Wednesday, September 24, 2014

Can Cadillac Pull Off a Successful Rebranding Campaign?

Struggling luxury automaker Cadillac is trying to shed its stodgy image and appeal to a younger, trendier audience. The company announced plans on Tuesday to move its headquarters from Detroit to New York’s trendy SoHo neighborhood in 2015. Johan de Nysschen, the new president of the General Motors-owned brand, said Cadillac needs to take bold […]

The post Can Cadillac Pull Off a Successful Rebranding Campaign? appeared first on SF Gazette.

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