Every small-business owner wants more customers, but not every customer is right for every business. Qualifying prospects is, in some ways, as important as generating leads or even closing sales. Selling to the wrong customer can lead to reworks, refunds and reputation damage, among other costs. “It’s a waste of time if you don’t [have] […]
The post Qualifying Prospects: How to Get The New Customers You Really Want appeared first on SF Gazette.
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