
Image Source: Pixabay
This part of social media marketing deserves its own place among the 4 most important rules for friendship, because it has become such a “force”. The statistics are pretty clear – just on Facebook alone, photos will get 53% more “likes” and “shares.” And of course many platforms are almost entirely visual.
All of your content must include visuals. Here are a few examples.
The more visuals you can use in creative ways, the more your followers will return for more and the more they will share.
Friendships, whether in real life, or as a part of a social media marketing campaign don't just happen by throwing yourself out there for others to find. They require careful consideration, introductions, first dates, and gradual building of trust and common interests.
Look at Sally and Joe as friends, as people whose friendships you want to nurture and sustain for a long time. When you approach social media marketing with this principle in mind, you will be successful.
Guest Author: Kerry Creaswood is a young and ambitious writer from Savannah, GA. She is fond of various forms of art and thinks that everything we can imagine is real. To find more about Kerry – check her out on Twitter.
The post 4 Ways To Improve Your Social Media Marketing By Making Friends appeared first on Jeffbullas's Blog.
While SEO (search engine optimization) is not rocket science or brain surgery, it certainly isn't the easiest paradigm to understand, especially to someone who doesn't have a background in the internet or technology.
Whether it's the way words sound (meta data optimization) or a particularly technical aspect of SEO (like schema markup), I tend to encounter confusion quite often with those customers who are new to the concepts of SEO. In order to guard against a customer's confusion or worse, feeling inferior, a successful sales rep has to create a bridge between the customer and SEO in order to grow a clear understanding of the practices of a successful SEO campaign.
This is vital to bringing the sales process to a successful close. Having a customer leave a conversation confused in the least bit is often the death rattle of your sales cycle. Never fear; analogies are here! Just as the Internet is full of analogies (the web, crawling, server, etc…), SEO has some particularly helpful metaphors to improve anyone's understanding of its basic (or even advanced) concepts.
Let's look at three of these analogies in an attempt to acquire new tools to help others understand the basic concepts of SEO.
In attempting to explain the importance of acquiring relevant, authoritative backlinks into your website, I often hear silence or muttering at the other end of the phone. Who knew that simply placing the word 'back” in front of a concept that is seemingly universally understood, 'link', would lead to so much misunderstanding?
I find that discussing backlinks in terms of their function is very helpful in establishing what they are in another's mind. This is where “votes of confidence” comes into play. If one can understand that these websites linking to your site are vouching for your site to the search engines, one can begin to grasp the importance and role of backlinks in an SEO campaign. This simple metaphor helps do the trick of engendering a growing understanding of a key concept.
Alternate Metaphor – Popularity Contest
Any (extremely) lazy optimizer can drive more traffic to a website. Heck, you can pay five bucks to boost your traffic overnight, and you don't have to do any real SEO work. The catch is that it is highly doubtful that this traffic will lead to a conversion on your website. After all, the goal of a website is to guide a user to take some action, be it read an article, purchase a widget, vote on a picture, or fill out a contact form.
To get this idea across, a coworker of mine uses the billboard analogy regularly. He says something like this: “Your website is like a billboard on the side of the road. People can drive past it all day long, but, if they don't pull over and write down your information, what is the point of having the billboard?” His point is that having all the traffic in the world matters little unless those users are converting. I really like this analogy, and I have adopted it in my sales calls.
Alternate Metaphor – Restaurant menu
This is one of the more daunting challenges when it comes to SEO, and, to be honest, it took me several conversations with coworkers and family (Thanks, Mom) to come up with this one. Just mentioning this word, much less explaining it, will cause eyes to glaze over and minds to be numbed.
So, and this is not a perfect analogy, think about when you had to write that high school term paper.
You likely had to use footnotes, MLA Format, and proper quotation practices or your teacher marked you off. There were certain structures that you had to include in your paper to properly convey the meaning you wanted to convey to anyone reading it. In the same way, schema markup is a way of coding a website so that the search engines better understand its content. Obviously, this explanation isn't ground shaking in its intricacy, but this is the world of metaphor, so we are in the business of creating images, not math equations.
Alternate Metaphor – Please tell me if you know one
After writing my first two blog posts about SEO, much of the feedback that I have received from friends in family goes something like this: “I loved your post, and you write great, but I have no idea what you are talking about.” I can't help but think that if I am not going out of my way to help my client understand SEO, he or she is probably leaving our conversations with the same confusion.
It doesn't have to be this way if we work hard to create analogies that explain our industry in terms of everyday things, they will go a long way to helping people understand the basic concepts of SEO.
Republished by permission. Original here.
SEO Photo via Shutterstock
This article, "The Basic Concepts Of SEO Explained to Beginners" was first published on Small Business Trends
Looking for a faster way to create promoted pins on Pinterest? Have you tried the Pinterest bulk editor tool? Pinterest's bulk editor tool makes it easier to create and edit promoted pins and optimize multiple promoted pins at one time. In this article you'll discover how to create promoted pins in less time with Pinterest's [...]
This post How to Use the Pinterest Bulk Editor to Create Promoted Pins first appeared on .
