Thursday, November 13, 2014

Marketing to the Modern Family

For decades, marketers have been saying that the traditional nuclear family is on its way out. But today, with mainstream ads from big brands like Cheerios and Swiffer featuring same-sex parents, multiracial families and stay-at-home dads like it’s no big deal, it seems the old-fashioned concept of the nuclear family really is dead (or at […]

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