Wednesday, November 5, 2014

Generating Positive Word of Mouth From Negative Reviews

Customers just love to complain. Comment cards, Facebook posts and Yelp reviews are all filled with bad consumer experiences. According to a study conducted by The Corporate Executive Board Co., a member-based advisory company, there’s a very good reason this happens. The study found that while 25 percent of a business’s customers are likely to […]

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