- Your Guide to the Social Media Jungle
After Google's phenomenal success in connecting home services owners to local residents in the San Francisco Bay Area last year, it has now taken a new step in this direction to include Electricians and HVAC Services in its Google Home Service Ads Program.
In 2015, Google launched a new format for its Home Service Ads (HSAs) wherein users, in a matter of minutes, were able to locate local home services professionals like plumbers, locksmiths, and home cleaners by just keying in their ZIP codes on Google. With that info, Google pulls up a list of local service providers.
As an addition to this format, Google has now added two more services to its Google Home Service Ads portfolio – Electricians and HVAC Services.
With initiatives like this one, Google offers small business owners an opportunity to connect with potential customers. Keeping its success in mind, Google is now actively expanding the availability of this experience to residents and business owners in Sacramento, California.
Additionally, Google Home Service Ads feature only background-checked and insured service providers to ensure the safety of the users.
In recent times, many well-known companies have come forward to tap the potentially lucrative home services market. In early 2015, Amazon launched its on-demand service for all sorts of home chores in more than 25 cities nationwide.
This is a huge opportunity for small business owners as they can now focus on becoming really good at what they do, given that the HSAs will pull out the list based on customer reviews. And if Google's technology and massive reach is to be acknowledged, then this will definitely be able to benefit the small home services business owners.
Image: Google
This article, "Google Home Service Ads Expand, Adds Electricians and HVAC" was first published on Small Business Trends
Launched back in February 2016, the Anchor audio app introduced an exciting new medium to the world of social media – your own voice.
That's right. Using the Anchor audio app, you can record a short segment and then share it with the world. The world can then talk back, using recordings called replies. In turn, you, or anyone else, can reply to replies in an interactive conversation.
If you're wondering how to use this latest social media solution to promote your business, we'll get to that in a bit. First, let's take a detailed look at how to use the Anchor audio app.
Note: Anchor is currently available on iOS only. On Android? Click here to get on the notification list…
Before we dive in, here are some key terms or “Anchor-isms“:
After you download the Anchor audio app, it helps you get set up using a step-by-step walk-through. I'm not going to show you every single step. However, I do want to highlight some of the steps as they demonstrate key Anchor functionality:
Step 1: Welcome Screen
Here, you can login (if you already have an account), listen to waves without creating an account, or create an account by touching the “Play” button (the action I took when creating this walk-through):
Step 5: Recording Your Name
In this step, the Anchor audio app will ask you to record your name. This is used on your profile so people can hear your voice (more on that in a bit).
What's cool about this is that Anchor can tell when your phone is up to your ear and, once it's there, you'll be instructed to say your name:
After you're satisfied with the recording of your name, the Anchor audio app will ask you to swipe up to continue. This is a common control within the app:
Step 7: Record Your #firstwave
Anchor will now ask you to record your first wave. It will tag your first recording with the #firstwave hashtag so people can find and listen to your introduction:
Step 8: Creating Your Account
If you have a Twitter account, you can use it to quickly and easily create your Anchor audio app account. If you don't, no worries: you can still swipe up to create an account step-by-step:
If you do create your account with Twitter, Anchor will automatically follow the accounts of any Twitter folks whom you follow. The app will also pull your name, email address and avatar from Twitter for its own use.
Last Step: Welcome Email
Once you're all set up, the Anchor audio app will send you a welcome email with useful links and information:
Once your account has been created, it's time to find some waves to listen to. A good place to start is the search tab (touch the magnifying glass on the bottom menu to get there):
Here's a rundown of the search tab:
To listen to a wave, press the play button. Press pause to stop listening:
Touch the “Hear # replies >” button shown above to listen to a wave's replies:
To listen to a particular reply, touch the speaker's avatar at the top or swipe up to move from one to the next.
At the top left of most Anchor screens, you'll see a group of people with a plus sign. Touch that to find your connections within Anchor:
Anchor also recommends interesting people for you to follow. Swipe up on the screen above to view more suggestions.
When you follow an anchor, their waves appear on your home screen (the little house icon on the bottom menu). If you like someone's waves, follow them by clicking on the follow button:
Here's how to record a wave with the Anchor audio app:
Replying to a wave is very similar to recording one of your own. To start, touch the red “Reply” speech balloon:
Follow the direction to record and publish your reply and viola, your reply will be added to the conversation:
You can share a wave using the share button:
This is one of Anchor's more powerful features.
Access your profile by touching the little person icon on the far right of the bottom menu:
There are many things you can do within this part of the Anchor audio app:
There are many ways to use this new social media network to capture the attention of your targeted prospects. Here are some ideas:
Let people get a taste of what you can provide by answering their questions:
Publish recorded tips and advice on a regular basis:
Use your recordings to solicit input and feedback from your targeted prospects:
Need help? Ask for advice and answers:
The latest social network on the scene, Anchor adds something important to the social media world: conversation.
The app is a great way to build connections and relationships and I recommend giving it a try, even if you just want to listen for now.
