Sunday, August 17, 2014

Marketing Misstep: SmartPhone Maker Folds Questionable Campaign

Smartphone maker OnePlus has ended a bizarre photo beauty contest it had created to drum up promotion of its one and only phone. The company has been criticized for being sexist in creating the contest as part of its marketing strategy. Critics say the contest degraded female customers by asking them to compete on the ...

The post Marketing Misstep: SmartPhone Maker Folds Questionable Campaign appeared first on Small Business Trends.

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