Think About These Steps Towards Better Online Marketing

The Internet has opened up millions of possibilities for small business marketers. But with all those different tools, platforms and strategies, how do you know what is going to work best for your business?

Members of the online small business community have had to make those decisions plenty of times, so they have lots of helpful tips to share. Read some of their online marketing insights below in this week’s Small Business Trends community news and information roundup.

Don’t Stop People From Sharing Your Content

(SteamFeed)

When you create quality content for your online audience, they’re likely to want to share that content with their followers and connections. However, you might unknowingly be putting some roadblocks in their way. Here, Ashley Faulkes shares some of the most common mistakes that marketers make, and how you can make your content more share-friendly.

Promote Your Brand Online Without Being Annoying

(CorpNet)

When marketing online, there’s a fine line between being persistent and being annoying. In order to get your message across and get your customers’ attention online without driving them away in the process, check out these tips from Susan Payton.

Make the Most of Your Twitter Strategy

(Noobpreneur)

Twitter can be an effective platform for online marketers. But that means that there are already tons of other online marketers on the platform. So how do you set your marketing message apart and get people to actually pay attention? Ivan Widjaya shares some thoughts. BizSugar members also discussed Twitter marketing.

Increase Your Referral Traffic

(Neil Patel)

If you want to increase traffic to your website, you need referrals. But how do you get relevant influencers, businesses and websites to drive traffic to your website? Neil Patel shares some helpful tips for increasing referral traffic.

Decide if the Latest Web Design Trends Will Work for Your Business

(Wood Street, Inc.)

Web design is constantly changing. So if your business wants to stay relevant, you should at least be aware of some of the trends in the industry. But not every trend will necessarily work with every website, as Jon-Mikel Bailey points out here. The BizSugar community also shared thoughts on the post.

Maximize Your Marketing Reach

(Marketing Land)

Turning browsing customers into loyal, engaged customers is essential for building a successful business. But you only have a small window to get the attention of those browsing customers. So, Brian Rigney shared some tips in this post that businesses can use to maximize their marketing reach.

Turn Your Facebook Fans into Paying Customers

(Lidyr)

Having a lot of Facebook fans is only helpful if they actually interact with your business in other ways as well. To turn your Facebook fans into paying customers, consider these suggestions from Nicole Purvy. Then see what BizSugar members are saying about the post.

Protect Yourself Online

(Despreneur)

When doing business online, you’ll inevitably run into situations where others will try to scam you, steal from you, or otherwise use your personal information against you. For that reason, it’s important to protect your information online. Jerry Milk provides some tips for doing so.

Understand These Facts About SEO

(Search Engine Land)

SEO is a complicated concept, one that is constantly evolving. Even those who understand the basics might not be aware of these important SEO concepts, as Trond Lyngbø discusses. You can view further discussion on the topic over at BizSugar.

Track Lead Generation Conversion Accurately

(Clix Marketing)

Online advertising can be an effective way to drive traffic to your site. But for your campaigns to be successful, you need to know how to measure your lead conversion accurately. In this post, Michelle Morgan shares some tips for making sure your conversion measurements are accurate.

Help help make these community roundup posts even better by suggesting your favorite content to be featured. Send suggestions to sbtips@gmail.com or simply submit your favorite posts to the BizSugar community.

Online marketing photo via Shutterstock

This article, "Think About These Steps Towards Better Online Marketing" was first published on Small Business Trends