If you're looking to promote your business, there are tons of ways to use the Anchor audio app to accomplish your goals. Have you used Anchor to promote your business?
Images: Anchor
This article, "Anchor Audio Apps Lets You Broadcast to Your Followers Via iPhone" was first published on Small Business Trends
Do you want to take your Instagram marketing to the next level? Have you considered using tools to support your efforts there? Adding the right Instagram tools into your marketing flow can help you project a more professional image and give you valuable analytic insights. In this article you'll discover six tools to improve your [...]
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- Your Guide to the Social Media Jungle
How long ago did you Google yourself?
Did you think your name search results were making a good first impression?
Many people won't even scroll, the first thing they see when searching for you (or your business or your product) in Google is what they go away with.
Did you know that 7 out of 10 of your perspective clients would Google you before even considering your product or your service? Did you know that most people would type your site name into Google instead of your browser address bar?
In the era of Google becoming a common verb, is it a smart idea to neglect your branded search results?
Probably, not…
What if you begin to be associated with a negative search phrase? What if a fake negative review ranks on top of your search engine results? What if people searching for you are driven away to your competitors?
Think of your search engine results page (SERP) as the first impression via search that a potential visitor to your website is going to have. It is important that it is a positive one, otherwise it could become a huge hurdle to your business success.
So, what creates a negative impression?
A cringe inducing scenario for you – someone is disgruntled with your brand and they decide to trash talk you. A lot.
Before long, your name starts to be associated with those insults and auto-suggest immediately offers up “[Your Name] sucks!” as a possibility when you start putting in your name.
It could be better. Instead of suggesting that you or your business might be a bad choice, Google may simply recommend checking out for alternatives;
How many potential customers who were actually heading your direction will be driven away by this?
Plenty of companies have faced this very headache, especially giant corporations.
When you put your name into Google, does it show “blended” image results as one of the first results? In many cases, those images could be embarrassing!
You want better control over how your brand is portrayed, both personally and professionally. You don't want any confusion. Or anything offensive, which can happen from time to time.
The tricky thing about these onebox search results is that they are attention grabbers! According to the most recent Google SERPs eye-tracking studies, when a a visual is located on a page, natural human behavior will make your eyes go to that image first.
We're naturally programmed to look at images: Your photos within your name search results will draw attention and influence to people's opinion. There's no way around that.
In some cases, that box may include some images misrepresenting your personal brand and creating a negative first impression:
Negative reviews high up in search results can become a sure-fire way to lose interest before you have even gained it.
What's more, Google will highlight those reviews with stars making them stand out in search results.
Now that we know what issues may be creeping up on you and your SERP, it is time to look at how to fix them. The good news? They are all pretty simple, even if a few may take some time to work on.
Unfortunately, this problem is not easy to deal with. Google Auto-Suggest results are fast to appear and slow to go away.
Google Suggest is powered by what people type into search results and thus can:
So your steps to address the issue will be:
A preventative measure is to keep an eye on your competitors, because it's always easier to handle before it becomes a search suggestion. Monitor comparison sites in your niche to make sure your product is always ahead. Most popular examples of those comparison sites are SimilarWeb, SiteGeek, G2Crowd, etc. Establishing your presence on those sites will help you more easily handle the problem when it's in search results.
You can't actually choose the pics that show up in an image result one-box. But you can provide multiple images that differ from one another. Make sure you match the metadata to your name, so Google will immediately recognize it upon searching.
Publish varied images to varied platforms. The more images it can pull for your name, the better. Google seeks variety in image search results. Unless they find diverse images of you, your brand or your product, the more they'll have to “make up”.
Variety is one the key Google image search rankings factors.
To get better control over your image search results;
The more visual context you provide for yourself and your brand, the better!
In many cases, you'll need to track down the original source, so follow the unflattering suggestions to their results pages. Sometimes it will be reviews on official sites like Yelp, and you can comment to tell your side and to offer a solution to the poster.
Other times it may be a blog, and that is when you have to contact them directly. Ask them to take down the review in exchange for offering up a solution to whatever is bothering them. Ask them to try working with you, your service or your brand again, then writing a second review mentioning the first and how things may have been different this time.
If it is a reasonable person they should have no trouble doing this. Occasionally you may come across a troll, in which case legal action may be required.
In the meantime, or if this isn't possible, you can bury those results with plenty of varied and high quality content and mentions across the web. Include a lot of social posting mentioning your name in that campaign.
Tip! Use Facebook pages to move negative reviews down and replace them with positive ones!
Facebook pages have become a great way to improve your business standing. They rank high fast and if you request friends and happy customers to review your business on Facebook, you'll have plenty of 5-star reviews to show off in search results.
Tip! Use Schema.org on your site to optimize your site for rich snippets (starred ratings in Google search results). Here is how;
Have any SERP tips for a good first impression? Let us know in the comments!
Author Bio: Ann Smarty is a marketing blogger and community manager for Internet Marketing Ninjas. She is author of reputation management course.
The post How To Guarantee Your First Impression In Search Results Is A Winner appeared first on Jeffbullas's Blog.
